The Role of the Mangement Sciences in Research on Personalization

We present a review of research studies that deal with personalization. We synthesize current knowledge about these areas, and identify issues that we envision will be of interest to researchers working in the management sciences. We take an interdisciplinary approach that spans the areas of economics, marketing, information technology, and operations. We present an overarching framework for personalization that allows us to identify key players in the personalization process, as well as, the key stages of personalization. The framework enables us to examine the strategic role of personalization in the interactions between a firm and other key players in the firm's value system. We review extant literature in the strategic behavior of firms, and discuss opportunities for analytical and empirical research in this regard. Next, we examine how a firm can learn a customer's preferences, which is one of the key components of the personalization process. We use a utility-based approach to formalize such preference functions, and to understand how these preference functions could be learnt based on a customer's interactions with a firm. We identify well-established techniques in management sciences that can be gainfully employed in future research on personalization.CRM, Persoanlization, Marketing, e-commerce,

The boomerang returns? Accounting for the impact of uncertainties on the dynamics of remanufacturing systems

Recent years have witnessed companies abandon traditional open-loop supply chain structures in favour of closed-loop variants, in a bid to mitigate environmental impacts and exploit economic opportunities. Central to the closed-loop paradigm is remanufacturing: the restoration of used products to useful life. While this operational model has huge potential to extend product life-cycles, the collection and recovery processes diminish the effectiveness of existing control mechanisms for open-loop systems. We systematically review the literature in the field of closed-loop supply chain dynamics, which explores the time-varying interactions of material and information flows in the different elements of remanufacturing supply chains. We supplement this with further reviews of what we call the three ‘pillars’ of such systems, i.e. forecasting, collection, and inventory and production control. This provides us with an interdisciplinary lens to investigate how a ‘boomerang’ effect (i.e. sale, consumption, and return processes) impacts on the behaviour of the closed-loop system and to understand how it can be controlled. To facilitate this, we contrast closed-loop supply chain dynamics research to the well-developed research in each pillar; explore how different disciplines have accommodated the supply, process, demand, and control uncertainties; and provide insights for future research on the dynamics of remanufacturing systems

E-Fulfillment and Multi-Channel Distribution – A Review

This review addresses the specific supply chain management issues of Internet fulfillment in a multi-channel environment. It provides a systematic overview of managerial planning tasks and reviews corresponding quantitative models. In this way, we aim to enhance the understanding of multi-channel e-fulfillment and to identify gaps between relevant managerial issues and academic literature, thereby indicating directions for future research. One of the recurrent patterns in today’s e-commerce operations is the combination of ‘bricks-and-clicks’, the integration of e-fulfillment into a portfolio of multiple alternative distribution channels. From a supply chain management perspective, multi-channel distribution provides opportunities for serving different customer segments, creating synergies, and exploiting economies of scale. However, in order to successfully exploit these opportunities companies need to master novel challenges. In particular, the design of a multi-channel distribution system requires a constant trade-off between process integration and separation across multiple channels. In addition, sales and operations decisions are ever more tightly intertwined as delivery and after-sales services are becoming key components of the product offering.Distribution;E-fulfillment;Literature Review;Online Retailing

Efficient operation of recharging infrastructure for the accommodation of electric vehicles: a demand driven approach

