Ethics, Privacy and Data Collection: A Complex Intersection

The technology around us enables incredible abilities such as high-resolution video calls and the ability to stay connected with everyone we care about through social media. This technology also comes with a hidden cost in the form of data collection. This work explores what privacy means and how users understand what data social media companies collect and monetize. This thesis also proposes a more ethical business model that addresses privacy concerns from an individual perspective

Publicidade personalizada e privacidade dos dados no Facebook: o caso de Portugal

The evolution of the technological world has allowed companies and consumers to be increasingly connected, especially due to social networks. Along with the development of social networks, personalised advertising has grown exponentially, becoming the most effective advertising strategy as it allows companies to interact with consumers in a customised way and offer products and services that are in accordance with their profiles. However, although personalised advertising offers benefits to both companies and consumers, in recent years the concern about data privacy has increased. Thus, this research aims to understand the gap existing between personalised advertising and data privacy concerns, since users want to receive ads with high predictive ability of their needs, however the collection and use of their data causes insecurity in relation to their privacy. As a way to achieve this objective, a mixed-methods approach was used by creating a questionnaire based on the existing literature. A total of 583 valid responses were collected and analysed using IBM SPSS Statistics version 28 software for quantitative data analysis and NVivo Software version 12 for qualitative data analysis The results allowed the support of three research hypotheses and the rejection of four hypotheses. The conclusions obtained indicate that personalised advertising causes data privacy concerns and through the thematic analysis performed to one of the qualitative questions it was possible to determine 17 situations in which respondents stated that this type of advertising threatened their privacy. Furthermore, the statistically significant result of the chi-square test suggests that consumers seek to protect their data on Facebook, not supporting the privacy paradox. Furthermore, this research suggests the existence of a relationship between personalised advertising and cyber-paranoia, as consumers believe they are constantly being ‘listened to’ through their mobile phone’s microphone and that their conversations are used for delivering personalised advertisements, while also believing that everything they do on the Internet is monitored and used for advertising purposes. Finally, since no literature was found on cyber-paranoia and personalised advertising, it can be considered that this study presents an innovative contribution. However, since this investigation is an exploratory study, there is a need for further literature on this subject.A evolução do mundo tecnológico permitiu que as empresas e os consumidores estivessem cada vez mais conectados, especialmente devido às redes sociais. A par do desenvolvimento das redes sociais, a publicidade personalizada cresceu exponencialmente, tornando-se na estratégia de publicidade mais eficaz pois permite às empresas interagir com os consumidores de uma forma customizada e oferecer produtos e serviços que estejam de acordo com os seus perfis. No entanto, apesar de a publicidade personalizada oferecer benefícios tanto para as empresas como para os consumidores, nos últimos anos verificou-se o aumento da preocupação com a privacidade dos dados. Assim, esta investigação tem como objetivo compreender a lacuna que existe entre a publicidade personalizada e a preocupação com a privacidade dos dados, pois os utilizadores querem receber anúncios com elevada capacidade de previsão das suas necessidades, no entanto a recolha e a utilização dos seus dados causa insegurança em relação à sua privacidade. Como forma a atingir este objetivo, foi utilizado um método de investigação misto através da criação de um questionário baseado na literatura existente. Um total de 583 respostas válidas foram recolhidas e analisadas utilizando o software IBM SPSS Statistics versão 28 para a análise dos dados quantitativos e o Software NVivo versão 12 para a análise dos dados qualitativos. Os resultados permitiram o suporte de três hipóteses de investigação e a rejeição de quatro hipóteses. As conclusões obtidas indicam que a publicidade personalizada causa preocupação com a privacidade dos dados, sendo que através da análise temática realizada a uma das perguntas qualitativas foi possível determinar 17 situações em que os inquiridos afirmaram que este tipo de publicidade ameaçava a sua privacidade. Além disso, o resultado estatisticamente significativo do teste qui-quadrado sugere que os consumidores têm comportamentos que visam proteger os seus dados no Facebook, não suportando o paradoxo da privacidade. Ademais, esta investigação sugere a existência de uma relação entre a publicidade personalizada e a ciberparanoia visto que os consumidores acreditam que estão constantemente a ser ‘ouvidos’ através do microfone do seu telemóvel e que as suas conversas são utilizadas para a criação de anúncios personalizados, considerando também que tudo o que fazem na Internet é monitorizado e usado para fins publicitários. Por fim, uma vez que não foi encontrada literatura sobre a publicidade personalizada e a ciberparanoia, pode-se considerar que este estudo apresenta um contributo inovador. Contudo, sendo esta investigação um estudo exploratório, é necessário haver mais literatura sobre este tema.Mestrado em Gestã

