Web log file analysis: backlinks and queries

As has been described else where, web log files are a useful source of information about visitor site use, navigation behaviour, and, to some extent, demographics. But log files can also reveal the existence of both web pages and search engine queries that are sources of new visitors.This study extracts such information from a single web log files and uses it to illustrate its value, not only to th site owner but also to those interested in investigating the online behaviour of web users

Web users' information retrieval methods and skills

When trying to locate information on the Web people are faced with a variety of options. This research reviewed how a group of health related professionals approached the task of finding a named document. Most were eventually successful, but the majority encountered problems in their search techniques. Even experienced Web users had problems when working with a different interface to normal, and without access to their favourites. No relationship was found between the number of years' experience Web users had and the efficiency of their searching strategy. The research concludes that if people are to be able to use the Web quickly and efficiently as an effective information retrieval tool, as opposed to a recreational tool to surf the Internet, they need to have both an understanding of the medium and the tools, and the skills to use them effectively, both of which were lacking in the majority of participants in this study

The Best Trail Algorithm for Assisted Navigation of Web Sites

We present an algorithm called the Best Trail Algorithm, which helps solve the hypertext navigation problem by automating the construction of memex-like trails through the corpus. The algorithm performs a probabilistic best-first expansion of a set of navigation trees to find relevant and compact trails. We describe the implementation of the algorithm, scoring methods for trails, filtering algorithms and a new metric called \emph{potential gain} which measures the potential of a page for future navigation opportunities.Comment: 11 pages, 11 figure

Understanding Site Structure by Reverse Engineering Web Navigation Elements

In this thesis, new methods are presented for mining the logical hierarchy of pages of a Web site and it is demonstrated that search engine user interfaces can be improved based on the extracted structures. The described methods are based on automatically identifying and analyzing the navigation design patterns used on a Web site. This task can be solved with high accuracy by conducting a combined analysis of the HTML-structure and hyperlink structure

Browsing and searching e-encyclopaedias

Educational websites and electronic encyclopaedias employ many of the same design elements, such as hyperlinks, frames and search mechanisms. This paper asks to what extent recommendations from the world of web design can be applied to e-encyclopaedias, through an evaluation of users' browsing and searching behaviour in the free, web-based versions of Encyclopaedia Britannica, the Concise Columbia Encyclopaedia and Microsoft's Encarta. It is discovered that e-encyclopaedias have a unique set of design requirements, as users' expectations are inherited from the worlds of both web and print

The Effect of Web Usability on Users’ Web Experience

The ease with which a website visitor can find what they need is positively correlated with visitor satisfaction(Institute for Dynamic Educational Advancement, 2008). Web usability is a field that studies what factors affect the visitor’s ability to navigate through a website. Although there are publications outlining specific usability guidelines, many of them have little or no academic research to support the claim. HHS developed a list of 209 guidelines and rated each according to their strength of evidence (research-based support, 5 – high, 1 – low). Using heuristic evaluation and usability testing, this study provides additional research-based knowledge for those guidelines rated with a low strength of evidence. Results indicate that users desire printer-friendly webpages, require feedback on their location within the website, find linking to related content helpful, and expect a search option to be provided on every page. Additional research is necessary to determine if providing descriptive page titles or labeling pushbuttons clearly is important to web usability