Defining Dynamic Indicators for Social Network Analysis: A Case Study in the Automotive Domain using Twiter

Comunicación pesentada en 10th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (KDIR 2018) (18-20 septiembre Sevilla, España)In this paper we present a framework based on Linked Open Data Infrastructures to perform analysis tasks in social networks based on dynamically defined indicators. Based on the typical stages of business intelligence models, which starts from the definition of strategic goals to define relevant indicators (Key Performance Indicators), we propose a new scenario where the sources of information are the social networks. The fundamental contribution of this work is to provide a framework for easily specifying and monitoring social indicators based on the measures offered by the APIs of the most important social networks. The main novelty of this method is that all the involved data and information is represented and stored as Linked Data. In this work we demonstrate the benefits of using linked open data, especially for processing and publishing company-specific social metrics and indicators

Modeling Analytical Streams for Social Business Intelligence

Social Business Intelligence (SBI) enables companies to capture strategic information from public social networks. Contrary to traditional Business Intelligence (BI), SBI has to face the high dynamicity of both the social network’s contents and the company’s analytical requests, as well as the enormous amount of noisy data. Effective exploitation of these continuous sources of data requires efficient processing of the streamed data to be semantically shaped into insightful facts. In this paper, we propose a multidimensional formalism to represent and evaluate social indicators directly from fact streams derived in turn from social network data. This formalism relies on two main aspects: the semantic representation of facts via Linked Open Data and the support of OLAP-like multidimensional analysis models. Contrary to traditional BI formalisms, we start the process by modeling the required social indicators according to the strategic goals of the company. From these specifications, all the required fact streams are modeled and deployed to trace the indicators. The main advantages of this approach are the easy definition of on-demand social indicators, and the treatment of changing dimensions and metrics through streamed facts. We demonstrate its usefulness by introducing a real scenario user case in the automotive sector

Like, share, vote

This report explores the potential for social media to support efforts to get out the vote. Overview Across Europe, low voter turnout in European and national elections is a growing concern. Many citizens are disengaged from the political process, threatening the health of our democracies. At the same time, the increasingly prominent role that social media plays in our lives and its function as a new digital public space offers new opportunities to reengage non-voters. This report explores the potential for social media to support efforts to get out the vote. It lays out which groups need to be the focus of voter mobilisation efforts, and makes the case for using social media campaigning as a core part of our voter mobilisation efforts. The research draws on a series of social media voter mobilisation workshops run by Demos with small third sector organisations in six target countries across Europe, as well as expert interviews, literature review and social media analysis. Having affirmed the need for and utility of social media voter turnout efforts, Like, Share, Vote establishes key principles and techniques for a successful social media campaign: how to listen to the digital discourse of your audience, how to use quizzes and interactive approaches, how to micro-target specific groups and how to coordinate offline events with online campaigns. This report concludes that, with more of our social and political lives taking place online than ever before, failing to use social media to reinvigorate our democracy would be a real missed opportunity

Social Media Multidimensional Analysis for Intelligent Health Surveillance

Background: Recent work in social network analysis has shown the usefulness of analysing and predicting outcomes from user-generated data in the context of Public Health Surveillance (PHS). Most of the proposals have focused on dealing with static datasets gathered from social networks, which are processed and mined off-line. However, little work has been done on providing a general framework to analyse the highly dynamic data of social networks from a multidimensional perspective. In this paper, we claim that such a framework is crucial for including social data in PHS systems. Methods: We propose a dynamic multidimensional approach to deal with social data streams. In this approach, dynamic dimensions are continuously updated by applying unsupervised text mining methods. More specifically, we analyse the semantics and temporal patterns in posts for identifying relevant events, topics and users. We also define quality metrics to detect relevant user profiles. In this way, the incoming data can be further filtered to cope with the goals of PHS systems. Results: We have evaluated our approach over a long-term stream of Twitter. We show how the proposed quality metrics allow us to filter out the users that are out-of-domain as well as those with low quality in their messages. We also explain how specific user profiles can be identified through their descriptions. Finally, we illustrate how the proposed multidimensional model can be used to identify main events and topics, as well as to analyse their audience and impact. Conclusions: The results show that the proposed dynamic multidimensional model is able to identify relevant events and topics and analyse them from different perspectives, which is especially useful for PHS systems

Quality Indicators for Social Business Intelligence

Comunicació presentada a 2019 Sixth International Conference on Social Networks Analysis, Management and Security (SNAMS) (Granada, Spain, 22-25 Oct. 2019)The main purpose of Social Business Intelligence is to help companies in making decisions by performing multidimensional analysis of the relevant information disseminated on social networks. Although data quality is a general issue in SBI, few approaches have aimed at assessing it for any data collection, being this a context dependent task. In this paper, we define a quality indicator as a metric that serves to assess the overall quality of a collection, and that integrates the measures obtained by several quality criteria applied to filter the posts relevant for a SBI project. The selection of the best quality criteria to include in each quality indicator is a complex task that requires a deep understanding of both the context and objectives of analysis. In this paper, we propose a new methodology to design quality indicators for SBI projects whose quality criteria consider contents coherence and data provenance. Thus, for the context defined by an objective of analysis, this methodology helps users to find the quality criteria that best suit both the users and the available data, and then integrate them into a valid quality indicator

Modeling and OLAPing social media : the case of Twitter

In the recent year, social networks have revolutionized the ways of interacting and exchanging information on the Internet. Millions of users interact frequently and share variety of digital content with each other. They express their feelings and opinions on every topic of interest. These opinions carry import value for personal, academic, and commercial applications, but the volume and the speed at which these are produced make it a challenging task for researchers and the underlying technologies to provide useful insights into such data. We attempt to extend the established online analytical processing (OLAP) technology to allow multidimensional analysis of social media data. In this paper, we pursue a goal of providing a generic multidimensional model dedicated to the OLAP of social media and specially Twitter. The proposed model reflects on some specifics such as recursive references between tweets, Empty dimension, and different types of hierarchies. It is implemented using NetBeans IDE platform. We present also some experimental results. We expect our proposed approach to be applicable for analyzing the data of other social networks as well

Spatial And Temporal Patterns Of Geo-Tagged Tweets

With over 500 million current registered users and over 500 million tweets per day, Twitter has caught the attention of scientists in various disciplines. As Twitter allows users to send messages with location tags, a massive amount of valuable geo-social knowledge is embedded in tweets, which can provide useful implications for human geography, urban science, location-based service, targeted advertising, and social network studies. This thesis aims to determine the lifestyle patterns of college students by analyzing the spatial and temporal dynamics in their tweets. Geo-tagged tweets are collected over a period of six months for four US Midwestern college cites: 1) West Lafayette, Indiana (Purdue University); 2) Bloomington, Indiana (Indiana University); 3) Ann Arbor, Michigan (University of Michigan); 4) Columbus, Ohio (The Ohio State University). The overall distribution of the tweets was determined for each city, and the spatial patterns of representative individuals were examined as well. Grouping the tweets in time domains, the temporal patterns on an hourly, daily, and monthly basis were analyzed. Utilizing detailed land use data for each city, further insight about the thematic properties of the tweeting locations was obtained, leading to a deeper understanding about the life, mobility and flow patterns of Twitter users. Finally, space-time clusters and anomalies within tweets, which were considered events, were found with the space-time statistics. The results generally reflected everyday human activity patterns including the mobile population in each city as well as the commute behaviors of the representative users. The tweets also consistently revealed the occurrence of anomalies or events. The results of this thesis therefore confirmed the feasibility and promising future for using geo-tagged micro-blogging services such as Twitter in understanding human behavior patterns and other geo-social related studies