Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility

Current research and practice reports indicate the existence of purchase barriers concerning eco-friendly products, e.g. wood products. These can be ascribed to consumers' mistrust regarding the non-observable environmental impact of wood products. To counter the mistrust, wood products are commonly endowed with eco-labels, which may be perceived mostly as a marketing tool, therefore not fulfilling their intended purpose. Current studies have shown that providing consumers with wood product information based on traceability systems increases product trust and purchase intentions, with those information items most valued by consumers being identified as well. Based on this, the paper proposes a traceability information system for the capturing, processing, and provision of product information using examples of wood furniture. Furthermore, a cost-benefit model for the proposed solution is developed. The calculations indicate the possibility of implementing traceability at the item level based on a four-layer system architecture enabling the capture and delivery of all information valued by consumers at acceptable costs. The proposed system helps to overcome purchase barriers of eco-friendly products, increasing consumers' product trust and purchase intentions

Brokerage Platform for Media Content Recommendation

Near real time media content personalisation is nowadays a major challenge involving media content sources, distributors and viewers. This paper describes an approach to seamless recommendation, negotiation and transaction of personalised media content. It adopts an integrated view of the problem by proposing, on the business-to-business (B2B) side, a brokerage platform to negotiate the media items on behalf of the media content distributors and sources, providing viewers, on the business-to-consumer (B2C) side, with a personalised electronic programme guide (EPG) containing the set of recommended items after negotiation. In this setup, when a viewer connects, the distributor looks up and invites sources to negotiate the contents of the viewer personal EPG. The proposed multi-agent brokerage platform is structured in four layers, modelling the registration, service agreement, partner lookup, invitation as well as item recommendation, negotiation and transaction stages of the B2B processes. The recommendation service is a rule-based switch hybrid filter, including six collaborative and two content-based filters. The rule-based system selects, at runtime, the filter(s) to apply as well as the final set of recommendations to present. The filter selection is based on the data available, ranging from the history of items watched to the ratings and/or tags assigned to the items by the viewer. Additionally, this module implements (i) a novel item stereotype to represent newly arrived items, (ii) a standard user stereotype for new users, (iii) a novel passive user tag cloud stereotype for socially passive users, and (iv) a new content-based filter named the collinearity and proximity similarity (CPS). At the end of the paper, we present off-line results and a case study describing how the recommendation service works. The proposed system provides, to our knowledge, an excellent holistic solution to the problem of recommending multimedia contents

Exploring The Antecedents Of Successful E-business Implementations Through ERP : A Longitudinal Study of SAP-based Organisations 1999-2003

This research was carried out between 1999 and 2003 on the use of e-business applications in ERP-based organisations. A composite research method based on structured case studies was developed for this study. It combined the application of case methods by Carroll et al. (1998], Klein and Myer (1998), and Eisenhardt (1989). This was used to provide a focused, yet flexible structure, as a dynamic approach to case study interpretive research. The research method used three distinct models at three progressive stages of the study, to provide a multi-faceted view of each case. This composite case-based method was developed to maintain the balance between research rigour and relevance. A pilot case study of nine Australian SAP sites helped ground the theory of the study. This was followed by three stages of study of eleven international cases within a diverse industry context. The method revealed the antecedents of e-business success using the findings from case analyses against three separate research models B2B interaction, e-business change, and virtual organising. A final conceptual framework was developed as new theory of e-business transformation. The theory views e-business transformation as realising the benefits from virtual organising within complex B2B interactions by utilising the facilitators of successful e-business change. The research demonstrates that successful e-business transformation with ERP occurs when value propositions are realised through integration and differentiation of technologies used to support new business models to deliver products and services online. The associated management practice evolves through efficiency from self-service, effectiveness through empowerment towards customer care, and value enhancement from extensive relationship building with multiple alliances. The new theory of e-business transformation identifies the stages of e-business growth and development as a comprehensive plan that should assist managers of ERP-based organisations in migrating their company towards a successful e-business organisation. The detailed analysis of the findings offers a foundational per11pectlve of strategies, tactics and performance objectives for e-ERP implementations. The strength of the theory lies in the synthesis of multiple case analyses using three different lenses over three separate time periods. The triangulation of the three research frameworks provides a method for study at appropriate levels of complexity. It is evolutionary in nature and is content driven. Other researchers are urged to apply similar multi-viewed analysis

‘Just be there’:Social media presence, interactivity, and responsiveness, and their impact on B2B relationships

Purpose: In business-to-business (B2B) settings, research on social media sites (SMS) has primarily examined the benefits and challenges relating to their use, as well as factors driving their adoption. Recently, attention has turned to the consequences of using SMS in B2B markets. The purpose of this paper is to extend this line of research by investigating the impact of B2B brands’ social media presence, interactivity and responsiveness on customers’ perceptions of four indicators of brand relationship strength (commitment, intimacy, satisfaction and partner quality). Design/methodology/approach: Data from an online survey (N = 200) with customers of UK-based B2B firms were analysed using structural equation modelling. Findings: The study reveals that a supplier’s presence on Twitter, LinkedIn and Facebook has a positive impact on all four brand relationship strength indicators; interactivity enhances perceived partner quality, while responsiveness positively influences commitment. Differences across the three SMS are also observed. Research limitations/implications: The research was conducted on a sample of UK-based firms with varying degrees of SMS use that may influence the impact on B2B brand relationship strength. Practical implications: This study indicates that B2B brands ought to focus primarily on presence on SMS, given its positive impact on brand relationship strength. At the same time, however, B2B brands should be active in responding to customers’ queries on SMS, as well as interacting with them to enhance commitment and perceived partner quality, respectively. Originality/value: This study contributes to the digital marketing and B2B relationships interface and is the first to examine the role of B2B brands’ presence, interactivity and responsiveness on SMS in enhancing relationships with customers

