Mining social network data for personalisation and privacy concerns: A case study of Facebook’s Beacon

This is the post-print version of the final published paper that is available from the link below.The popular success of online social networking sites (SNS) such as Facebook is a hugely tempting resource of data mining for businesses engaged in personalised marketing. The use of personal information, willingly shared between online friends' networks intuitively appears to be a natural extension of current advertising strategies such as word-of-mouth and viral marketing. However, the use of SNS data for personalised marketing has provoked outrage amongst SNS users and radically highlighted the issue of privacy concern. This paper inverts the traditional approach to personalisation by conceptualising the limits of data mining in social networks using privacy concern as the guide. A qualitative investigation of 95 blogs containing 568 comments was collected during the failed launch of Beacon, a third party marketing initiative by Facebook. Thematic analysis resulted in the development of taxonomy of privacy concerns which offers a concrete means for online businesses to better understand SNS business landscape - especially with regard to the limits of the use and acceptance of personalised marketing in social networks

A Process Framework for Semantics-aware Tourism Information Systems

The growing sophistication of user requirements in tourism due to the advent of new technologies such as the Semantic Web and mobile computing has imposed new possibilities for improved intelligence in Tourism Information Systems (TIS). Traditional software engineering and web engineering approaches cannot suffice, hence the need to find new product development approaches that would sufficiently enable the next generation of TIS. The next generation of TIS are expected among other things to: enable semantics-based information processing, exhibit natural language capabilities, facilitate inter-organization exchange of information in a seamless way, and evolve proactively in tandem with dynamic user requirements. In this paper, a product development approach called Product Line for Ontology-based Semantics-Aware Tourism Information Systems (PLOSATIS) which is a novel hybridization of software product line engineering, and Semantic Web engineering concepts is proposed. PLOSATIS is presented as potentially effective, predictable and amenable to software process improvement initiatives

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented

Automated user modeling for personalized digital libraries

Digital libraries (DL) have become one of the most typical ways of accessing any kind of digitalized information. Due to this key role, users welcome any improvements on the services they receive from digital libraries. One trend used to improve digital services is through personalization. Up to now, the most common approach for personalization in digital libraries has been user-driven. Nevertheless, the design of efficient personalized services has to be done, at least in part, in an automatic way. In this context, machine learning techniques automate the process of constructing user models. This paper proposes a new approach to construct digital libraries that satisfy user’s necessity for information: Adaptive Digital Libraries, libraries that automatically learn user preferences and goals and personalize their interaction using this information

Leverage web analytics for real time website browsing recommendations

Trabalho apresentado no 5th World Conference on Information Systems and Technologies (WorldCIST’17), 11-13 de abril 2017, Porto Santo, Madeira PortugalAs a websites’ structure grow it is paramount to accommodate the alignment of user needs and experience with the overall websites’ purposes. Toward this requirement, the proposed website navigation recommendation system suggests to users, pages that might be of her interest based on past successful navigation patterns of overall site’s usage. Most of existing recommendation systems adopts traditionally one of the web mining branches. We take a different stance, on web mining usage, and alternatively considered the real time enactment of web analytic tools supported analysis given their current maturity and affordances. On this basis we provide a model, its implementation and evaluation for navigation based recommendations generation and delivery. The developed prototype adopted a SaaS orientation to promote the underlying functionalities integration within any website. Preliminary evaluation’s results seem to favor the validation of the present contribution rational.N/

A new model to support the personalised management of a quality e-commerce service

The paper presents an aiding model to support the management of a high quality e-commerce service. The approach focuses on the service quality aspects related to customer relationship management (CRM). Knowing the individual characteristics of a customer, it is possible to supply a personalised and high quality service. A segmentation model, based on the "relationship evolution" between users and Web site, is developed. The method permits the provision of a specific service management for each user segment. Finally, some preliminary experimental results for a sport-clothing industry application are described

Data Mining to Understand Customer Behaviour in Usage of Mobile Applications Services

Customer usage data produced by mobile applications and mobile phones contain valuable knowledge about users and market. Such knowledge can help companies to conduct customer acquisition. Using customer personal data exacted from both mobile applications and telecoms operator, this study tries to investigate the features of the valuable potential customer by using the integrated data mining methods. The findings will help the developer to identify the value of different groups and target worthy potential customers. Such knowledge will also enable developers to offer personalized promotions and marketing information to potential customers. The mobile application using behaviour and mobile-service performance data also helps the developer of the mobile application and telecoms operator to utilize each other’s resource to extend their customer base. The approach balances complexity with ease of use and thus facilitates the developer to make use of user usage behaviour data to improve marketing decisions

Approach and Preliminary Results for Early Growth Technology Analysis

Even experts cannot be fully aware of all the promising developments in broad and complex fields of technology, such as renewable energy. Fortunately, there exist many diverse sources of information that report new technological developments, such as journal publications, news stories, and blogs. However, the volume of data contained in these sources is enormous; it would be difficult for a human to read and digest all of this information - especially in a timely manner. This paper describes a novel application of technology mining techniques to these diverse information sources to study, visualize, and identify the evolution of promising new technologies - a challenge we call 'early growth technology analysis.' For the work reported herein, we use as inputs information about millions of published documents contained in sources such as SCIRCUS, Inspec, and Compendex. We accomplish this analysis through the use of bibliometric analysis, consisting of three key steps: 1. Extract related keywords (from keywords in articles) 2. Determine the annual occurrence frequencies of these keywords 3. Identify those exhibiting rapid growth, particularly if starting from a low base. To provide a focus for the experiments and subsequent discussions, a pilot study was conducted in the area of 'renewable energy,' though the techniques and methods developed are neutral to the domain of study. Preliminary results and conclusions from the case study are presented and are discussed in the context of the effectiveness of the proposed methodology

Combining Website Search Engine Optimization with Advanced Web Log Analysis

This paper provides a clear guideline to the development of an online decision-making tool. The importance of ranking for an organizations virtual presence through search engines is also discussed. The system described illustrates the complexity of the competition between organizations to be highly ranked by leading search engines. The system not only reports the rankings of the owners but compares an organization with its competitors and enables it to decisively formulate an online development strategy in improving its ranking and therefore increasing its audience or critical mass. The system (Googalyser) utilizes Web logs and content analysis to provide decisive information to Web developers in order to improve the cases ranking through for example www.Google.com