Design and semantics of form and movement

Contemporary cognitive science and neuroscience offer us some rather precise insights into the mechanisms that are responsible for certain body movements. In this paper, we argue that this knowledge may be highly relevant to the design of meaningful movement and behavior, both from a theoretical and practical point of view. Taking the example of a leech, we investigate and identify the basic principles of "embodied movement" that govern the motion of this simple creature, and argue that the development and adoption of a design methodology that incorporates these principles right from the start, may be the best way forward, if one wants to realize and design movements with certain desirable characteristics

Improving Recall of Browsing Sets in Image Retrieval from a Semiotics Perspective

The purpose of dissertation is to utilize connotative messages for enhancing image retrieval and browsing. By adopting semiotics as a theoretical tool, this study explores problems of image retrieval and proposes an image retrieval model. The semiotics approach conceptually demonstrates that: 1) a fundamental reason for the dissonance between retrieved images and user needs is representation of connotative messages, and 2) the image retrieval model which makes use of denotative index terms is able to facilitate users to browse connotatively related images effectively even when the users' needs are potentially expressed in the form of denotative query. Two experiments are performed for verifying the semiotic-based image retrieval model and evaluating the effectiveness of the model. As data sources, 5,199 records are collected from Artefacts Canada: Humanities by Canadian Heritage Information Network, and the candidate terms of connotation and denotation are extracted from Art & Architecture Thesaurus. The first experiment, by applying term association measures, verifies that the connotative messages of an image can be derived from denotative messages of the image. The second experiment reveals that the association thesaurus which is constructed based on the associations between connotation and denotation facilitates assigning connotative terms to image documents. In addition, the result of relevant judgments presents that the association thesaurus improves the relative recall of retrieved image documents as well as the relative recall of browsing sets. This study concludes that the association thesaurus indicating associations between connotation and denotation is able to improve the accessibility of the connotative messages. The results of the study are hoped to contribute to the conceptual knowledge of image retrieval by providing understandings of connotative messages within an image and to the practical design of image retrieval system by proposing an association thesaurus which can supplement the limitations of the current content-based image retrieval systems (CBIR)

Polysemy in Advertising

The article reviews the conceptual foundations of advertising polysemy – the occurrence of different interpretations for the same advertising message. We discuss how disciplines as diverse as psychology, semiotics and literary theory have dealt with the issue of polysemy, and provide translations and integration among these multiple perspectives. From such review we draw recurrent themes to foster future research in the area and to show how seemingly opposed methodological and theoretical perspectives complement and extend each other. Implications for advertising research and practice are discussed.Advertising;Polysemy;Semiotics

Colonial imagery in responsible travel dvertisement, a critique from a postcolonial perspective

This master's thesis analyses a selection of images used to advertise outbound responsible travel to various destinations in Africa. It shows that in the advertisement of the selected destinations colonial imagery and texts are emphasised. Colonial imagery is reproduced in a binary representation model of the "self" and the "other" that not only supports the criticised creation of knowledge of the Global South but also restores racism as an ideology of dominance. To demonstrate this, images and text material are analysed with regard to findings of postcolonial theory. It becomes apparent that contemporary outbound responsible travel agencies continue colonial ideas and power relations. It is thus determined that there is a gap between the declared aims of responsible tourism agencies and the single-perspective and derogatory meanings the images, they use to advertise their products, carry. Accordingly, recommendations for DMOs (Destination Management Organisations) and decision makers that are involved in the promotion of global travel are developed. Keyword

A Conceptual Framework of Designer Responses in Designing Furniture Application from Upcycled Plastic Materials

Understanding the design should be an emotion's role in various aspects of design, represent not only this research goal for research purpose but also for the successfulness of any design that has good philosophy. However, upcycling the solid waste plastic material to create another creative object could reduce the pollution issue and at the same time, support the awareness sustainability campaign.  An underlying objective of this research understudy is to investigate and develop furniture application design, which will respond from designer and their experience. This is to contribute guidelines for the future development of new alternative material for furniture applications. Keywords: Application, Furniture design, Designer response, Upcycling. eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI3.253

Representation of national identity in Malaysian state mosque built form as a socio-cultural product

