Advertisement Delivery and Display in Vehicular Networks

The role of vehicles has been rapidly expanding to become a different kind of utility, no longer just vehicles but nodes of the future Internet. The car producers and the research community are investing considerable time and resources in the design of new protocols and applications that meet customer demand, or that foster new forms of interaction between the moving customers and the rest of the world. Among the variety of new applications and business models, the spreading of advertisements is expected to play a crucial role. Indeed, advertising is already a significant source of revenue and it is currently used over many communication channels, such as the Internet and television. In this paper, we address the targeting of advertisements in vehicular networks, where advertisements are broadcasted by Access Points and then displayed to interested users. In particular, we describe the advertisement dissemination process by means of an optimization model aiming at maximizing the number of advertisements that are displayed to users within the advertisement target area and target time period. We then solve the optimization problem on an urban area, using realistic vehicular traffic traces. Our results highlight the importance of predicting vehicles mobility and the impact of the user interest distribution on the revenue that can be obtained from the advertisement service

Advertisement Delivery and Display in Vehicular Networks: Using V2V Communications for Targeted Ads

Advertisement delivery is expected to play a crucial role in future vehicular networks. In this paper, we address such a problem in vehicular networks, where advertisements (ads) can be broadcasted by roadside units (RSU) as well as vehicles, and then displayed to interested users. We describe the advertisement dissemination process by means of an optimization model that aims at maximizing the number of ads that users display within the target area and validity period of the ad. We then solve the optimization problem, obtaining the optimal scheduling strategy that RSUs and vehicles should adopt for ad broadcasting. Our study highlights the important role that vehicle-to-vehicle communication will have in ads delivery. Also, it shows how coexisting vehicular and cellular networks can effectively complement each other, with vehicular networks being a very efficient means for pervasive ad dissemination

Scheduling Advertisement Delivery in Vehicular Networks

Vehicular users are emerging as a prime market for targeted advertisement, where advertisements (ads) are sent from network points of access to vehicles, and displayed to passengers only if they are relevant to them. In this study, we take the viewpoint of a broker managing the advertisement system, and getting paid every time a relevant ad is displayed to an interested user. The broker selects the ads to broadcast at each point of access so as to maximize its revenue. In this context, we observe that choosing the ads that best fit the users’ interest could actually hurt the broker’s revenue. In light of this conflict, we present Volfied, an algorithm allowing for conflict-free, near-optimal ad selection with very low computational complexity. Our performance evaluation, carried out through real-world vehicular traces, shows that Volfied increases the broker revenue by up to 70% with provably low computational complexity, compared to state-of-the-art alternatives.This work is supported by the European Commission through the H2020 5G-TRANSFORMER project (Project ID 761536).En prens

VANET Applications: Hot Use Cases

Current challenges of car manufacturers are to make roads safe, to achieve free flowing traffic with few congestions, and to reduce pollution by an effective fuel use. To reach these goals, many improvements are performed in-car, but more and more approaches rely on connected cars with communication capabilities between cars, with an infrastructure, or with IoT devices. Monitoring and coordinating vehicles allow then to compute intelligent ways of transportation. Connected cars have introduced a new way of thinking cars - not only as a mean for a driver to go from A to B, but as smart cars - a user extension like the smartphone today. In this report, we introduce concepts and specific vocabulary in order to classify current innovations or ideas on the emerging topic of smart car. We present a graphical categorization showing this evolution in function of the societal evolution. Different perspectives are adopted: a vehicle-centric view, a vehicle-network view, and a user-centric view; described by simple and complex use-cases and illustrated by a list of emerging and current projects from the academic and industrial worlds. We identified an empty space in innovation between the user and his car: paradoxically even if they are both in interaction, they are separated through different application uses. Future challenge is to interlace social concerns of the user within an intelligent and efficient driving

Development and evaluation of smartphone-based ITS applications for vehicular networks

