Social Media: the Wild West of CSR Communications

Purpose - The central argument that this paper posits is that traditional media of old presented a clear, ordered world of communication management for organisations to extol their CSR credentials. In contrast to this, new Web 2.0 social media is increasingly being used by activists and hactivists to challenge corporate communication CSR messages and does so by highlighting instances and examples of Corporate Social Irresponsibility (CSI) (Jones, Bowd and Tench, 2009; Tench, Sun and Jones, 2012). Design/methodology/approach - The paper reports on research data from the European Communication Monitor 2010, 2011 and 2012 (http://www.communicationmonitor.eu/) and draws on work already published in this area (Tench, Verhoeven and Zerfass, 2009; Verhoeven et al, 2012; and Zerfass et al, 2010, 2011) to illustrate the unruly unregulated Web 2.0 social media communication landscape in Europe. A range of literature is drawn on to provide the theoretical context for an exploration of issues that surround social media. Findings - In late modernity (Giddens, 1990) communication comes in many guises. Social media is one guise and it has re-shaped as well as transformed the nature of communications and the relationship between organisations and their stakeholders. Originality/value - Communicating CSR in the Wild West of social media requires diplomatic and political nous, as well as awareness and knowledge of the dangers and pitfalls of CSI. The data reported on in this paper illustrates well the above points and sets out scenarios for future development of corporate communication of CSR through, and with social media

The Indivisibility of Social Media, Corporate Branding, and Reputation Management

From 1995 to 2004, the internet hosted static, one-way websites; these were places to visit passively, retrieve information from, and perhaps post comments about by electronic mail. This Web 1.0 was about getting people connected, even if its applications were largely proprietary and only displayed information their owners wished to publish. Today,Web 2.0 enables many-to-many connections in countless domains of interest and practice. People are connected and expect the internet to be user-centric. They generate content, business intelligence, reviews and opinions, products, networks of contacts, statements on the value of web pages, connectivity, and expressions of taste and emotion that search engines, not portals, fetch. They hold global conversations in forms dubbed, collectively, as social media

Virtual EQ – the talent differentiator in 2020?

In an increasingly competitive, globalised world, knowledge-intensive industries/ services are seen as engines for success. Key to this marketplace is a growing army of ‘talent’ i.e. skilled and dedicated knowledge workers. These knowledge workers engage in non-routine problem solving through combining convergent, divergent and creative thinking across organizational and company boundaries - a process often facilitated though the internet and social media, consequently forming networks of expertise. For knowledge workers, sharing their learning with others through communities of practice embedded in new information media becomes an important element of their personal identity and the creation of their individual brand or e-social reputation. Part of the new knowledge/skills needed for this process becomes not only emotional intelligence (being attuned to the emotional needs of others) but being able to do this within and through new media, thus the emergence of virtual emotional intelligence (EQ). Our views of current research found that HRD practitioners in 2020 might need to consider Virtual EQ as part of their talent portfolio. However it seems that new technology has created strategies for capturing and managing knowledge that are readily duplicated and that a talent differentiator in 2020 might simply be the ability and willingness to learn

New forms of collaborative innovation and production on the internet : an interdisciplinary perspective

Contents Introduction 1 New forms of collaborative innovation and production on the Internet : Volker Wittke and Heidemarie Hanekop Interdisciplinary perspectives on collaborative innovation and production: Conceptual debates 2 Customer Co-Creation: Open Innovation with Customers : Frank Piller, Christoph Ihl and Alexander Vossen 3 Governing Social Production : Niva Elkin-Koren 4 Trust Management in Online Communities : Audun Jøsang 5 Building a reputation system for Wikipedia : Christian Damsgaard Jensen 6 Cooperation in Wikipedia from a Network Perspective : Christian Stegbauer Firm driven collaborative innovation and production: Case studies 7 Managing a New Consumer Culture: “Working Consumers” in Web 2.0 as a Source of Corporate Feedback : Sabine Hornung, Frank Kleemann and G. Günter Voß 8 Prosuming, or when customers turn collaborators: coordination and motivation of customer contribution : Birgit Blättel-Mink, Raphael Menez, Dirk Dalichau, Daniel Kahnert 9 Role Confusion in Open Innovation Intermediary Arenas : Tobias Fredberg, Maria Elmquist, Susanne Ollila, Anna Yström List of Contributor

Reconsidering online reputation systems

Social and socioeconomic interactions and transactions often require trust. In digital spaces, the main approach to facilitating trust has effectively been to try to reduce or even remove the need for it through the implementation of reputation systems. These generate metrics based on digital data such as ratings and reviews submitted by users, interaction histories, and so on, that are intended to label individuals as more or less reliable or trustworthy in a particular interaction context. We suggest that conventional approaches to the design of such systems are rooted in a capitalist, competitive paradigm, relying on methodological individualism, and that the reputation technologies themselves thus embody and enact this paradigm in whatever space they operate in. We question whether the politics, ethics and philosophy that contribute to this paradigm align with those of some of the contexts in which reputation systems are now being used, and suggest that alternative approaches to the establishment of trust and reputation in digital spaces need to be considered for alternative contexts

Content Reuse and Interest Sharing in Tagging Communities

Tagging communities represent a subclass of a broader class of user-generated content-sharing online communities. In such communities users introduce and tag content for later use. Although recent studies advocate and attempt to harness social knowledge in this context by exploiting collaboration among users, little research has been done to quantify the current level of user collaboration in these communities. This paper introduces two metrics to quantify the level of collaboration: content reuse and shared interest. Using these two metrics, this paper shows that the current level of collaboration in CiteULike and Connotea is consistently low, which significantly limits the potential of harnessing the social knowledge in communities. This study also discusses implications of these findings in the context of recommendation and reputation systems.Comment: 6 pages, 6 figures, AAAI Spring Symposium on Social Information Processin

Knowledge society arguments revisited in the semantic technologies era

In the light of high profile governmental and international efforts to realise the knowledge society, I review the arguments made for and against it from a technology standpoint. I focus on advanced knowledge technologies with applications on a large scale and in open- ended environments like the World Wide Web and its ambitious extension, the Semantic Web. I argue for a greater role of social networks in a knowledge society and I explore the recent developments in mechanised trust, knowledge certification, and speculate on their blending with traditional societal institutions. These form the basis of a sketched roadmap for enabling technologies for a knowledge society