PENGARUH SOCIAL MEDIA ENGAGEMENT DAN E-WOM TERHADAP MINAT DAFTAR MAHASISWA DALAM PROGRAM IISMA

This study aims to examine the influence of social media engagement and electronic word of mouth (e-WOM) on students’ interest in applying for the Indonesian International Student Mobility Awards (IISMA) program. Data were collected through questionnaires distributed to 152 student respondents aged under 18 to 24 years old. The data analysis used in this study includes validity testing, reliability testing with Cronbach’s Alpha, and multiple linear regression analysis to measure the influence between variables. Data were processed using confirmatory factor analysis (CFA) and regression analysis. Testing using the structural equation model (SEM) shows that students’ engagement with social media content, especially on Instagram, and the positive reviews they receive, have a positive impact on their interest in applying for the IISMA program. These findings suggest that an active, interactive, and informative communication strategy on social media can increase students’ interest in the program. Therefore, the IISMA program organizers are encouraged to develop more engaging content and expand their information outreach through social media platforms

Strategies for Empowering Small and Medium Enterprises to Promote Sustainable Tourism in Tourist Villages: A Systematic Literature Review

Micro, Small, and Medium Enterprises (MSMEs) are crucial drivers of sustainable tourism in rural communities, yet their potential is often constrained by structural challenges. This systematic literature review, conducted using the PRISMA protocol covering publications from 2020 to 2025, analyzes empowerment strategies for MSMEs in tourism villages, focusing on Indonesia and the Philippines. The findings reveal that leadership, digital innovation, and capacity development are essential for strengthening economic resilience, environmental preservation, and cultural conservation. Successful cases, such as Ponggok Village (Indonesia) demonstrate how an integrated approach—combining stakeholder collaboration, technology, and training—can enhance operational efficiency and expand market access. However, barriers such as uneven infrastructure, low digital literacy, and dependence on external funding persist, necessitating local policy interventions. This study underscores the need for inclusive governance models that prioritize marginalized groups (e.g., women and rural entrepreneurs) and align with the UN Sustainable Development Goals (SDGs 8, 9, and 11). The limitations of this research include its geographical focus on Southeast Asia and the predominance of short-term case studies. Future research should explore long-term impacts and develop measurable frameworks applicable to diverse socio-economic contexts. This paper contributes to the discourse on inclusive tourism development by providing actionable insights for policymakers, practitioners, and academics to leverage MSMEs as catalysts for sustainable rural transformation

Measuring Hybrid e-Logistics Service Quality from B2C e-Commerce

Purpose: This study aims to test and analyze two hybrid models of logistics service quality (LSQ) and their influence on satisfaction, loyalty, and purchase intent in the future. The context of this research is business-to-consumer (B2C) e-commerce with a case study on Tokopedia. This study integrates the traditional LSQ model that adds 3 dimensions, namely order availability, order returns, and quality assurance consisting of the quality of personnel contacts, handling of order non-conformities, and the return process.  Method: The survey was conducted by distributing a questionnaire through a google form. Respondents were selected based on predetermined criteria, and data were analyzed using structural equation modelling to examine the relationship between research variables. Result: The results of the study showed that 6 hypotheses were supported and 4 hypotheses were not supported. Order accuracy, order availability, ordering procedures, and quality assurance affect customer satisfaction. Customer satisfaction affects loyalty, and loyalty affects future purchase intention. Hypotheses 1, 2 and 5, namely the influence of timeline, order conditions and information quality on customer satisfaction are not supported. Hypothesis 9 is also unsupported, which suggests that customer satisfaction has no significant effect on future purchase intention

Pimpin, Peduli, atau Kehilangan? Transformational Leadership, Ethical Climate, dan Dampak Physical Work Environment Pada Turnover Intention Pekerja Generasi Z

Generation Z, which currently dominates the workforce, has high expectations for work-life balance, material rewards, and supportive physical work environment (PWE). This study explores the influence of transformational leadership (TL), caring ethical climate (CEC), and physical work environment (PWE) on turnover intention (TI) among 317 Generation Z workers across various sectors in Indonesia. Study findings reveal that transformational leadership (TL) directly reduces turnover intention (TI; β = - .70; p < .05), though the mediating effect through caring ethical climate (CEC) is not significant; only evident under low physical work environment (PWE) conditions. Results also show that physical work environment (PWE) plays a significant moderating role (β = - .63; p < .05), strengthening the positive impact of caring ethical climate (CEC) in reducing turnover intention (TI). In other words, a conducive physical work environment (PWE) not only enhances comfort, but also supports the creation of an ethical culture that more effectively lowers turnover intention (TI). This highlights that physical factors in the workplace have a substantial impact, both directly and indirectly, on employee retention. This study underscores the importance of transformational leadership (TL) and the management of physical work environment (PWE) in enhancing the loyalty of Generation Z workers, with results providing strategic insights to improve retention through a holistic approach.Generasi Z yang mendominasi dunia kerja saat ini memiliki ekspektasi tinggi terhadap work-life balance, material rewards, dan physical work environment (PWE) yang mendukung. Studi ini mengeksplorasi pengaruh transformational leadership (TL), caring ethical climate (CEC), dan physical work environment (PWE) terhadap turnover intention (TI) pada 317 pekerja Generasi Z di berbagai sektor di Indonesia. Hasil studi ini menunjukkan bahwa transformational leadership (TL) secara langsung menurunkan turnover intention (TI; β = - 0,70; p < 0,05), namun efek mediasi melalui caring ethical climate (CEC) tidak signifikan; hanya tampak pada tingkat physical work environment (PWE) rendah. Temuan juga menunjukkan bahwa physical work environment (PWE) menunjukkan peran moderasi yang signifikan (β = - 0,63; p < 0,05), memperkuat pengaruh positif caring ethical climate (CEC) dalam mengurangi turnover intention (TI). Dengan kata lain, physical work environment (PWE) yang baik tidak hanya meningkatkan kenyamanan, tetapi juga mendukung terciptanya budaya etis yang lebih efektif dalam menurunkan turnover intention (TI). Hal ini menekankan bahwa faktor fisik di tempat kerja memiliki dampak besar, baik secara langsung maupun tidak langsung, terhadap retensi pekerja. Studi ini menyoroti pentingnya transformational leadership (TL) dan pengelolaan physical work environment (PWE) untuk meningkatkan loyalitas pekerja Generasi Z, dengan hasil studi yang menyediakan strategi retensi berbasis pendekatan holistik

