Evaluation of e-learning web sites using fuzzy axiomatic design based approach

High quality web site has been generally recognized as a critical enabler to conduct online business. Numerous studies exist in the literature to measure the business performance in relation to web site quality. In this paper, an axiomatic design based approach for fuzzy group decision making is adopted to evaluate the quality of e-learning web sites. Another multi-criteria decision making technique, namely fuzzy TOPSIS, is applied in order to validate the outcome. The methodology proposed in this paper has the advantage of incorporating requirements and enabling reductions in the problem size, as compared to fuzzy TOPSIS. A case study focusing on Turkish e-learning websites is presented, and based on the empirical findings, managerial implications and recommendations for future research are offered

A consumer perspective e-commerce websites evaluation model

Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale of importance. The new evaluation model comprised of three components. First, the consumer evaluation criteria that consist of the important principles considered by consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation fiel

PERFORMANCE EVALUATION ON QUALITY OF ASIAN AIRLINES WEBSITES – AN AHP PPROACH

In recent years, many people have devoted their efforts to the issue of quality of Web site. The concept of quality is consisting of many criteria: quality of service perspective, a user perspective, a content perspective or indeed a usability perspective. Because of its possible instant worldwide audience a Website’s quality and reliability are crucial. The very special nature of the web applications and websites pose unique software testing challenges. Webmasters, Web applications developers, and Website quality assurance managers need tools and methods that can match up to the new needs. This research conducts some tests to measure the quality web site of Asian flag carrier airlines via web diagnostic tools online. We propose a methodology for determining and evaluate the best airlines websites based on many criteria of website quality. The approach has been implemented using Analytical Hierarchy Process (AHP) to generate the weights for the criteria which are much better and guarantee more fairly preference of criteria. The proposed model uses the AHP pairwise comparisons and the measure scale to generate the weights for the criteria which are much better and guarantee more fairly preference of criteria. The result of this study confirmed that the airlines websites of Asian are neglecting performance and quality criteria

Evaluating Quality of Matrimonial Websites: Balancing Emotions with Economics

There are a plethora of studies evaluating the quality of websites on functional and design-related aspects such as usability and visual parameters. The majority of these studies are related to e-commerce websites where individuals make decision largely relying on economic parameters. However, matrimonial websites are unique, as the decisions involve both economic and non-economic parameters. Therefore, this study aims to propose a framework to evaluate quality of matrimonial websites by incorporating contextual factors and examine differences among different groups of users. This study proffers a website evaluating framework considering non-economic and emotion based factors from the information systems (IS) success model and the search match interaction (SMI) framework. The study proposes a hybrid model of multi-criteria decision-making techniques—namely Fuzzy-AHP and ranking models such as evaluation based on distance from average solution (EDAS), technique for order of preference by similarity to ideal solution (TOPSIS), and complex proportional assessment (COPRAS). The results indicate that the context-specific factors related to search and matchmaking options are the most preferred parameters for evaluation. Males and females have been found to differ in their preferences related to service quality and price. Next, the study compares the performance of three ranking models, namely EDAS, TOPSIS, and COPRAS. The first and second models provide similar results, while the rankings obtained through COPRAS differ slightly. The study contributes towards website evaluation literature by highlighting the importance of contextual factors while evaluating the matrimonial websites and the differences among preferences of the users

Türkiye’deki ticari bankaların web sitesi performansları

The purpose of this paper is to measure the performances of commercial banks’ websites in Turkey by using “MultiCriteria Decision Making” (MCDM). The use of three MCDM methods (AHP, TOPSIS, VIKOR) consecutively constitutes the originality of this study. Based on the literature and expert opinions, 6 performance criteria (load time, page speed, markup, speed index, visitors, pageviews) and 5 website analysis tools were determined. First, the significance weights of the criteria were calculated with AHP (Analytical Hierarchy Process). Second, the data obtained in the 2-month period were analyzed by TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) and VIKOR (Vise Kriterijumska Optimizacija I Kompromisno Resenje) methods. “Page speed” was found to be the most important criterion in performance of banks’ websites. Most successful banks in terms of website efficiency are Garanti BBVA, Isbank and QNB Finansbank according to TOPSIS whereas QNB Finansbank, Garanti BBVA and Halkbank according to VIKOR results. It is observed that banks with high deposits and number of branches and employees do not show the same success in website performance. The results are expected to shed light on managers who want to set policies and strategies for digital banking applications.Bu çalışmanın amacı, “Çok Kriterli Karar Verme” (ÇKKV) yöntemlerini kullanarak, Türkiye’deki ticari bankaların web sitesi performanslarını ölçmektir. Bu kapsamda üç ÇKKV yönteminin (AHP, TOPSIS, VIKOR) bir arada kullanılması, çalışmanın özgünlüğünü oluşturmaktadır. Literatüre ve uzmanların görüşlerine dayanarak, 6 performans kriteri (yükleme süresi, sayfa hızı, biçimlendirme, hız endeksi, ziyaretçiler, sayfa görünümleri) ve 5 web sitesi analiz aracı belirlenmiştir. Çalışmanın ilk aşamasında AHP (Analitik Hiyerarşi Süreci) yöntemi ile kriterlerin önem ağırlıkları hesaplanmıştır. İkinci aşamada, 2 aylık periyotta elde edilen verilerin TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) ve VIKOR (Vise Kriterijumska Optimizacija I Kompromisno Resenje) yöntemleri ile analizi yapılmıştır. Bulgulara göre, “sayfa hızı” değişkeninin, banka web sitelerinin performans değerlendirmesinde en önemli kriter olduğu saptanmıştır. TOPSIS yönteminde Garanti BBVA, İş Bankası ve QNB Finansbank web sitesi performansında en başarılı Türk ticari bankaları olmuştur. VIKOR yöntemine göre ise QNB Finansbank, Garanti BBVA ve Halkbank en başarılı bankalardır. Mevduat hacmi büyük, şube ve çalışan sayısı yüksek olan bankaların, web sitesi performansında aynı başarıyı göstermedikleri gözlemlenmiştir. Elde edilen sonuçların, dijital bankacılık uygulamalarına yönelik politika ve strateji belirlemek isteyen yöneticilere ışık tutması beklenmektedir