[ES] Una de las áreas de investigación que está recibiendo más atención recientemente es la de vehículos autónomos. Los investigadores están en este momento centrados en el tercer de los cinco niveles de autonomía, los cuales son: asistencia en la conducción, automatización parcial, automatización condicional, alta automatización y automatización completa. A pesar de los rápidos progresos que están habiendo en este campo, la adopción de estas soluciones llevará tiempo no sólo debido a cuestiones legales, sino también por el hecho de que los avances tecnológicos se enfrentan a un lento respaldo por parte de los fabricantes. Además, la baja tasa de renovación de vehículos de carretera, dificulta el despliegue de tecnologías innovadoras, como es el caso de la red vehicular. Ocho años después de la introducción de la norma 802.11p para la comunicación vehicular del Instituto de Ingenieros Eléctricos y Electrónicos (IIEE), los vehículos que se usan a diario todavía carecen de la capacidad de comunicarse entre sí. Este hecho impide el uso de las muchas aplicaciones de seguridad del Sistema de Inteligencia de Transporte (SIT) que aprovecha la red vehicular para el intercambio de datos. La forma obvia de manejar este problema es poner las tecnologías disponibles a la disposición de los usuarios comunes para desarrollar soluciones que se puedan implementar fácilmente y, además, económicas. Por esta razón, trasladamos nuestra atención a los dispositivos inteligentes, especialmente a los teléfonos inteligentes, los cuales han recorrido un largo camino desde la primera introducción de teléfonos móviles a finales del siglo XX. Hoy en día casi todos llevan uno en su bolsillo a donde sea que vayan, permitiéndoles no sólo hacer llamadas, sino también medir y controlar diferentes parámetros con la ayuda de los muchos sensores integrados que están disponibles para estos dispositivos compactos pero potentes. Nuestro objetivo es estudiar los efectos de la integración de los teléfonos inteligentes a la red vehicular para desarrollar aplicaciones de seguridad del SIT. La elección de los teléfonos inteligentes aquí no solo está justificada por su amplia disponibilidad y uso, sino también porque están evolucionando hacia terminales de alto rendimiento con microprocesadores de múltiples núcleos cargados dotados de un grupo suficientemente diverso de sensores. En esta tesis proponemos tres diferentes aplicaciones de seguridad SIT para teléfonos inteligentes, diseñados para aprovechar el entorno de red vehicular: una aplicación de generación de advertencia llamada Messiah que alerta a los conductores de la presencia de vehículos de emergencia en las cercanías; una aplicación de Advertencia de Colisión Frontal (ACF) que advierte a los conductores si no se mantiene la distancia de seguridad mínima entre el vehículo que va delante y el que lo sigue; y, por último, una aplicación que tiene como objetivo ayudar a los conductores con asistencia visual durante el adelantamiento, llamada EYES. Todas estas aplicaciones han sido desarrolladas para la plataforma Android, y dependen de la transmisión de datos entre vehículos. Dado que los vehículos que utilizamos día a día no admiten la posibilidad de comunicarse entre sí, también diseñamos GRCBox, que es una unidad integrada de bajo coste que permite la comunicación del Vehículo a Todo (V2X). A partir de nuestro estudio de aplicaciones para dispositivos móviles diseñados para redes vehiculares, descubrimos que el uso de teléfonos inteligentes proporciona una nueva dirección para la investigación relacionada con SIT y redes vehiculares al permitir la adopción rápida de las soluciones existentes, donde los usuarios pueden descargar y usar las aplicaciones con sólo un clic a un botón. Al mismo tiempo, la portabilidad y compacidad de los dispositivos los hace limitados en términos de velocidad, potencia de procesamiento y precisi[CA] Una de les àrees d'investigació que està rebent més atenció recentment és la de vehicles autònoms. Els investigadores estan en este moment centrats en el tercer dels cinc nivells d'autonomia, els quals són: assistència en la conducció, automatització parcial, automatització condicional, alta automatització i automatització completa. Malgrat els ràpids progressos que s'estan donant en este camp, l'adopció d'estes solucions portarà temps no sols degut a qüestions legals, sinó també pel fet que els avanços tecnològics s'enfronten a un lent recolzament per part dels fabricants. A més a més, la baixa taxa de renovació de vehicles de carretera, dificulta el desplegament de tecnologies innovadores com és el cas de la xarxa vehicular. Huit anys després de la introducció de la norma 802.11p per a la comunicació vehicular de l'Institut d'Enginyers Elèctrics i Electrònics (IEEE), els vehicles que s'utilitzen a diari encara manquen de la capacitat de comunicar-se entre sí. Este fet impedeix l'ús de les moltes aplicacions de seguretat del Sistema d'Intel·ligència de Transport (SIT) que aprofita la xarxa vehicular per a l'intercanvi de dades. La forma òbvia de tractar aquest problema és posar les tecnologies disponibles a la disposició dels usuaris comuns per a desenvolupar solucions que es puguen implementar fàcilment, còmodes d'adoptar i, a més a més, econòmiques. Per aquesta raó, traslladem la nostra atenció als dispositius intel·ligents, especialment als telèfons intel·ligents, els quals han recorregut un llarg camí des de la primera introducció de telèfons mòbils a finals del segle XX. Hui en dia quasi tots porten un en la butxaca on siga que vagen, permetent-los no sols fer cridades, sinó també mesurar i controlar diferents paràmetres amb l'ajuda dels molts sensors integrats que estan disponibles per a estos dispositius compactes però potents. El nostre objectiu