Mobile services and applications: towards a balanced adoption model

This paper synthesizes prior research to develop a novel model for the study of the adoption of mobile business services and applications incorporating a demand and supply perspective. The model complements and extends existing models while also leveraging data from industry reports; in particular, it focuses on the interrelationships between participants in the mobile services value chain and the impact of these interrelationships on the adoption of new services in a competitive and technology-saturated service market. There has been to date limited research reported that has considered the dynamics of the interrelationships between customers and (layers of) multiple service providers as a factor in the adoption and acceptance process; the proposed model addresses this gap and advocates the use of a combination of design science and service science methodologies. It is concluded that not mobility per se but the way mobility is used to create value plays a significant role as an adoption driver, and that the quality of the service and its relevance to personal or business lifestyle are the most important decision making factors. It is also asserted that while innovative mobile services (i.e., services that are not already offered using a different technology) may be compelling if they meet lifestyle needs, mobile services replacing or complementing existing ones will be favored by customers only if their quality is exceptional and motivates ‘switching’ to the mobile service

A Comparative Study of Consumers’ Intention to Use Mobile Internet in USA, Russia and China

As the mobile Internet has been used explosively worldwide, the effects of cultural factors on mobile Internet usage have been an interesting issue. Cross-cultural studies on the mobile phone internet may improve our understanding of individuals\u27 attitude toward mobile phone internet in different countries and provide advantages for marketing of mobile internet services in different cultural contexts. This paper uses an extension model of Technology Acceptance Model (TAM) to provide the theoretical foundation for this study. The data was collected through a survey study of over 3000 consumer in 3 countries of USA, Russia and China. The findings present several insights into the position of mobile phone internet usage in the different market. Such insights allow mobile service providers and mobile markers to create more customized strategies to launch new internet based services or mobile marketing campaigns. This paper ends with both theoretical and practical implications and limitations of the study results

Patient and physician characteristics as predictors for consent to participate in an electronic medical record study

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal

Assessing determinants of customer loyalty in an online news service context

News consumption has become a central aspect of everyday life in modern societies and in recent years online news websites have become an increasingly popular source. This thesis examines online news consumption and customer loyalty to online news websites. Using the underlying theoretical perspective developed from the debate between social constructionist and technical determinist stances in technology acceptance and usage, this thesis examines the application of domestication theory to online news service consumption and loyalty. Based on loyalty literature and the conjecture from Oliver (1999) that customers can be enveloped in a community of loyalty which will aid and direct their (purchase) decisions, this thesis additionally looks into the role of an online news site’s community in fostering loyalty. A research model to test the effect of online community participation on the previously empirically supported link between perceived value and loyalty was created. Constructs to support the community variable were derived from literature and refined through exploratory research and are introduced in this thesis. Furthermore, measures for domestication stages were derived from the literature and further developed through exploratory research with online news site users and are also introduced in this research. This research examines the use of domestication theory in understanding news service consumption and adds to the growing body of domestication literature as well as adding to the emerging literature on, and increasing the understanding of acceptance and usage of online news services. The study helps to close a gap in the literature by employing a perceived value – community – loyalty model to identify which perceived value components have an influence on user loyalty to online news services. The loyalty enhancing value of an online community was also tested and supported in a news site context

Online banking in Bahrain : role of attitudes and beliefs in shaping consumer behavior toward adoption

The advancesin communicationa nd computert echnology and the availability of the Internet have made it possible that people can do most of their banking transactions from a remote location even without having the need to visit their local branch. With the growing reputation of Bahrain as a financial centre in the Arabian Gulf region, existing banks face intensive competition from new comers which made the banking industry in Bahrain opt for a more aggressive approach in the development of new online banking services. This thesis reports key findings from an empirical study of the Bahraini banking customer experiences with the adoption of online banking. It provides an understanding of what and how the specific factors influence the decision making process of the bank customers whether or not to bank on the Internet in the Bahraini context. It utilises a theoretical model to examine the intent to adopt online banking service. Using an amalgamated model adapted from two models in the fields of technology research and technology acceptance, this research analysed the relationships between the intention to adopt online banking services and the attitude toward online banking use, subjective norm toward online banking use, selected user perceptions (perceived usefulness, perceived ease of use, perceived risk, perceived behavioural control) and selected user characteristics (age and income). A questionnaire was employed to collect the data for this research and path analysis was used to analyse the relationships between the proposed model variables. Out of the 13 original model hypotheses, 9 were confirmed. However, the overall model was found to be weak in explaining the relationships regardless of their significance. Furthermore, current non-users were segmented and a binary logistic regression was used to predict the possibility of future adoption among this segment. It was concluded that about 88% of current non-users are predicted to be future online banking users in Bahrain. In general, the behavioural intention to adopt online banking service in Bahrain was found to be driven primarily by attitudes toward online banking services, and customers' perceived behavioural control. The practical and theoretical implications of these findings are discussed. In summary, this research helps to identify perceptions and factors that explain the intention to adopt online banking service. These factors may be important to the banks and policy makers who wish to encourage the widespread adoption of online banking services in BahrainEThOS - Electronic Theses Online ServiceGBUnited Kingdo

Online banking in Bahrain: role of attitudes and beliefs in shaping consumer behavior toward adoption

The advances in communication and computer technology and the availability of the Internet have made it possible that people can do most of their banking transactions from a remote location even without having the need to visit their local branch. With the growing reputation of Bahrain as a financial centre in the Arabian Gulf region, existing banks face intensive competition from new comers which made the banking industry in Bahrain opt for a more aggressive approach in the development of new online banking services.This thesis reports key findings from an empirical study of the Bahraini banking customer experiences with the adoption of online banking. It provides an understanding of what and how the specific factors influence the decision making process of the bank customers whether or not to bank on the Internet in the Bahraini context. It utilises a theoretical model to examine the intent to adopt online banking service. Using an amalgamated model adapted from two models in the fields of technology research and technology acceptance, this research analysed the relationships between the intention to adopt online banking services and the attitude toward online banking use, subjective norm toward online banking use, selected user perceptions (perceived usefulness, perceived ease of use, perceived risk, perceived behavioural control) and selected user characteristics (age and income).A questionnaire was employed to collect the data for this research and path analysis was used to analyse the relationships between the proposed model variables. Out of the 13 original model hypotheses, 9 were confirmed.However, the overall model was found to be weak in explaining the relationships regardless of their significance. Furthermore, current non-users were segmented and a binary logistic regression was used to predict the possibility of future adoption among this segment. It was concluded that about 88% of current non-users are predicted to be future online banking users in Bahrain.In general, the behavioural intention to adopt online banking service in Bahrain was found to be driven primarily by attitudes toward online banking services, and customers' perceived behavioural control. The practical and theoretical implications of these findings are discussed. In summary, this research helps to identify perceptions and factors that explain the intention to adopt online banking service. These factors may be important to the banks and policy makers who wish to encourage the widespread adoption of online banking services in Bahrain