Fuzzy MCDM Approach for E-Commerce Websites Selection Design

This paper presents a fuzzy multiple-criteria analysis approach for E-commerce website evaluation. After comparing with the existing main methods, an E-commerce websites evaluation model has been constructed, and the design process has been presented. For E-commerce website evaluation, relitives of experts, owners and users can just give linguistic comparing descriptions of evaluation criteria. The Fuzzy Analytic Hierarchy Process (FAHP) method is used to determine the weights for criteria among experts. Incorporated theıattitudes of decision makers towards preference, a crisp overall performance value is obtained for each alternative based on the concept of Fuzzy Multiple-Criteria Decision Making (FMCDM). A case study consisting of five experts’ interviews illustrates the proposed method

Approach of fuzzy analytic hierarchy process to evaluate e-commerce websites

Секция 9. Распознавание образов, информационные системы управленияWith the fast development of internet and computers, economic commerce has become a significant way of running business over the Internet. Evaluation of a website is not so straightforward since many parameters or criteria are considered in judging of websites, especially for economic commerce websites. Due to the imprecise nature of the problem, this assessment cannot be addressed using the traditional Boolean logic. Three evaluated indexes include design, usability and reliability, which are chosen as effect factors to evaluate websites and the member function and fussy rules of factors are discussed. Analytic hierarchy process is a kind of common used multi-criteria decision making methods, which integrates subjective and personal preferences in performing analyses. It has been widely used in evaluating various kinds of multi-criteria decision making method problems in both academic researches and practices. However, due to the uncertainty and vagueness on subjective judgments of the decision makers, the crisp pair wise comparison in the conventional analytic hierarchy process seems too insufficient and imprecise to capture the right judgments of decision makers. In conclusion fuzzy method analytic hierarchy process is presented to evaluate electronic commerce websites

The effects of online commentary on users\u27 information processing in the context of online discussion forums

The airline industry employs advanced e-commerce technologies to retain frequent customers and attract new passengers, but it is likely that not all airlines have clear knowledge about how many gaps should be filled between the status quo and an ideal website. This study proposes an integrated model for evaluating airlines’ websites in terms of the perspectives of “marketing mix 4Ps” and “website quality”. In order to verify the practicality and usefulness of this model, an empirical study of the Taiwanese airline industry is offered to illustrate the application of the proposed model. The model first applies the DEMATEL method to cope with the interdependencies between criteria. It then converts the criteria’s cause and effect relations into a visual structural map where the ANP method can help compute the weight of criteria. Finally, it uses the modified VIKOR method to rank e-commerce websites of the five Taiwanese airlines. Overall, the results show that the Taiwanese airlines still have a great deal of room to improve their websites. This proposed model not only provides helpful information for airlines to understand their websites’ quality level, but also contributes to industrial applications in terms of providing some worthwhile recommendations for building an ideal website

IMPLEMENTASI METODE AHP DAN MOORA UNTUK PEMERINGKATAN EMARKETPLACE INDONESIA TAHUN 2020 KUARTAL KEDUA

Banyak pelaku usaha telah memanfaatkan emarketplace. Pemilihan emarketplace yang tepat sangat berpengaruh terhadap profitabilitas bisnis. Dalam penelitian ini akan melakukan pemeringkatan emarketplace di Indonesia tahun 2020 kuartal kedua menggunakan metode AHP dan MOORA. Metode AHP digunakan untuk pembobotan kriteria, sedangkan metode MOORA digunakan untuk pemeringkatan alternatif. Dari hasil analisis data diperoleh bobot kriteria kualitas pelayanan (38,6%), bobot kualitas sistem (21%), bobot kualitas informasi (31,4%) dan bobot kualitas vendor (9,1%). Dari hasil pemeringkatan diperoleh nilai kinerja Shopee adalah 0,618, nilai kinerja Tokopedia adalah 0,568, dan nilai kinerja bukalapak adalah 0,542. dari nilai kinerja dapat disimpulkan bahwa Shopee merupakan alternatif terbaik dalam pemeringkatan emarketplace di Indonesia tahun 2020 kuartal kedua menggunakan metode AHP dan MOORA. Diharapkan hasil penelitian ini dapat dijadikan rekomendasi bagi para pelaku usaha dalam memilih emarketplace sehingga berdampak terhadap profitabilitas bisnis. Kata Kunci: AHP, emarketplace, MOORA.