Ontology-based services for agents interoperability

Tese de doutoramento. Engenharia Electrotécnica e de Computadores. 2006. Faculdade de Engenharia. Universidade do Port

Semantic and Syntactic Matching of Heterogeneous e-Catalogues

In e-procurement, companies use e-catalogues to exchange product infor-mation with business partners. Matching e-catalogues with product requests helps the suppliers to identify the best business opportunities in B2B e-Marketplaces. But various ways to specify products and the large variety of e-catalogue formats used by different business actors makes it difficult. This Ph.D. thesis aims to discover potential syntactic and semantic rela-tionships among product data in procurement documents and exploit it to find similar e-catalogues. Using a Concept-based Vector Space Model, product data and its semantic interpretation is used to find the correlation of product data. In order to identify important terms in procurement documents, standard e-catalogues and e-tenders are used as a resource to train a Product Named Entity Recognizer to find B2B product mentions in e-catalogues. The proposed approach makes it possible to use the benefits of all availa-ble semantic resources and schemas but not to be dependent on any specific as-sumption. The solution can serve as a B2B product search system in e-Procurement platforms and e-Marketplaces

Factors affecting active participation in business-to-business online business communities

A thesis submitted to the University of Bedfordshire in partial fulfilment of the requirements for the degree of Doctor of PhilosophyThe aim of this research is to investigate factors affecting active participation in Business-to-Business Online Business Communities (B2B OBCs). The primary objective of the study was to develop a framework to better understand the important factors affecting members’ active participation behaviour in B2B OBCs. To achieve the main goal of this research, an integrated framework was developed underpinned by three well known theories: Uses and Gratification (U&G), Social Exchange (SET), and Information Systems Success Model (ISSM). A mixed method approach (partially mixed sequential dominant status design) was employed to answer the research question and achieve the objectives of the study. Accordingly, this study was carried out in two phases. During the first phase an exploratory study was carried out to further explore the framework. For that purpose semi-structured interviews with twelve members of B2B OBCs were conducted. The collected data was analysed using thematic analysis utilising NVIVO and this assisted in discovering another important factor ‘service quality’, which reflected on the moderator’s role inside B2B OBCs. Subsequently, service quality was added to the model. The exploratory study is also helped to develop a new measure for active participation in the context of B2B OBCs as this study was unable to adapt the measure for the construct from prior studies due to the discrepancy in the literature. In the second phase of the study, a quantitative approach (online questionnaires) was employed to test the developed framework. Using non-probability convenience sampling technique, 521 useable online questionnaires were collected from 41 B2B OBCs on LinkedIn. The collected data was then analysed using a second generation approach (SEM) utilising AMOS. During the data analysis, two U&G constructs (functional need and hedonic need) were found to have a positive impact on active participation. Yet, the direct association between psychological need and active participation was not significant. Nevertheless, the construct found to have a positive and indirect relationship with active participation. In addition, two of the SET constructs (reciprocity and affective commitment) were also found to have a positive association with active participation. Trusting beliefs was found to have no direct impact on active participation. Further analysis revealed that the relationship between the two construct was indirect via affective commitment. Furthermore, three factors that were identified under ISSM, information quality, system quality, and service quality, were also found to be the antecedent of trusting beliefs but they did not have a direct impact on active participation. Information quality and service quality were also found to have an indirect and positive impact on affective commitment and active participation. The analysis also revealed that members from different industry types had different participation behaviour in B2B OBCs. The research outcomes made several contributions to the literature. These include a new measure for active participation and service quality. This provides a new validated instrument for B2B OBC researchers to adapt in the future. Further, an integrated model for factors affecting active participation in B2B OBCs was developed. This also provides a foundation for future studies in the field. The final results of this study demonstrate the appropriateness and robustness of the developed model, and further suggests that any attempt to investigate members participation behaviour in B2B OBCs will be incomplete unless all three theories (U&G, SET, and ISSM) are cosnidered. Moreover, this study helped to extend the existing knowledge on Online Community (OC) defintions, OC taxonomies, OC commitment, and OC trust. Finally, the findings of this study propose several guidelines to assist B2B OBC providers to build and maintain successful communities

Estimation Models for the adoption and use of information technology: internet-related technologies at firm level in the Portuguese and European context

Doutoramento em Gestão da Informação, especialização em Tecnologias de InformaçãoNowadays it is consensual that information technology (IT) has a significant effect in the productivity of firms. However, this contribution can only be accomplishe if, and when, the new IT are widely spread and used. Understanding the determinants of adoption and use is a fundamental question, not only for economists, but also for society in general.(...