Large deployment and adoption of electric vehicles in the forthcoming years can have significant environmental impact, like mitigation of climate change and reduction of traffic-induced air pollutants. At the same time, it can strain power network operations, demanding effective load management strategies to deal with induced charging demand. One of the biggest challenges is the complexity that electric vehicle (EV) recharging adds to the power system and the inability of the existing grid to cope with the extra burden. Charging coordination should provide individual EV drivers with their requested energy amount and at the same time, it should optimise the allocation of charging events in order to avoid disruptions at the electricity distribution level. This problem could be solved with the introduction of an intermediate agent, known as the aggregator or the charging service provider (CSP). Considering out-of-home charging infrastructure, an additional role for the CSP would be to maximise revenue for parking operators. This thesis contributes to the wider literature of electro-mobility and its effects on power networks with the introduction of a choice-based revenue management method. This approach explicitly treats charging demand since it allows the integration of a decentralised control method with a discrete choice model that captures the preferences of EV drivers. The sensitivities to the joint charging/parking attributes that characterise the demand side have been estimated with EV-PLACE, an online administered stated preference survey. The choice-modelling framework assesses simultaneously out-of-home charging behaviour with scheduling and parking decisions. Also, survey participants are presented with objective probabilities for fluctuations in future prices so that their response to dynamic pricing is investigated. Empirical estimates provide insights into the value that individuals place to the various attributes of the services that are offered by the CSP. The optimisation of operations for recharging infrastructure is evaluated with SOCSim, a micro-simulation framework that is based on activity patterns of London residents. Sensitivity analyses are performed to examine the structural properties of the model and its benefits compared to an uncontrolled scenario are highlighted. The application proposed in this research is practice-ready and recommendations are given to CSPs for its full-scale implementation.Open Acces

Market Segmentation in the 21st Century: Discrete Solutions to Continuous Problems

Market segments exist because of information and cost constraints If manufacturers had accurate individual-level demand information and the ability to produce and deliver unique products at low cost, then individual customization of products would be a viable market strategy But as uncertainty about consumer demand increases and/or the cost of customization increases, firms find it more profitable to reduce the variety of the products they offer This paper reports on a critical examination of trends in the analysis of customer data and in reductions in the cost of customization brought about by innovations such as the Internet and flexible manufacturing systems We conclude that recent trends are not sufficient to support individual customization in most product categories However, despite the inability of these trends to support individual customization, we predict several changes In the dimensions surrounding successful segmentation strategies that will be used by firms in the future

Business intelligence in the electrical power industry

Nowadays, the electrical power industry has gained tremendous interest from both entrepreneurs and researchers due to its essential roles in everyday life. However, the current sources for generating electricity are astonishing decreasing, which leads to more challenges for the power industry. Based on the viewpoint of sustainable development, the solution should maintain three layers of economically, ecologically, and society; simultaneously, support business decision-making, increases organizational productivity and operational energy efficiency. In the smart and innovative technology context, business intelligence solution is considered as a potential option in the data-rich environment, which is still witnessed disjointed theoretical progress. Therefore, this study aimed to conduct a systematic literature review and build a body of knowledge related to business intelligence in the electrical power sector. The author also built an integrative framework displaying linkages between antecedents and outcomes of business intelligence in the electrical power industry. Finally, the paper depicted the underexplored areas of the literature and shed light on the research objectives in terms of theoretical and practical implications

Nonlinear Transaction Pricing in the Securities Trading Value Chain

Most of the research on transaction costs in the market microstructure literature focuses on implicit transaction costs. Research on the design of price schedules for explicit transaction fees is rare. This paper analyzes and classifies different price schedules and discusses their application to the market transaction business. The discussion highlights design issues and the need for a structured approach for price schedule design in the context of market engineering. In order to get some insights into customer order behavior, we conduct a trading experiment where participants trade virtual stocks on an electronic platform within a time period of three weeks. During three weeks, participants face transaction fees of different types. Order frequency and volume is measured and related to the price schedule in place. We find that both variables are influenced by transaction fees. We also try to identify price elasticities for groups with different income and use this information for a structured approach towards a nonlinear price schedule design

D3.3 Business models report

RECIPROCITY aims to transform European cities into climate-resilient and connected, multimodal nodes for smart and clean mobility. The project's innovative four-stage replication approach is designed to showcase and disseminate best practices for sustainable urban development and mobility. As part of this project, the present business model report (D3.3) provides an overview of innovative urban mobility business models that could be tailored to cities in the RECIPROCITY replication ecosystem. The work developed was based upon the work carried-out in WP1-2-4, and aimed to collect and derive the business model patterns for urban mobility and propose a business model portfolio that encourage cross-sector collaboration and create an integrated mobility system. This report is therefore addressed to cities and local authorities that have to meet mobility challenges (i.e. high costs and low margin, broad set of partners, competing with private car) by providing new services to activate and accelerate a sustainable modal shift. It also targets other stakeholders interested in business model concepts applied to cities