és estudiar els efectes de la integració dels telèfons intel·ligents a la xarxa vehicular per a desenvolupar aplicacions de seguretat del SIT. L'elecció dels telèfons intel·ligents ací no està sols justificada per la seua àmplia disponibilitat i ús, sinó també perquè estan evolucionant cap a terminals d'alt rendiment amb microprocessadors de múltiples nuclis dotats amb un grup suficientment divers de sensors. En esta tesi proposem tres diferents aplicacions de seguretat SIT per a telèfons intel·ligents, dissenyats per a aprofitar l'entorn de xarxa vehicular: una aplicació de generació d'advertència anomenada Messiah que alerta els conductors de la presència de vehicles d'emergència en les proximitats; una aplicació Advertència de Col·lisió Frontal (ACF) que adverteix els conductors si no mantenen la distància de seguretat mínima entre el vehicle que va davant i el que el segueix; i, per últim, una aplicació que té com objectiu ajudar els conductors amb assistència visual durant l'avançament, anomenat EYES. Totes aquestes aplicacions han sigut desenvolupades per a la plataforma Android, i depenen de la transmissió de dades entre vehicles. Donat que els vehicles que utilitzem a diari no admeten la possibilitat de comunicar-se entre sí, també dissenyem GRCBox, que és una unitat integrada de baix cost que permet la comunicació de Vechicle a Tot (V2X). A partir del nostre estudi d'aplicacions per a dispositius mòbils dissenyats per a xarxes vehiculars, descobrim que l'ús de telèfons intel·ligents proporciona una nova direcció per a la investigació relacionada amb SIT i xarxes vehiculars al permetre l'adopció ràpida de les solucions existents, on els usuaris poden descarregar i utilitzar les aplicacions amb un sol clic a un botó. Però al mateix temps, la portabilitat i la compacitat dels dispositius els fa limitats en termes de velocitat, potència de processament i precisió del sensor integrat, cosa que afecta al rendiment de les aplicacions.[EN] One of the research areas that is receiving a lot of attention recently is autonomous vehicles. Researchers are currently focused on the third level of autonomy out of the five levels, which are: drive assistance, partial automation, conditional automation, high automation, and full automation. Even though rapid progress is being made in this field, the adoption of these solutions will take time not only due to legal issues, but also due to the fact that technological improvements face slow endorsement by manufacturers. Also, the slow renewal rate of vehicles on road hinders the deployment of novel technologies, as is the case of Vehicular Networks (VNs). Eight years after the introduction of the IEEE 802.11p standard for vehicular communication, vehicles used on a daily basis still lack the capability of communicating with one other. This fact impedes the use of the many ITS safety applications that take advantage of VNs for data exchange. The obvious way to handle this problem is to use the available technologies at the disposal of common users to develop solutions that are easily deployable, effortless to adopt, and moreover, cost effective. For this reason we shift our attention to smart devices, specially smartphones, which have come a long way since the first introduction of mobile phones in the late 20th century. Nowadays, nearly everyone carries one in their pocket anywhere they go, allowing them to not only make calls, but also to measure and monitor different parameters with the help of the many on-board sensors that are available to these compact yet powerful devices. Our objective is to study the effects of integrating smartphones to vehicular networks, to develop ITS safety applications. The choice of smartphones here is not only justified by their wide availability and use, but also because they are evolving towards high performance terminals with multi-core microprocessors packed with a sufficiently diverse group of sensors. In this thesis we propose three different ITS safety applications for smartphones, designed to take advantage of the vehicular network environment: a warning generation application called Messiah that alerts drivers of the presence of emergency vehicles in close proximity; a FCW application which warns drivers if a minimum safe distance is not maintained between the vehicle ahead and the one following it; and lastly an application that aims to aid drivers with visual assistance while overtaking, named EYES. All these applications have been developed for the Android platform, and are dependent on the data transmission among vehicles. Since vehicles we use on a day to day basis still do not accommodate the possibility to communicate with one another, we also designed the GRCBox, which is a low cost on-board unit that supports V2X communication. From our study of applications for mobile devices designed for VNs, we found that the use of smartphones provides a new direction to research related to ITS and VNs by allowing a quick adoption of the existing solutions, where users are able to download and use applications just by one click of a button. But at the same time, the portability and compactness of the devices makes them limited in terms of speed, processing power, and accuracy of the on-board sensor, thus affecting the performance of the applications. In our case, the simpler Messiah application performed very well, while the EYES application that is dependent on GPS data, and the FCW application which required heavy processing and use of the camera due to its dependence on plate recognition, were affected by the hardware limitations of the smartphones.Patra, S. (2019). Development and evaluation of smartphone-based ITS applications for vehicular networks [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/124058TESI

