Music 2025 : The Music Data Dilemma: issues facing the music industry in improving data management

© Crown Copyright 2019Music 2025ʼ investigates the infrastructure issues around the management of digital data in an increasingly stream driven industry. The findings are the culmination of over 50 interviews with high profile music industry representatives across the sector and reflects key issues as well as areas of consensus and contrasting views. The findings reveal whilst there are great examples of data initiatives across the value chain, there are opportunities to improve efficiency and interoperability

Circumvention, Media Sport and the Fragmentation of Video Culture

Lurid tales of football officials pocketing millions hit the headlines following the recent FIFA scandals. The reporting rightly shone a light on corruption in football, but also drove home a basic fact: sport is awash with money. This is largely because television networks spend a significant amount on purchasing rights to major sporting events. To provide a few brief examples, Fox Sports has paid over $400 million (USD) in 2011 for the rights to the 2018 and 2022 FIFA World Cups1 and NBC has paid$7.65 billion (USD) for the right to broadcast the Olympics from 2022 to 2032 in the U.S.2 These sums are so large that nowadays professional sporting clubs at the highest level earn the bulk of their income from the influx of money earned from the sale of broadcasting rights, rather than from gate receipts or merchandising. Sport is able to demand this level of investment because there is a strong viewer preference for mediated live sport, which in turn is a unique form of modern screen content. Live sport is one of the last program genres that require people to watch it at a particular time. This is unlike most other programs, which can be provided on-demand (as we have seen elsewhere in this collection). This in turn means that live sport stands as a reasonable financial investment for media companies. By purchasing exclusive rights to popular sporting contests, networks will have access to an interested audience, which can be on sold to advertisers. Rights deals between sporting organisations and television networks are managed through a complicated geography of contractual agreements. Sporting organisations maximize their income by selling limited exclusive rights to networks, allowing them to sell the same content to multiple national markets. For example, the aforementioned $400 million World Cup deal made in the United States of America, sits alongside other deals FIFA makes with broadcasters in Australia, India and so on. This relationship provides benefits for both parties. Sport offers television networks compelling content that can help build a loyal audience and rights deals stand as a direct source of revenue for sporting organisations as well as a marketing and public relations outlet

Digital transformation in the german sports broadcasting industry : a qualitative study on the impact of the disruptor OTT

The study investigates the impact of the OTT (over-the-top) technology for the German sports broadcasting industry. For this purpose of the study, OTT is defined as streaming technology that bypasses traditional distribution and offers content directly over the Internet anywhere at any time. All potential OTT initiatives from different stakeholders that impact the industry are examined. The incumbent technology, traditional TV, is challenged by innovative business models that provide sports content over-the-top via the Internet. Pure OTT channels such as DAZN and digital giants such as Amazon entered the sports rights market forcing old leaders to rethink their business model and to adapt to the new technology. Besides of changing consumer requirements, different market dynamics such as the digitization of sports rights, the trend towards D2C (direct-to-consumer), niche targeting and features around digital fan experiences push OTT in becoming the leading sports consumption technology. The fast-paced and vibrant market movements in the sports media industry make estimations difficult. The findings from qualitative and quantitative findings identified the consolidation of the market to a concentrated number of content aggregators operating in the premium sports right segment as most the likely scenario for the industry in 5-10 years. This trend goes along with a starting content endgame initiated by top rightsholders who implement D2C business models for secondary markets. The major change in the market will be the end of market fragmentation to a more consolidated sports rights market led by major D2C and OTT platforms.O estudo investiga o impacto da tecnologia OTT (over-the-top) para a indústria alemã de transmissão desportiva. Para este efeito do estudo, a OTT é definida como uma tecnologia de streaming que ultrapassa a distribuição tradicional e oferece conteúdos diretamente através da Internet, em qualquer lugar e a qualquer momento. A tecnologia já existente de televisão tradicional é desafiada por modelos de negócio inovadores que fornecem conteúdos desportivos através da Internet. Os canais OTT puros como o DAZN e gigantes digitais como a Amazon entraram no mercado dos direitos desportivos, obrigando os antigos líderes a repensar o seu modelo de negócio. Além da modificação das exigências dos consumidores, diferentes dinâmicas de mercado, como a digitalização dos direitos desportivos, a tendência para D2C (direct-to-consumer), a segmentação de nichos de mercado e as características em torno das experiências digitais dos adeptos, impulsionam a OTT a tornar-se a tecnologia de consumo desportivo líder. No entanto, as conclusões dos resultados qualitativos e quantitativos identificaram a consolidação do mercado para um número concentrado de agregadores de conteúdos que operam no segmento dos direitos desportivos premium como o cenário mais provável para a indústria dentro de 5-10 anos. Esta tendência vai de par com um jogo final de conteúdos iniciado pelos titulares de direitos de topo que implementam modelos de negócio D2C para os mercados secundários. A grande mudança no mercado será o fim da fragmentação do mercado para um mercado de direitos desportivos mais consolidado, liderado pelas principais plataformas D2C e OTT

