A Secure and Privacy-Preserving Targeted Ad-System

Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods violate consumers' privacy, which has engendered resistance to the ads. However, protecting privacy through anonymity seems to encourage click-fraud. In this paper, we define consumer's privacy and present a privacy-preserving, targeted ad system (PPOAd) which is resistant towards click fraud. Our scheme is structured to provide financial incentives to to all entities involved

Privacy-preserving targeted advertising scheme for IPTV using the cloud

In this paper, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of viewers/subscribers, a content provider (IPTV), an advertiser, and a cloud server. To provide high quality directed advertising service, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are published on the cloud server periodically (e.g. weekly) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the cloud, are considered (trade) secrets and therefore are protected as well. The cloud is oblivious to the published data, the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with a so-called {\em trapdoor} by the IPTV, can query the cloud and utilize the query results. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is suitable for practical usage

SECMACE: Scalable and Robust Identity and Credential Management Infrastructure in Vehicular Communication Systems

Several years of academic and industrial research efforts have converged to a common understanding on fundamental security building blocks for the upcoming Vehicular Communication (VC) systems. There is a growing consensus towards deploying a special-purpose identity and credential management infrastructure, i.e., a Vehicular Public-Key Infrastructure (VPKI), enabling pseudonymous authentication, with standardization efforts towards that direction. In spite of the progress made by standardization bodies (IEEE 1609.2 and ETSI) and harmonization efforts (Car2Car Communication Consortium (C2C-CC)), significant questions remain unanswered towards deploying a VPKI. Deep understanding of the VPKI, a central building block of secure and privacy-preserving VC systems, is still lacking. This paper contributes to the closing of this gap. We present SECMACE, a VPKI system, which is compatible with the IEEE 1609.2 and ETSI standards specifications. We provide a detailed description of our state-of-the-art VPKI that improves upon existing proposals in terms of security and privacy protection, and efficiency. SECMACE facilitates multi-domain operations in the VC systems and enhances user privacy, notably preventing linking pseudonyms based on timing information and offering increased protection even against honest-but-curious VPKI entities. We propose multiple policies for the vehicle-VPKI interactions, based on which and two large-scale mobility trace datasets, we evaluate the full-blown implementation of SECMACE. With very little attention on the VPKI performance thus far, our results reveal that modest computing resources can support a large area of vehicles with very low delays and the most promising policy in terms of privacy protection can be supported with moderate overhead.Comment: 14 pages, 9 figures, 10 tables, IEEE Transactions on Intelligent Transportation System

A Practical Set-Membership Proof for Privacy-Preserving NFC Mobile Ticketing

To ensure the privacy of users in transport systems, researchers are working on new protocols providing the best security guarantees while respecting functional requirements of transport operators. In this paper, we design a secure NFC m-ticketing protocol for public transport that preserves users' anonymity and prevents transport operators from tracing their customers' trips. To this end, we introduce a new practical set-membership proof that does not require provers nor verifiers (but in a specific scenario for verifiers) to perform pairing computations. It is therefore particularly suitable for our (ticketing) setting where provers hold SIM/UICC cards that do not support such costly computations. We also propose several optimizations of Boneh-Boyen type signature schemes, which are of independent interest, increasing their performance and efficiency during NFC transactions. Our m-ticketing protocol offers greater flexibility compared to previous solutions as it enables the post-payment and the off-line validation of m-tickets. By implementing a prototype using a standard NFC SIM card, we show that it fulfils the stringent functional requirement imposed by transport operators whilst using strong security parameters. In particular, a validation can be completed in 184.25 ms when the mobile is switched on, and in 266.52 ms when the mobile is switched off or its battery is flat

PriPeARL: A Framework for Privacy-Preserving Analytics and Reporting at LinkedIn

Preserving privacy of users is a key requirement of web-scale analytics and reporting applications, and has witnessed a renewed focus in light of recent data breaches and new regulations such as GDPR. We focus on the problem of computing robust, reliable analytics in a privacy-preserving manner, while satisfying product requirements. We present PriPeARL, a framework for privacy-preserving analytics and reporting, inspired by differential privacy. We describe the overall design and architecture, and the key modeling components, focusing on the unique challenges associated with privacy, coverage, utility, and consistency. We perform an experimental study in the context of ads analytics and reporting at LinkedIn, thereby demonstrating the tradeoffs between privacy and utility needs, and the applicability of privacy-preserving mechanisms to real-world data. We also highlight the lessons learned from the production deployment of our system at LinkedIn.Comment: Conference information: ACM International Conference on Information and Knowledge Management (CIKM 2018