Service Sector Output and Economic Growth In Nigeria: An Autoregressive Distributive Lag and ECM Approach

Purpose: Recent technological advancements in manufacturing have diminished employment opportunities for low-skilled workers, particularly in developing economies, resulting in slower job creation and productivity growth. In light of this challenge, many nations are seeking alternative pathways to stimulate economic expansion. This study examines the potential of Nigeria's service sector as a driver of growth, focusing on the impact of key sub-sectors, Education (EDU), Real Estate (RES), Health Services (HES), and Trade (TRD) alongside government regulation (proxied by inflation). Method: The study uses Central Bank of Nigeria data (1981–2023) and applies econometric techniques, including the Augmented Dickey-Fuller (ADF) test, Johansen Cointegration test, and Error Correction Mechanism (ECM). These assess stationarity, long-run equilibrium, and short-term dynamics. The ADF test confirms stationarity after first differencing, while cointegration reveals five long-term equilibrium relationships. Result: HES significantly boost short-term economic growth, while TRD has a positive but insignificant effect. RES negatively impacts growth, whereas EDU shows an insignificant negative link. To improve performance, the study recommends increased healthcare investment, sustained public administration expansion, and financial reforms to strengthen the service sector, mitigating adverse effects and promoting sustainable growth

Inspirasi Visual Peralatan Jahit Sebagai Pengembangan Motif Baru ‘’Unsur Prodi Busana’’ Melalui Batik Cap

Stamped batik is a batik technique that is done with stamps made from wood, metal or paper. Stamped batik is in great demand because of the efficient way of making it, but does not eliminate the essential values of batik itself. Batik making does not only focus on the technique, various kinds of batik motifs become more varied and develop over time. The author focuses on developing new motifs in the process of making stamped batik by utilizing visual inspiration from sewing equipment. This research was carried out in order to enrich elements of the Fashion Study Program by integrating innovation in stamped batik production. It is hoped that this research can contribute to the development of new motifs in the world of stamped batik by utilizing visual inspiration from sewing equipment, as well as expanding understanding of design innovatio

Hubungan Karakteristik Pasien Hipertensi dengan Kepatuhan Minum Obat di UPT Puskesmas Kemirimuka

