PENGARUH KEPERCAYAAN (TRUST) MENGGUNAKAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE

Penelitian ini bertujuan untuk mengkaji seberapa besar pengaruh kemampuan, kebaikan hati dan integritas konsumen terhadapkeputusan pembelian barang secara e-commerce . Selain itu, tujuan lain dari penelitian ini adalah untuk Mengetahui tingkat pengaruh kemampuan (ability), kebaikan hati (benevolence), dan integritas  (integrity) vendor  terhadap kepercayaan (trust)  konsumen  e-commerce dalam pengambilan keputusan pembelian online di Indonesia. Mengetahui tingkat pengaruh kemampuan (ability), kebaikan hati (benevolence), dan integritas  (integrity) konsumen  terhadap kepercayaan (trust) vendor e-commerce dalam pengambilan keputusan pembelian online di Indonesi. Hal ini dikarenakan penelitian tentang e-commerce sedang hangat di jadikan topic penelitian ini di akibatkan oleh derasnya kemajuan teknologi. Metode yang digunakan adalah metode survei dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner. Populasi yang digunakan dalam penelitian ini adalah para pengguna e-commerce yang ada di Provinsi Lampung serta seluruh Indonesia, sedangkan sampel dalam penelitian ini, berjumlah 300 orang yaitu 150 orang konsumen dan 150 orang vendorr. Teknik pengambilan sampel menggunakan teknik purposive sampling. Peubah dalam penelitian ini terdiri dari peubah independen, yaitu: kemampuan (X1), kebaikan hati (X2), iIntegritas (X3), sedangkan peubah dependen, yaitu: keputusan pembelian (Y). Teknik analisis data yang digunakan dalam penelitian ini yaitu: analisis regresi berganda dummy. Hasil uji validitas dan reabilitas menunjukkan bahwa instrumen atau kuesioner dalam penelitian ini sudah memenuhi syarat kevalidan dan reliabel. Pada tahap selanjutnya, penelitian ini akan dilakukan pengujian hipotesis menggunakan analisis regresi berganda dummy. Berdasarkan hasil analisis menggunakan regresi berganda dummy terdapat beberapa variable dummy yang tidak significant yaitu variable dummy kehandalan pada data kepercayaan  konsumen terhadap vendor, namun untuk data sebaliknya yaitu data kepercayaan vendor terhadap konsumen ada dua valiabel yang tidak significant atau tidak berpengaruh yaitu institusional dan kehandalan.   Kata Kunci                  : Kepercayaan, Konsumen, Vendor, E-commerc

PREDICTING CONSUMER INFORMATION SEARCH BENEFITS FOR PERSONALIZED ONLINE PRODUCT RANKING: A CONFIDENCE-BASED APPROACH

Product ranking mechanism is an important service for e-commerce that facilitates consumers’ decision-making process. This paper studies online product ranking under uncertainty. Different from previous studies that generally rank products merely based on predicted ratings, a new personalized product ranking method is proposed based on estimating consumer information search benefits and taking prediction uncertainty and confidence into consideration. Experiments using real data of movie ratings illustrate that the proposed method is advantageous over traditional point estimation methods, thus may help enhance customers’ satisfaction with the decision-making process and choices through saving their time and efforts

MODEL KOREKSI KESALAHAN ANTARA BETA SAHAM, SUKU BUNGA DAN RETURN SAHAM DI INDONESIA

This study aims to determine the effect of long-term and short-term beta between shares and BI interest rates on Stock Returns. The variables in this study are stock returns, beta stocks and BI interest rates. The sample used in this study is 40 companies registered in the LQ-45 index in the 2015-2016 period. The model used in this study is by using an error correction model (ECM). The results of the study show that beta stocks have a significant influence on stock returns in the long and short term. While the BI interest rate has a long-term significant effect on stock returns and in the short term does not affect stock returns. Simultaneously, stock beta and BI interest rates have a significant influence on stock returns.Keywords — beta stocks, BI interest rates, stock returns

Understanding The Organisational Buyer Behaviour Of Craft Retailers In South Africa