Human-Computer Interaction

In this book the reader will find a collection of 31 papers presenting different facets of Human Computer Interaction, the result of research projects and experiments as well as new approaches to design user interfaces. The book is organized according to the following main topics in a sequential order: new interaction paradigms, multimodality, usability studies on several interaction mechanisms, human factors, universal design and development methodologies and tools

Law Concept in ASEAN Economic Community – A Study of e-Commerce Legal Modernization

This research project is an investigation of the regional legal regime in the ASEAN Community. The thesis has adopted a functional, rather than conceptual, approach to understand the regional legalism of ASEAN. The study also provides a contemporary topic related to highlights of the ASEAN’s recent engagement in the regional economic integration to help understand the historic background of its community-building. The main question in this thesis is what law regime of ASEAN Community without supranational structures is, in which the thesis narrows the case study on development of e-commerce law of ASEAN under economic community-building. To answer this question, the thesis firstly investigates the ground of regional integration and legalization in the Community-building, where ASEAN has adopted an instrumentalist conception of the legalism and one based on ‘thin’ constitutionalism. The features of the legal regime in the ASEAN Community are – state-controlled, limited, evolutionary and resting on soft legal regime unlike the European Union that depends more on hard law regime. Despite this, it is argued that even though the European Union model is often utilized as a mother of inspiration, each regional integration bears different model constituent in order to make the best adapt to their regional or local contexts. This thesis examines the ASEAN’s approach in developing regional legal system through the case of e-commerce law development, as well as the challenges in connection with the legal regime and e-commerce laws under the regional integration. The thesis establishes the findings to the exact legal development methods taken by ASEAN in chasing regional e-commerce law and policy. The findings indicate that ASEAN applies a soft legal regime through approach of legal harmonization regarding substantivate commerce law, while abstaining from building a centralized representative body or institution. The study also reveals that although ASEAN has made a great progress in developing principles of e-commerce law among ASEAN jurisdictions and series of e-commerce laws are developed and harmonized, but the complex legal and institutional regime can significantly undermine implementation and enforcement of regional laws of ASEAN. and remain some key challenges

Knowledge and Management Models for Sustainable Growth

In the last years sustainability has become a topic of global concern and a key issue in the strategic agenda of both business organizations and public authorities and organisations. Significant changes in business landscape, the emergence of new technology, including social media, the pressure of new social concerns, have called into question established conceptualizations of competitiveness, wealth creation and growth. New and unaddressed set of issues regarding how private and public organisations manage and invest their resources to create sustainable value have brought to light. In particular the increasing focus on environmental and social themes has suggested new dimensions to be taken into account in the value creation dynamics, both at organisations and communities level. For companies the need of integrating corporate social and environmental responsibility issues into strategy and daily business operations, pose profound challenges, which, in turn, involve numerous processes and complex decisions influenced by many stakeholders. Facing these challenges calls for the creation, use and exploitation of new knowledge as well as the development of proper management models, approaches and tools aimed to contribute to the development and realization of environmentally and socially sustainable business strategies and practices

Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia

ABIS '19: Proceedings of the 23rd International Workshop on Personalization and Recommendation on the Web and Beyond, Hof, Germany — September 17 - 17, 2019

Item does not contain fulltextABIS '19: Proceedings of the 23rd International Workshop on Personalization and Recommendation on the Web and Beyond, Hof, Germany — September 17 - 17, 201