BPM News - Folge 3

Die BPM-Kolumne des EMISA-Forums berichtet über aktuelle Themen, Projekte und Veranstaltungen aus dem BPM-Umfeld. Schwerpunkt der vorliegenden Kolumne bildet das Thema Standardisierung von Prozessbeschreibungssprachen und -notationen im Allgemeinen und BPEL4WS (Business Process Execution Language for Web Services) im Speziellen. Hierzu liefert Jan Mendling von der Wirtschaftsuniversität Wien in aktuelles Schlagwort. Des weiteren erhalten Leser eine Zusammenfassung zweier im ersten Halbjahr 2006 veranstalteten Workshops zu den Themen „Flexibilität prozessorientierter Informationssysteme“ und „Kollaborative Prozesse“ sowie einen BPM Veranstaltungskalender für die 2. Jahreshälfte 2006

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

spChains: A Declarative Framework for Data Stream Processing in Pervasive Applications

Pervasive applications rely on increasingly complex streams of sensor data continuously captured from the physical world. Such data is crucial to enable applications to ``understand'' the current context and to infer the right actions to perform, be they fully automatic or involving some user decisions. However, the continuous nature of such streams, the relatively high throughput at which data is generated and the number of sensors usually deployed in the environment, make direct data handling practically unfeasible. Data not only needs to be cleaned, but it must also be filtered and aggregated to relieve higher level algorithms from near real-time handling of such massive data flows. We propose here a stream-processing framework (spChains), based upon state-of-the-art stream processing engines, which enables declarative and modular composition of stream processing chains built atop of a set of extensible stream processing blocks. While stream processing blocks are delivered as a standard, yet extensible, library of application-independent processing elements, chains can be defined by the pervasive application engineering team. We demonstrate the flexibility and effectiveness of the spChains framework on two real-world applications in the energy management and in the industrial plant management domains, by evaluating them on a prototype implementation based on the Esper stream processo

The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

Challenges for the comprehensive management of cloud services in a PaaS framework

The 4CaaSt project aims at developing a PaaS framework that enables flexible definition, marketing, deployment and management of Cloud-based services and applications. The major innovations proposed by 4CaaSt are the blueprint and its lifecycle management, a one stop shop for Cloud services and a PaaS level resource management featuring elasticity. 4CaaSt also provides a portfolio of ready to use Cloud native services and Cloud-aware immigrant technologies

Universal Resource Lifecycle Management

This paper presents a model and a tool that allows Web users to define, execute, and manage lifecycles for any artifact available on the Web. In the paper we show the need for lifecycle management of Web artifacts, and we show in particular why it is important that non-programmers are also able to do this. We then discuss why current models do not allow this, and we present a model and a system implementation that achieves lifecycle management for any URI-identifiable and accessible object. The most challenging parts of the work lie in the definition of a simple but universal model and system (and in particular in allowing universality and simplicity to coexist) and in the ability to hide from the lifecycle modeler the complexity intrinsic in having to access and manage a variety of resources, which differ in nature, in the operations that are allowed on them, and in the protocols and data formats required to access them

From physical marketing to web marketing

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical factors of the Web marketing and argues that the basis for successful e-commerce is the full integration of virtual activities into the company's physical strategy, marketing plan and organisational processes. The 4S elements of the Web marketing mix framework offer the basis for developing and commercialising business to consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of three case studies