The purpose of the study was to investigate the buyer behaviour of craft retailers in South Africa (SA). Specifically, the study investigated the stages in the buying process craft retailers go through when buying crafts from the craft producers. Craft retailers play a dominant role in the craft industry value chain yet craft producers face difficulties selling to this market. Instead, they resort to selling directly to end consumers and not through craft retailers. An understanding of craft retailer and buyer behaviour is a necessity for craft producers who want to sell their products successfully through the craft retailers. A survey was conducted among 233 craft retailers in SA. A convenience sampling method was adopted for the study. The findings revealed that craft retailers go through homogenous buying stages. The stages in the buying process did not differ across different types of craft retailers. The stages also did not differ according to the years of buying experience of craft retailers. An understanding of buyer behaviour of craft retailers would be necessary for craft producers who want to target craft retailers, since they (craft producers) will be able to formulate appropriate and effective marketing strategies targeted at craft retailers. Craft retailers go through a lengthy process when buying crafts. Craft producers, therefore, need to understand the stages that craft retailers go through to ensure that the understanding is incorporated into their marketing strategy

Kepercayaan sebagai Variabel Intervening Pengaruh antara Kualitas Produk dan Pelayanan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan E-Commerce Tokopedia.com)

Pemenuhan kualitas produk, pelayanan, kepercayaan pelanggan merupakan salah satu faktor yang diharapkan dapat meningkatkan loyalitas pelanggan toko online Tokopedia.com. Rumusan masalah dalam penelitian ini adalah untuk mengetahui apakah ada pengaruh langsung kualitas produk dan layanan terhadap kepercayaan dan loyalitas pelanggan, adakah pengaruh kualitas produk dan layanan terhadap loyalitas pelanggan melalui kepercayaan sebagai variabel intervening. Tujuan penelitian ini untuk mengetahui pengaruh langsung kualitas produk dan layanan terhadap kepercayaan dan loyalitas pelanggan, dan untuk mengetahui pengaruh kualitas produk dan layanan terhadap loyalitas pelanggan melalui kepercayaan sebagai variabel intervening. Populasi dalam penelitian ini adalah pelanggan Tokopedia.com yang berdomisili atau beraktivitas di kawasan Kelapa Gading dan sekitarnya yang telah melakukan transaksi dengan Tokopedia.com minimal 2 kali, pengambilan sampel sebanyak 200 responden dengan teknik purposive sampling. for Mac. Hasil penelitian menunjukkan pengaruh yang signifikan antar variabel t-statistik dalam lima interaksi pengaruh langsung, yaitu: (1) Kualitas Produk Terhadap Kepercayaan (6.199), (2) Pelayanan Kepercayaan (5.906), (3) Kualitas Produk Terhadap Loyalitas (3.239) ), (4) Layanan terhadap Loyalitas (5,751), dan (5) Kepercayaan pada Loyalitas (4,124). Sedangkan hasil perhitungan pengaruh tidak langsung juga menunjukkan bahwa kepercayaan merupakan variabel mediasi antara Quality of Products to Loyalty (3.566) dan Service to Loyalty (3.194). Kata Kunci: kualitas produk, layanan, kepercayaan, loyalitas pelangga

The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

This paper provides an empirical typology of online decision-making purchasing behaviour. The study explores how the online purchase process is affected by individual decision-making style and knowledge of product. Drawing from the decision analysis and consumer behaviour literatures, we present a typology of online purchase decision-making behaviour and introduce four archetypes of online consumers. A number of experiments have been conducted in two online settings: retail banking and mobile networks. Based on an extensive video analysis, we have captured four process-related dimensions (number of cycles, duration, number of alternatives and number of criteria) using a business process modelling approach. Significant differences in all process-related dimensions were found across the four archetypes. The study improves understanding of the different types of online consumers and their process outcomes. The findings are useful for online retailers seeking to improve the way they support the four archetypes of online shoppers throughout the decision-making purchasing process

PREDICTING CONSUMER INFORMATION SEARCH BENEFITS FOR PERSONALIZED ONLINE PRODUCT RANKING: A CONFIDENCE-BASED APPROACH

Abstract: Product ranking mechanism is an important service for e-commerce that facilitates consumers' decision-making process. This paper studies online product ranking under uncertainty. Different from previous studies that generally rank products merely based on predicted ratings, a new personalized product ranking method is proposed based on estimating consumer information search benefits and taking prediction uncertainty and confidence into consideration. Experiments using real data of movie ratings illustrate that the proposed method is advantageous over traditional point estimation methods, thus may help enhance customers' satisfaction with the decision-making process and choices through saving their time and efforts

