Penguatan branding dan packadging produk industri rumahan gatot dan tiwul instan melalui sosial media di Desa Pagak Kecamatan Pagak

Branding dan Packadging untuk industry rumahan gatot dan tiwul instan di desa Pagak merupakan hal yang sangat dibutuhkan untuk industry UKM. Dengan potensi masyarakat yang sudah familiar dengan media sosial, maka yang dibutuhkan adalah memanfaatkan peluang tersebut dengan pelatihan penggunaan media social untuk memperkuat branding produk gatot dan tiwul instan yang mereka produksi dengan mempromosikannya dalam bentuk vlog, whatsup, facebook, Instagram ataupun Web. Selain itu diperlukan penguatan packadging dengan membuat logo unik dan pengemasan yang menarik dengan berbagai varian ukuran berat bersihnya

Penguatan branding dan packadging produk industri rumahan gatot dan tiwul instan melalui sosial media di Desa Pagak Kecamatan Pagak

Branding dan Packadging untuk industry rumahan gatot dan tiwul instan di desa Pagak merupakan hal yang sangat dibutuhkan untuk industry UKM. Dengan potensi masyarakat yang sudah familiar dengan media sosial, maka yang dibutuhkan adalah memanfaatkan peluang tersebut dengan pelatihan penggunaan media social untuk memperkuat branding produk gatot dan tiwul instan yang mereka produksi dengan mempromosikannya dalam bentuk vlog, whatsup, facebook, Instagram ataupun Web. Selain itu diperlukan penguatan packadging dengan membuat logo unik dan pengemasan yang menarik dengan berbagai varian ukuran berat bersihnya

Critical success factors for the adoption of activity streams in enterprise context

The deployment of social technology within the corporate sector is evolving and increasingly demonstrating its value for connecting people. At a time when social media’s pervasiveness has shaped the business sector, it is important to explore new ways of optimizing its use and harness its benefits to their fullest extent, to engage the employees and the customers as well as to increase revenue. In the context of enterprises, the use of social media can profit from the organisation that activity streams offer. By grouping the actions of users in social media, an activity stream can offer a customized and organized visualization of events that can assist companies to make sense and manage their social media activities. This paper draws extensively from existing research on the application of information systems within enterprises to create a set of critical success factors for the implementation of activity streams. The critical success factors that this paper proposes were assessed through an online survey that was completed by 360 social networks’ users. The survey analysis showed a complete acceptance of the factors by the majority of the respondents, with a particular focus on factors deriving from three categories: effective communication, processes and activities, and strategy and purpose.info:eu-repo/semantics/publishedVersio

Monitoring and Understanding Enterprise Collaboration Platform Outcomes and Benefits Change

Enterprise collaboration platforms integrating traditional collaboration tools and enterprise social software are shaped and designed through use. To date, existing research has not studied in any depth how their outcomes and benefits change over time. In this paper, we develop the MoBeC framework for capturing and monitoring how outcomes and benefits of enterprise collaboration platforms are changing over time. The framework is applied in an empirical setting adopting a longitudinal case study design. The study findings contribute to the deeper understanding of the dynamic and evolving nature of such platforms

Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs

With the rise of social platforms such as Facebook, Twitter, Instagram etc., recently, a lot of excitement and optimism around the potential of corporate social media usage have emerged. Social media activities allow companies to reach an attractive mass audience segment, but just as for any other marketing medium, measurement is a critical component of success. Hence, many critical success factors (CSFs) necessary for successful B2C social media efforts have been compiled in literature over the last years. Although these CSFs are numerous, a classification for a purposeful application as well as corresponding key performance indicators (KPIs) for the concrete measurement of CSFs are missing. Therefore, first (1), this research aims at the identification of existing CSFs for social media in enterprises in literature and classifying them by their specific application. Second (2), to allow the definite measurement of CSFs, corresponding KPIs are identified and matched towards them

What Political Parties Want to Facilitate, Project and Create

In recent years, social media have become omnipresent and highly important for social networking and content sharing. Lately we have witnessed how also political parties adopt social media as part of their political campaign strategy. The purpose of this work-in-progress paper is to investigate this tendency by posing two research questions: 1) what do political parties perceive as affordances of social media use in their campaign strategy? And 2) how are these affordances reflected in the political parties’ actual actions during the campaign? To address the two questions, we conducted a qualitative case study of the political parties’ use of Facebook in the Danish general election in 2011. Our preliminary findings reveal three main categories of affordances that the political parties wish to pursue: 1) they want to facilitate direct communication to promote political interests and create room for dialogue in a controlled environment, 2) they want to project an image of authenticity through an informal media, and 3) they want to create interaction and involvement through dynamic relationships with voters. A closer look at the parties’ actual use of Facebook reveals that their intention of generating interaction and involvement is limited by their actions as most of them do not engage with the users’ posts and comments. The tensions between perceived affordances and actual use prompt further investigation of what political parties should consider when engaging in social media activities as part of their campaign strategy

Harnessing E-Collaboration for Rural Tourism Recovery after COVID-19: Dual Analysis using SWOT and Porter’s Diamond Model

IT for rural tourism was in place before the COVID-19 pandemic emerged; however, the initiatives were intermittent and isolated. The effects of the pandemic encourage e-collaboration to accelerate the recovery of tourism. This study explores the opportunities, strategies and barriers to e-collaboration in tourism business activities. Systematic literature studies were carried out by the PRISMA approach and analyzed with the fuzzy Delphi method (FDM). Meta-analysis results are mapped in a matrix combination of SWOT and Porter’s Diamond Model. This matrix was discussed with experts selected based on their experience in IT-based collaborative activities through FDG. This study’s driving factors are management commitment, culture, trust, citizens, and local community involvement. Inhibiting factors are a lack of IT, the risk of conflict, and particular parties’ domination. Several strategies to increase e-collaboration opportunities are empowering local entrepreneurship, encouraging continuous innovation, and sharing knowledge. Conflict management and increasing trust between members need to be considered to overcome barriers to e-collaboration. This study provides a novel overview of the main issues discussed in previous tourism research regarding the importance of IT to accelerate economic recovery in the face of disruption, such as a pandemic. The study examines the case of Indonesia and hopes to become a reference for optimizing IT for the recovery of rural tourism in developing countries with similar characteristics. Doi: 10.28991/esj-2021-01297 Full Text: PD