Advancement in infotainment system in automotive sector with vehicular cloud network and current state of art

The automotive industry has been incorporating various technological advancement on top-end versions of the vehicle order to improvise the degree of comfortability as well as enhancing the safer driving system. Infotainment system is one such pivotal system which not only makes the vehicle smart but also offers abundance of information as well as entertainment to the driver and passenger. The capability to offer extensive relay of service through infotainment system is highly dependent on vehicular adhoc network as well as back end support of cloud environment. However, it is know that such legacy system of vehicular adhoc network is also characterized by various problems associated with channel capacity, latency, heterogeneous network processing, and many more. Therefore, this paper offers a comprehensive insight to the research work being carried out towards leveraging the infotainment system in order to obtain the true picture of strength, limitation, and open end problems associated with infotainment system

Optimisation of Mobile Communication Networks - OMCO NET

The mini conference “Optimisation of Mobile Communication Networks” focuses on advanced methods for search and optimisation applied to wireless communication networks. It is sponsored by Research & Enterprise Fund Southampton Solent University. The conference strives to widen knowledge on advanced search methods capable of optimisation of wireless communications networks. The aim is to provide a forum for exchange of recent knowledge, new ideas and trends in this progressive and challenging area. The conference will popularise new successful approaches on resolving hard tasks such as minimisation of transmit power, cooperative and optimal routing

Towards video streaming in IoT environments: vehicular communication perspective

Multimedia oriented Internet of Things (IoT) enables pervasive and real-time communication of video, audio and image data among devices in an immediate surroundings. Today's vehicles have the capability of supporting real time multimedia acquisition. Vehicles with high illuminating infrared cameras and customized sensors can communicate with other on-road devices using dedicated short-range communication (DSRC) and 5G enabled communication technologies. Real time incidence of both urban and highway vehicular traffic environment can be captured and transmitted using vehicle-to-vehicle and vehicle-to-infrastructure communication modes. Video streaming in vehicular IoT (VSV-IoT) environments is in growing stage with several challenges that need to be addressed ranging from limited resources in IoT devices, intermittent connection in vehicular networks, heterogeneous devices, dynamism and scalability in video encoding, bandwidth underutilization in video delivery, and attaining application-precise quality of service in video streaming. In this context, this paper presents a comprehensive review on video streaming in IoT environments focusing on vehicular communication perspective. Specifically, significance of video streaming in vehicular IoT environments is highlighted focusing on integration of vehicular communication with 5G enabled IoT technologies, and smart city oriented application areas for VSV-IoT. A taxonomy is presented for the classification of related literature on video streaming in vehicular network environments. Following the taxonomy, critical review of literature is performed focusing on major functional model, strengths and weaknesses. Metrics for video streaming in vehicular IoT environments are derived and comparatively analyzed in terms of their usage and evaluation capabilities. Open research challenges in VSV-IoT are identified as future directions of research in the area. The survey would benefit both IoT and vehicle industry practitioners and researchers, in terms of augmenting understanding of vehicular video streaming and its IoT related trends and issues