30,230 research outputs found

    Assessing the use of social media in physician assistant education.

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    Objectives: This study aims to assess physician assistant (PA) students\u27 experiences with social media (SM) as a part of their medical education. Methods: The study is split into two phases: Phase 1- A cross-sectional survey emailed to all PA students at four PA school campuses to assess students\u27 prior SM experiences (226 responses, 71.1% response rate); and Phase 2- Inclusion of SM educational resources, via Twitter, within lectures performed at two PA schools. A phase-2 survey assessed students\u27 opinions of educational SM (50 responses, 59.5% response rate) and SM usage was tracked. Results: The phase-1 survey respondents indicated that 97.3% (n=220) use social media; often used as a part of their education, 65% (n=147) informally and 2.7% (n=6) formally incorporated. Students most commonly use Facebook, YouTube, and Instagram, but rarely use Twitter. Currently using SM for medical education was significantly associated with predicting that future PA education will formally include SM [r Conclusions: Many PA students are currently using various forms of social media to augment their education. Most PA students support formal incorporation of social media into their education. PA educators should consider using our data and methods of social media inclusion when designing curricula and while clinically precepting PA students

    News Improved: NPR's Transition from Public Radio to Public Media

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    In 2007, National Public Radio adopted a multiyear plan to increase the organization's digital footprint and begin transforming itself from a public radio company to a public media company. Achieving that transformation required staff members to improve their digital skills and to understand the relevancy of NPR's digital news strategy and structure to their own work. In addition, it required a culture shift in the organization to break down barriers and encourage collaboration between radio and digital staff.NPR initiated the most comprehensive training in its history. Six hundred staff members, including reporters, producers and editors, were taught to write for the Web, create digital products including videos and photographs, and use the latest audio production tools. During the course of that massive effort, funded by a $1.5 million grant from the John S. and James L. Knight Foundation, NPR and Knight learned important lessons about conducting effective digital media skills training.These lessons are also relevant to other news organizations as they move from a single platform -- whether audio, print or video -- to a multimedia platform delivered via the Internet. In November 2010, the Knight Foundation retained TCC Group to evaluate the training with an eye toward identifying best practices for both NPR and other journalism enterprises. While the training's goal was to improve NPR's digital content and audience engagement, TCC's evaluation design focused on assessing direct outcomes -- including improvement in individual digital skills, integration of digital media throughout the organization and changes in attitudes toward digital storytelling -- and examining what factors matter most in achieving these outcomes. TCC administered a 360-degree evaluation survey to NPR staff members and conducted in-depth interviews with 18 people.Overall, the evaluation found that the Knight-funded NPR training resulted in a positive shift in individual and organizational attitudes toward digital news. Best practices to improve both individual and organizational outcomes included providing hands-on relevant training, applying it immediately and offering support after the trainin

    When Politicians Talk: Assessing Online Conversational Practices of Political Parties on Twitter

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    Assessing political conversations in social media requires a deeper understanding of the underlying practices and styles that drive these conversations. In this paper, we present a computational approach for assessing online conversational practices of political parties. Following a deductive approach, we devise a number of quantitative measures from a discussion of theoretical constructs in sociological theory. The resulting measures make different - mostly qualitative - aspects of online conversational practices amenable to computation. We evaluate our computational approach by applying it in a case study. In particular, we study online conversational practices of German politicians on Twitter during the German federal election 2013. We find that political parties share some interesting patterns of behavior, but also exhibit some unique and interesting idiosyncrasies. Our work sheds light on (i) how complex cultural phenomena such as online conversational practices are amenable to quantification and (ii) the way social media such as Twitter are utilized by political parties.Comment: 10 pages, 2 figures, 3 tables, Proc. 8th International AAAI Conference on Weblogs and Social Media (ICWSM 2014

    Measuring Impact: The Art, Science and Mystery of Nonprofit News

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    This report seeks to answer the two-pronged question, "What is 'impact,' and how can it be measured consistently across nonprofit newsrooms?" A review of recent, relevant literature and our informal conversations with experts in the field reveal growing ambitions toward the goal of developing a common framework for assessing journalism's impact, yet few definitive conclusions about how exactly to reach that framework. This is especially the case when journalism's "impact" is defined by its ultimate social outcomes -- not merely the familiar metrics of audience reach and website traffic. As with all journalism, the frame defines the story, and audience is all-important. Defining "impact" as a social outcome proves a complicated proposition that generally evolves according to the constituency attempting to define it. Because various stakeholders have their own reasons for wanting to measure the impact of news, understanding those interests is an essential step in crafting measurement tools and interpreting the metrics they produce. Limitations of impact assessment arise from several sources: the assumptions invariably made about the product and its outcome; the divergent and overlapping categories into which nonprofit journalism falls in the digital age; and the intractable problem of attempting to quantify "quality." These formidable challenges, though, don't seem to deter people from posing and attempting to find answers to the impact question. Various models for assessing impact are continually being tinkered with, and lessons from similar efforts in other fields offer useful insight for this journalistic endeavor. And past research has pointed to specific needs and suggestions for ways to advance the effort. From all of this collective wisdom, several principles emerge as the cornerstones upon which to build a common framework for impact assessment

    SOCIAL MEDIA- THE ALL PICTURES

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    Currently, when “googling” the words “social media” approximately 169 000 000hits appear. At least once a day discussions are held regarding online social mediasites, either in the newspaper, on TV or on the radio. The discussions bring upeverything from how companies, politicians, culture, people and so on should usesocial media, to acquisition rumors of several hundred million dollars for onesocial media site. The number of users is steadily increasing among categories such as private users,but especially among companies and organizations. Statistics show that socialnetworking sites constitute the second leading web category after search sitesmeasured on daily traffic. Asking how many that would be willing to pay amonthly fee to get access to their accounts allows a further look into how valuabledifferent websites are considered to be for the users. Google proved to be the mostvaluable one closely followed by Yahoo. Top three to five on the list were allcommunity driven sites – in sequence YouTube, Wikipedia and Facebook. Another aspect of the usage of social media shows that companies who work withthese platforms benefit from saving money in marketing, sales, support and production development.Social Media, Google, Internet, Facebook, MySpace

    Understanding citizen science and environmental monitoring: final report on behalf of UK Environmental Observation Framework

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    Citizen science can broadly be defined as the involvement of volunteers in science. Over the past decade there has been a rapid increase in the number of citizen science initiatives. The breadth of environmental-based citizen science is immense. Citizen scientists have surveyed for and monitored a broad range of taxa, and also contributed data on weather and habitats reflecting an increase in engagement with a diverse range of observational science. Citizen science has taken many varied approaches from citizen-led (co-created) projects with local community groups to, more commonly, scientist-led mass participation initiatives that are open to all sectors of society. Citizen science provides an indispensable means of combining environmental research with environmental education and wildlife recording. Here we provide a synthesis of extant citizen science projects using a novel cross-cutting approach to objectively assess understanding of citizen science and environmental monitoring including: 1. Brief overview of knowledge on the motivations of volunteers. 2. Semi-systematic review of environmental citizen science projects in order to understand the variety of extant citizen science projects. 3. Collation of detailed case studies on a selection of projects to complement the semi-systematic review. 4. Structured interviews with users of citizen science and environmental monitoring data focussing on policy, in order to more fully understand how citizen science can fit into policy needs. 5. Review of technology in citizen science and an exploration of future opportunities
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