Changing Times: An Examination Changing Video Entertainment Sources and Cable TV Companies Communicating With Customers

The debate of customers canceling their cable TV subscriptions and relying on a mix of free and subscription based streaming video providers for their video entertainment has been ongoing for several years. A combination of low cost alternative video sources, rising programming costs, and changing viewing habits are causing small cable TV companies to review their strategies for attracting new customers. This study focuses on two groups of consumers referred to as the cord-cutters and cord-nevers. The cord-cutters are consumers who had cable TV service and canceled, and the cord-nevers are consumers who have never had cable TV as their main video entertainment source. The size of these two groups is forecasted to grow in the coming years making it ever important for small cable TV companies to develop a strategy to understand, engage, and attract the cord-cutter and cord-never groups. The purpose of this study is to analyze the literature from scholarly and industry sources to determine strategies small cable companies can use to advertise and attract cord-cutter and cord-never customers. Evidence-based quantitative and qualitative research was used to analyze what factors are leading customers to unsubscribe from cable TV service, or never subscribe to cable TV at all. This study will contribute to scholarly literature and provide industry practitioners with a better understanding of the size, viewing habits, and a model to attract the cord-cutter and cord-never groups

Media fusion and future TV: Examining multi-screen TV convergence in Singapore

This study examines Singapore's national media blueprint and industry stakeholders' coping strategies in response to multi-screen TV development. The findings show Singapore muti-screen TV development is still at a nascent stage after launching Media Fushion and FutureTV plans in mid 2009. The policymakers play a key role to follow national media blueprint to unify the inter-industry and cross-country collaboration. TV operators and telcos are found to remediate themselves by harnessing the power of internet and mobile technologies for content innovation and distribution. To tackle the complicated convergent issues in multi-screen TV industry, this study proposes to separately regulate the technology-neutral platforms and diverse audiovisual content. It also recommends a pro-innovative policy with the light-touch licensing scheme and loose content regulation to facilitate the development of the next TV. --three-screen TV,multi-screen TV,convergence,media fusion,IPTV,mobile TV,cross-platform,TV technologies,TV market,TV policy

Development of Mass Communication Strategies for Church Growth: Engaging American Culture

In this analysis, methods of mass communication employed by the church throughout its history will be reviewed. The context for this church study is specifically within American culture. Strategies for the most effective form of mass communication have evolved drastically within the past few years. For the church to properly engage in culture, it must understand the communication strategies that have intentionally or unintentionally been utilized throughout its history. An effective method of mass communication for the church is proposed

Survey of End-to-End Mobile Network Measurement Testbeds, Tools, and Services

Mobile (cellular) networks enable innovation, but can also stifle it and lead to user frustration when network performance falls below expectations. As mobile networks become the predominant method of Internet access, developer, research, network operator, and regulatory communities have taken an increased interest in measuring end-to-end mobile network performance to, among other goals, minimize negative impact on application responsiveness. In this survey we examine current approaches to end-to-end mobile network performance measurement, diagnosis, and application prototyping. We compare available tools and their shortcomings with respect to the needs of researchers, developers, regulators, and the public. We intend for this survey to provide a comprehensive view of currently active efforts and some auspicious directions for future work in mobile network measurement and mobile application performance evaluation.Comment: Submitted to IEEE Communications Surveys and Tutorials. arXiv does not format the URL references correctly. For a correctly formatted version of this paper go to http://www.cs.montana.edu/mwittie/publications/Goel14Survey.pd