The formation of national identity is the essence for a multi-racial country like Malaysia because it can strengthen national solidarity, create a common aspiration, and sustain the continuity of a historical heritage with multiple ethnicity and background. Nevertheless, the characteristics of this national identity is still not fully dealt with from an architectural aspect. Hence, the purpose of this paper is to critically examine the problem of national architectural identity in Malaysia. This is vital to uncover the resulting design principles with national architectural identity characteristics by referencing to three typologies of local state mosque as case study. The finding outlines that there are six architectural principles that influence the formation of national identity. These are the understanding of built form detail elements, materials usage, local style composition and expression, application of organic theory, designing a regionalistic articulation of space and form as well as an understanding of democratic values form to reflect the characteristics of national identity. These established referential guideline design on national identity is of benefit for future designers, builders, developer and related authority to produce built form that symbolizes nation political values as well as responsive to the existing social culture context

A Semiotic-Cognitive Analysis Of Selected Arab Spring Political Cartoons (2011-2013)

This study analyzed the responses of twenty five Arab postgraduates in USM, Penang, Malaysia in relation to the selected Arab Spring political cartoons from semiotic-cognitive perspectives. A total of five Arab Spring cartoon panels from the year 2011 to 2013 are selected from electronic newspapers and websites, as they reflect Arab Spring events progressively to investigate their denotative and connotative meanings, patterns of interpretations and plurality of meaning. This study utilizes Barthes‘ (1977) visual semiotics and Moriarty‘s (1997; 2005) application of Peirce‘s (1933; 1994) cognitive inferences to investigate visuals Semiotically. This study identified five main themes from the responses; negative intention towards Arab Spring, manifestation of Arab peoples‘ struggle with democracy, the powerful of social media, the reluctant international community offers the Syrian political crisis no compromising solution, and Arab Spring freedom achievement

Analisis Penggunaan Makna Denotatif dan Konotatif pada Penulisan Berita Siswa Kelas VII di SMP Negeri 1 Ngrampal Sragen

Abstract This reseaech aims to describe meaning denotative and meaning connotative manner of students on news. The research in qualitative research. The object of this research I the result of students class VII news. The data research is a student VII SMPN 1 Ngrampal Sragen. Engineering data collection in this research used technique library, roll, and note. Analysis of data for this research in a padan. The result of this research is the first, in a wreath of many tudent found said containing meaning denotative. Meaning denotative that is often used for colloquial and easy to understand. Second in a wreath of students were also found said containing meaning connotative manner. Meaning connotative manner divided into several namely 10 connotation high, because of said containing value high flavor, 2) connotation friendly, deserve enunciated or expressed to interlocutor; 3) connotation dangerous, the word is frequently banned for spoken in a particular situasion; 4) connotation inappropriate, said that should not spoken and having value of inappropriate; 5) connotation bad, a word not you are by the ear, 6) connotation rough, said that have value the rough to pronounce; 7) connotation hard, as the having meaning hyperbole; 8) connotation down, word has meaning down from signification formely; and 9) connotation up, word has meaning up from signification formely. Password : meaning denotative, connotative meaning, connotatio

Deskripsi Makna Ungkapan Konotatif pada Karangan Cerita Pendek Siswa Kelas VII di MTs Negeri 1 Surakarta dan Implikasinya sebagai Bahan Ajar Bahasa Indonesia di SMP

The research has two objectives: (1) to describe the connotative expression meaning on the short story essay of students class VII PK 1 and VII PK 2 MTs Negeri 1 Surakarta, (2) to describe the use of connotative expression meaning as an indonesia language material in SMP. The method used in this research was qualitative research. The data in this research was sentence on the short story essays of students class VII PK 1 and VII PK 2 MTs Negeri 1 Surakarta which contains the meaning of connotative expression. The data source of this research was 40 short story essay of students class VII PK 1 and VII PK 2 MTs Negeri 1 Surakarta. The techniques used to collect the data were technique using note and document. The research used padan referent method to analyze the data. The result of this research were (1) there are 169 meaning of connotative expression on the short story essay of students class VII PK 1 and VII PK 2 MTs Negeri 1 Surakarta, (2) the result of this research was used as an indonesia language material in SMP of class VII with KI 4 and KD 4.1 students are asked to capture the descriptive meaning