Understanding and modeling of aesthetic response to shape and color in car body design

This study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called “fundamental aesthetic dimensions” was developed for identifying and modeling consumer’s aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumer’s color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named “Color-Shape Synthesizer”. Finally, an experiment was conducted to verify some of the theoretical developments. This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure

Role of readers' performance of a narrative on their beliefs about transgender persons: a mental models approach, The

2018 Spring.Includes bibliographical references.Narratives are powerful communication tools that can influence people's beliefs and attitudes. Narrative processing literature explains cognitive operations involved in information processing in terms of transportation and identification with characters. Narrative performance, however, is an unexplored construct in social science narrative engagement literature. Narrative performance is a process by which readers bring cognitions and emotions to construct distinct story worlds into which they can be transported. This study advances the narrative processing literature by going beyond narrative transportation and by examining how people's performance of a narrative affects their story-related beliefs. A three-condition experiment, with 174 voluntary participants, was conducted at a large Western university to gauge the effects of performance on viewers' beliefs about transgender persons. Multivariate regression analysis demonstrates that narrative performance can weaken the effects of narrative transportation, and performance can be a stronger predictor of viewers' story-related beliefs. The study discriminates, using construct validity tests, narrative performance from narrative transportation, demonstrating construct validity. This study uses a mental models approach as a theoretical basis, and along with operationalizing narrative performance, develops valid and reliable scales for measuring viewers' beliefs about transgender persons and their propensity to take action in socializing with transgender persons

Collaborative learning with affective artificial study companions in a virtual learning environment

This research has been carried out in conjunction with Chapeltown and Harehills Assisted Learning Computer School (CHALCS) and local schools. CHALCS is an 'out-of-hours' school in a deprived inner-city community where unemployment is high and many children are failing to meet their educational potential. As the name implies CHALCS provides students with access to computers to support their learning. CHALCS relies on many volunteer tutors and specialist tutors are in short supply. This is especially true for subjects such as Advanced Level Physics with low numbers of students. This research aimed to investigate the feasibility of providing online study skills support to pupils at CHALCS and a local school. Research suggests that collaborative learning that prompts students to explain and justify their understanding can encourage deeper learning. As a potentially effective way of motivating deeper learning from hypertext course notes in a Virtual Learning Environment (VLE), this research investigates the feasibility of designing an artificial Agent capable of collaborating with the learner to jointly construct summary notes. Hypertext course notes covering a portion of the Advanced Level Physics curriculum were designed and uploaded into a WebCT based VLE. A specialist tutor validated the content of the course notes before the ease of use of the VLE was tested with target students. A study was then conducted to develop a model of the kinds of help students required in writing summary notes from the course-notes. Based on the derived process model of summarisation and an analysis of the content structure of the course notes, strategies for summarising the text were devised. An Animated Pedagogical Agent was designed incorporating these strategies. Two versions of the agent with opposing 'Affectations' (giving the appearance of different characters) were evaluated with users. It was therefore possible to test which artificial 'character' students preferred. From the evaluation study some conclusions are made concerning the effect of the two opposite characterisations on student perceptions of the agent and the degree to which it was helpful as a learning companion. Some recommendations for future work are then made

Material Visualisation for Virtual Reality: The Perceptual Investigations

Material representation plays a significant role in design visualisation and evaluation. On one hand, the simulated material properties determine the appearance of product prototypes in digitally rendered scenes. On the other hand, those properties are perceived by the viewers in order to make important design decisions. As an approach to simulate a more realistic environment, Virtual Reality (VR) provides users a vivid impression of depth and embodies them into an immersive environment. However, the scientific understanding of material perception and its applications in VR is still fairly limited. This leads to this thesis’s research question on whether the material perception in VR is different from that in traditional 2D displays, as well as the potential of using VR as a design tool to facilitate material evaluation.       This thesis is initiated from studying the perceptual difference of rendered materials between VR and traditional 2D viewing modes. Firstly, through a pilot study, it is confirmed that users have different perceptual experiences of the same material in the two viewing modes. Following that initial finding, the research investigates in more details the perceptual difference with psychophysics methods, which help in quantifying the users’ perceptual responses. Using the perceptual scale as a measuring means, the research analyses the users’ judgment and recognition of the material properties under VR and traditional 2D display environments. In addition, the research also elicits the perceptual evaluation criteria to analyse the emotional aspects of materials. The six perceptual criteria are in semantic forms, including rigidity, formality, fineness, softness, modernity, and irregularity.       The results showed that VR could support users in making a more refined judgment of material properties. That is to say, the users perceive better the minute changes of material properties under immersive viewing conditions. In terms of emotional aspects, VR is advantageous in signifying the effects induced by visual textures, while the 2D viewing mode is more effective for expressing the characteristics of plain surfaces. This thesis has contributed to the deeper understanding of users’ perception of material appearances in Virtual Reality, which is critical in achieving an effective design visualisation using such a display medium

Empirical Investigations Into the Role of the Self-Concept in Product Semantics and Aesthetic Experience: An Industrial Design Perspective

Understanding product semantics and affective perceptions of product consumers undoubtedly offer significant value for industrial designers and their design practice. Deconstructing affective perceptions is a methodologically challenging task as it is implicit and subjective and is influenced by an individual’s aesthetic experience. Accordingly, how products are perceived differs among individuals or consumers, particularly in the distinct experiences that contribute to constructing an individual’s sense of perception of self or self-concept. Furthermore, research has shown that individuals are implicitly drawn to products that reaffirm and communicate their self-concept. If an individual’s preferences for products can reflect or enhance their self-concept, this suggests that understanding the underlying perceptual processes between the self-concept and product semantics can productively inform industrial design research. The thesis research develops and adapts methods from the disciplines of psychology, marketing, and industrial design to investigate these underlying perceptual processes of the self-concept and its relationships to product semantics. The thesis research investigates the underlying processes through a study on kettles that discloses the variances in sensory and cognitive evaluation and judgements through the process of aesthetic experience. The thesis further investigates the cognitive influences of the self-concept to reveal the mental models associated with the visual aesthetics of product form and how this influences aesthetic responses through product personality congruence. The thesis argues that the self-concept is a multidimensional construct reflected, in particular, through an individual’s (1) gender identity, (2) personality, (3) aesthetic sensitivity, and (4) interest, taste, and goals, that plays a vital role in the aesthetic experience of products. The thesis’s findings indicate that these individual components of the self-concept are essential in that they interplay in how the symbolic meaning of product semantics is visually perceived. The outcome of this thesis assists in, primarily, revealing the underlying stages of visual aesthetic processing to understand how product semantics is perceived through an individual’s self-concept