PENGARUH KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE PADA TOKOPEDIA.COM DI JAKARTA PUSAT

This research aim to determine : (1) the effect of trust toward on purchasing decisions on Tokopedia at Central Jakarta. (2) the effect od perceived risk towardon purchasing decisions on Tokopedia at Cental Jakarta. (3) the effect of trust and perceived risk toward on purchasing decisions on Tokopedia at Central Jakarta. The type of research used in this study was a survey. The population in this study was citizens of Central Jakarta familiar with Tokopedia.com site. The total sample of 150 people. The data collection technique used in this study was quuestionnaire that has been tasted for validly and reliability. The data analysis technique employed in this study to answer the hypothesis was multiple regressions. The result of this study shows that : (1) There is a positive effect of trust toward on purchasing decisions on Tokopedia at Central Jakarta. It is proven from the value of 4,020 with 0,000 significance value of less than 0,05 (0,0000,05). (3) There is a positive effect of trust and perceived risk toward on purchasing decisions on Tokopedia at Central Jakarta. It is proven from the value of 8,354 with 0,000 significance value of less than 0,05 (0,000<0,05). Based on this, it is recommended to continue to boost consumer confidence by minimizing the risks that exist in electronic commerce transactions in order to achieve customer satisfaction so that recommend the purchase to others

Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences

Academics and practitioners have increasingly acknowledged the significance of the consumer–brand relationship in both traditional and online contexts. However, the impersonal nature of the online environment is considered to be a hindrance in the development of the brand–consumer relationship. The literature suggests that strong relationship outcomes depend on successful relationship marketing tactics. Admin-avatar concept is a new concept -firstly emerged in this research- which can be used as a technological and marketing tactic. Admin-avatar can embody consumer-facing employees and mimic their real-life roles on companies’ websites, thereby playing a key role in enhancing the relationships between consumers and brands in the online environment. Despite the importance of this technology, very little attention has been paid to the investigation of the admin-avatar concept from a marketing perspective. Following a systematic review of the literature found in 10 major electronic databases and published between 1993 and 2013, significant gaps in literature were identified. Specifically, this research examines the nature of the admin-avatar concept, including its main characteristics, dimensions, and conditions as well as the attitudinal and behavioural consequences of admin-avatar users.Adopting the mixed methods design, a taxonomy was developed from interviews (qualitative phase) which laid the foundation for the development of the admin-avatar framework. Spiggle’s (1994) framework was adopted for the qualitative data analysis. A conceptual framework was developed and built on the theoretical foundations of reasoned action theory (Fishbein & Ajzen, 1975). The admin-avatar framework was empirically tested through a series of lab-based experiments (quantitative phase). Following a confirmatory factor analysis (CFA) was carried out to purify the scales, determine the dimensionality of the constructs and support their convergent and discriminant validity. The context used for this study was the university admissions admin-avatar. propositions were tested using repeated measures (first experimental deign study), factorial design (second experimental deign study) and serial mediation techniques for both experimental studies. The results mostly support the taxonomy developed from the qualitative phase.This thesis contributes to the new technology in marketing and practice, specifically by: (1) providing a clear and comprehensive definition of the admin-avatar concept, (2) developing a comprehensive taxonomy of admin-avatar that enriches the area of new technology in marketing by the further investigations by applying the taxonomy to other contexts (e.g., schools, banks, retails and other commercial companies), and (3) confirming the notion that the addition of an admin-avatar will transform the consumer attitude towards the website and the brand. Furthermore, the addition of an admin-avatar will prompt consumers to engage in voluntary behaviours such as saying positive things about the organisation/brand (word of mouth) and recommending the brand and its products to other potential consumers (recommendation). In other words, adding the admin-avatar on the brand website will significantly change the attitudes of brand’s consumers. These positive attitudes will encourage consumers to do voluntary behviours for the brand. From a practical perspective, these findings offer practitioners a clearer and richer understanding of the admin-avatar, facilitating appropriate designs for admin-avatar(s). The findings of this research also give practitioners clear insights into the main advantages of the admin-avatar, such as the degree of its convenience (e.g., quickness and effortless), hedonism (excitement) and attractiveness