Abstract—Adherence is often a problem for patients suffering from chronic diseases requiring long-term treatment. The target set by the Depok City Health Office for hypertensive patients undergoing treatment has not yet reached 100%, with only 23% of hypertensive patients receiving treatment at Puskesmas Kemiri Muka. This study aims to determine the relationship between patient characteristics and medication adherence behavior among hypertensive patients at UPT Puskesmas Kemiri Muka, Depok City, in 2024. This is a quantitative study with an analytical design using a cross-sectional approach. Data collection was conducted in May 2024. The study population consists of all hypertensive patients seeking treatment at Puskesmas Kemiri Muka. A total of 85 patients were selected as samples using purposive sampling. The research instrument was a questionnaire containing a set of questions that respondents had to answer. The data analysis used was univariate and bivariate analysis with the Chi-Square statistical test.  The study results indicate a significant relationship between knowledge and medication adherence (p-value = 0.00). However, employment status and education level were not significantly associated with medication adherence (p-value ≥ 0.05). Based on these findings, it is recommended that the health center provide leaflets or posters related to medication adherence in the patient waiting area, which could help improve patient knowledge and awareness regarding the importance of consistent medication intake.  Keywords: adherence, hypertension, behavior, knowladge, patient characteristics   Abstrak—Kepatuhan sering menjadi masalah pada pasien yang menderita penyakit kronik dengan pengobatan jangka panjang. Diketahui sasaran dari Dinas Kesehatan Kota Depok untuk pasien hipertensi yang melakukan pengobatan belum mencapai 100 %, dimana hanya sebesar (23%) pasien hipertensi yang melakukan pengobatan di Puskesmas Kemiri Muka. Tujuan penelitian ini adalah untuk mengetahui hubungan karakteristik pasien dengan perilaku kepatuhan minum obat pada penderita hipertensi di UPT Puskesmas Kemiri Muka Kota Depok tahun 2024. Penelitian ini merupakan penelitian kuantitatif dengan desain analitik melalui pendekatan Cross Sectional. Pengambilan data dilakukan pada Bulan Mei 2024. Populasi penelitian ini adalah seluruh pasien hipertensi yang berobat di Puskesmas Kemirimuka. Jumlah sampel yang di ambil sebanyak 85 pasien dengan teknik purposive sampling. Instrumen yang digunakan dalam penelitian ini berupa kuesioner yang berisi sejumlah pertanyaan yang harus dijawab oleh responden. Analisis data yang digunakan ialah univariat dan bivariate dengan uji statistic Chi Square. Hasil pada penelitian ini menunjukkan terdapat hubungan antara pengetahuan dengan kepatuhan minum obat (pvalue = 0,00). Sedangkan variabel status pekerjaan dan tingkat pendidikan tidak berhubungan dengan kepatuhan minum obat (pvalue ≥ 0,05). Bedasarkan hasil penelitian, maka saran yang diberikan yaitu pihak puskesmas dapat menyediakan leaflet atau poster yang berkenaan dengan kepatuhan minum obat di ruang tunggu pasien, sehingga dapat memberikan pengetahuan pasien yang membacanya. Kata kunci: kepatuhan, hipertensi, perilaku , pengetahuan, karakteristik pasie

Konsep Aksis Jantung dan Saluran Cerna: Hubungan Gangguan Keseimbangan Mikrobiota Saluran Cerna dan Gagal Jantung

Diperkirakan sekitar 64,3 juta pasien di dunia mengalami penyakit gagal jantung. Di negara berkembang, diperkirakan prevalensi orang yang diketahui menderita gagal jantung sebesar 1-2% dari populasi orang dewasa. Sampai saat ini sudah banyak penelitian yang membahas tentang tatalaksana gagal jantung sejak bertahun-tahun yang lalu. Namun prognosis penderita gagal jantung masih terbilang kurang baik dan Quality of Life (QoL) mereka menurun. Studi studi beberapa dekade terakhir menunjukan bahwa keseimbangan mikrobiota di saluran pencernaan turut serta dalam patogenesis dari aterosklerosis, penyakit jantung koroner, dan gagal jantung. Penulisan ini bertujuan untuk memberikan gambaran hubungan antara gagal jantung dengan keseimbangan mikrobiota saluran cerna serta tatalaksana yang dapat diberikan sebagai alternatif yang dapat memberikan hasil optimal terhadap pasien

ENHANCING CUSTOMERS’ LOYALTY THROUGH SERVICE QUALITY

This study explores how the delivery of desirable services influences the overall performance of a service company in Kediri, particularly focusing on customer satisfaction, loyalty, and business outcomes. In the modern service industry, companies are expected to deliver fast, responsive, and personalized services to retain customers and remain competitive. A service company, a service-oriented enterprise, has been experiencing challenges in meeting these rising expectations. The writer used a descriptive qualitative approach using a case study approach consisting of observation, questionnaires, and interviews with customers, employees, and the business owner. This research investigates service delivery issues and their impact on customer experience and business performance. The findings reveal that the main problems are slow service response, lack of employee training, and low empathy in customer interactions. To address these issues, the company manages a feedback system,  improves standard operating procedures (SOPs), holds regular service training, and implements better staffing strategies. These improvements yield 30% customers increase, 72% customers are satisfied, 18% neutral and 10% dissatisfied

THE INFLUENCE OF EMOTIONAL INTELLIGENCE, ORGANIZATIONAL CITIZENSHIP BEHAVIOR, MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE

Observations of the leadership and various employees at the Pasuruan Regency Education and Culture Office indicate that employee performance remains suboptimal, primarily due to insufficient emotional intelligence, which hampers their ability to manage personal emotions and interact effectively with others. This deficiency adversely affects their thoughts and actions. Additionally, there is a notable lack of Organizational Citizenship Behavior (OCB), characterized by employees' reluctance to assist colleagues with incomplete tasks and limited interaction among peers, which complicates the provision of advice when encountering work-related issues. From the performance assessment survey results indicate that employee initiative and cooperation are considered lacking. This can lead to suboptimal work performance, which will have an impact on the company's sustainability. Therefore, this study was conducted to further discuss this issue. Furthermore, employees exhibit a preference for solitary work and display dissatisfaction when required to engage in teamwork. Moreover, the absence of incentive from both superiors and colleagues results in employees neglecting their respective responsibilities and failing to assist one another. The work atmosphere is detrimental due to loudness and lack of cleanliness, resulting in decreased employee comfort and ultimately diminishing performance.This study's results revealed a substantial simultaneous impact on Employee Performance (Y). Furthermore, there exists a partial significant effect of Emotional Intelligence, organizational citizenship, and work environment variables on employee performance. The motivation variable is recognized as having no meaningful influence