Tourism Marketing in a Metaverse Context: the New Reality of European Museums on Meta

This is an Accepted Manuscript of an article published by Taylor & Francis in Museum Management and Curatorship on 10 May 2023, available at: https://doi.org/10.1080/09647775.2023.2209841[Abstract] The “contactless” culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience by virtual means only. This experience has laid the foundations for hybrid communication (physical and virtual) by museums and acted as a pilot experience for their activities in the metaverse of the future. The aim of this research is to analyse the online tourism communication strategies implemented by 20 European museums through Facebook (Meta) in times of COVID-19. The results show the effect of lockdown on patterns of consumption and interaction, and the impact of message content and format on user engagement and participation.This article was supported by the iMARKA research group from University of A Coruña. This article is part of the R&D project Digital-native media in Spain: Strategies, competencies, social involvement and (re)definition of practices in journalistic production and diffusion (PID2021-122534OB-C21), funded by MCIN / AEI/10.13039/501100011033/ and by ‘ERDF A way of making Europe

An Institute to promote the learning of aerial photography, which will promote the academic tourism in Portugal, help in the formation of destination image and promote sustainable tourism in Portugal.

This business plan is focused on promoting sustainable academic tourism and destination image of Portugal. Pixair Institute acts as a medium for achieving this by attracting international students, promoting student mobility and providing the students in Portugal the opportunity to, learn UAV pilot skills, aerial photography and enhance their career opportunities, maintaining sustainability by keeping the guiding principles required for economic, environmental and socio-cultural sustainability. Pixair focuses on providing attractive training services, with the cutting-edge equipment and expert staff, at a reasonable cost and flexible learning hours in the most attractive city of Portugal, Lisbon. The aim of Pixair is to combine the concept of achieving academic tourism by encouraging student mobility, and create destination image of Portugal, with aerial photography services through UAV, and promote Lisbon as a competitive destination for providing aerial photography and UAV pilot skills, compared to other institutes around the world. The plan focuses on analyzing the needs of Portugal, in terms of social, economic and environmental aspects and designing its structure and objectives required. Focusing on using an approach required for planning business model, such as Business Model Canvas determining the external market and internal environment by conducting questionnaires, competitor analysis and using it efficiently to plan effective strategies required for implementing the plan. Lastly designing a work plan and milestones required as a benchmark for analyzing the business financial projections for the next 5 years to determine the profitability and feasibility of Pixair. Pixair received a good response from students, photographers, and businesses for providing this opportunity in Portugal by promoting academic and sustainable tourism in Portugal by encouraging and promoting this new niche-segment of tourism in Portugal

Information and Communication Technologies in Tourism 2022

This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research

Tourism, Knowledge and Learning

This book contributes to the understanding of how tourism can be designed to provide conditions for learning. This involves learning for tourists, the tourist industry, public authorities and local communities. We explore how tourism, knowledge and learning can be used as means towards sustainable development through current, new or changed structures, concepts, activities and communication efforts. The book should be seen as both an inspiration for tourism actors (e.g. tourism attractions, policy makers and other industry actors), and a scholarly contribution to further research. A holistic approach distinguishes this book from most existing literature that focuses on separate units of tourism, for instance, personal or community well-being, nature-based tourism, cultural heritage tourism or tourism that is a result of researchers’ travels (so-called scientific tourism). The various contributors to the book provide a range of perspectives and experiences, from social sciences with a focus on marketing, innovation management, human geography and environmental law, to arts and humanities with a focus on heritage studies, archaeology and photography, and, finally, to natural sciences with a focus on marine sciences

Information and Communication Technologies in Tourism 2022

This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research

Tourism, Knowledge and Learning

This book contributes to the understanding of how tourism can be designed to provide conditions for learning. This involves learning for tourists, the tourist industry, public authorities and local communities. We explore how tourism, knowledge and learning can be used as means towards sustainable development through current, new or changed structures, concepts, activities and communication efforts. The book should be seen as both an inspiration for tourism actors (e.g. tourism attractions, policy makers and other industry actors), and a scholarly contribution to further research. A holistic approach distinguishes this book from most existing literature that focuses on separate units of tourism, for instance, personal or community well-being, nature-based tourism, cultural heritage tourism or tourism that is a result of researchers’ travels (so-called scientific tourism). The various contributors to the book provide a range of perspectives and experiences, from social sciences with a focus on marketing, innovation management, human geography and environmental law, to arts and humanities with a focus on heritage studies, archaeology and photography, and, finally, to natural sciences with a focus on marine sciences

Common Sustainable Governance Model for Archaelogical Parks

Il testo sintetizza in forma manualistica i risultati del Progetto TRANSFER finanziato dalla UE), finalizzato ad individuare un modello condiviso a livello europeo per la gestione deo Parchi archeologic

The 45th Australasian Universities Building Education Association Conference: Global Challenges in a Disrupted World: Smart, Sustainable and Resilient Approaches in the Built Environment, Conference Proceedings, 23 - 25 November 2022, Western Sydney University, Kingswood Campus, Sydney, Australia

This is the proceedings of the 45th Australasian Universities Building Education Association (AUBEA) conference which will be hosted by Western Sydney University in November 2022. The conference is organised by the School of Engineering, Design, and Built Environment in collaboration with the Centre for Smart Modern Construction, Western Sydney University. This year’s conference theme is “Global Challenges in a Disrupted World: Smart, Sustainable and Resilient Approaches in the Built Environment”, and expects to publish over a hundred double-blind peer review papers under the proceedings