Polish Mobile Phone Market - present situation and direction of changes

The value of the polish mobile phone market (MPM) was rising steadily since its beginning. The year 2009 was the first year when the value of that market fell down by 2,5%. It was caused by the forced regulation introduced by the Office of Electronic Communications, (the polish telecommunication market regulation authority) regarding the Mobile Termination Rates (MTR) decrease. According to the forecasts, the value of the polish MPM will be rising, beside the decrease of value in the year 2009, and the market is characterized by a steadily growing number of users, increasing volume of calls and increasing total calls duration. Already in 2007 the so called nominal penetration of this market exceeded 100%. The second characteristic feature of MPM in Poland is the maintenance of its oligopolistic structure with the clear domination of three companies, which have rich, strategic foreign investors, are holding over 30% of market share of the MPM in Poland, and they are not interested in price competition. The article shows, that beside the oligopolistic MPM and huge entrance barriers, new players are showing up. Those new players can be divided into: - operators building own telecommunication networks, - virtual operator (which don't have its own telecommunication network). --Telecommunication,Polish Mobile Phone Market

Determinants of Customer Loyalty and Recommendations to Others in the Nigerian Telecommunication Industry

Determinant of Customer Loyalty and Recommendations to other in the Nigerian Telecommunication Industry This study presents empirical evidence on the determinants of customers’ loyalty and recommendations to others in the mobile phone market in developing economy. Results of analyses of data obtained from 135 customers of mobile telecommunication companies in Nigeria indicate that customers’ loyalty is a significant predicator of recommendations to others. In addition, while corporate imag

Why don`t you give me a call?

In a mature mobile phone market, dollars still drive consumers&rsquo; decisions, write Gennadi Kazakevitch, Luba Torlina and Sharon Hendricks.<br /

ANALISA MARKET SHARE PENGGUNAAN HANDPHONE UNTUK MEMPREDIKSI PENGUASAAN PASAR DAN MENENTUKAN STRATEGI PEMASARAN DENGAN METODE MARKOV CHAIN DI WTC SURABAYA

Advances in technology is growing in line with progress of time. Various new technologies are found to help alleviate human labor in various ways, for example in the field of communication this resulted in the emergence of intense competition among similar industries to scramble consumers in the market. Nokia (founded in 1865) is a wireless communications device manufacturer for famous throughout the world. Prior to cultivate the business of communication. Research from Strategy Analytics (News Business, London) at the time of the 2009 acquisition of the Nokia mobile phone market share of 36.8% and in 2010 the acquisition of Nokia mobile phone market share of 34.2% shows that the acquisition of Nokia's market fell by 2.6% . By using the method of Markov Chain with the hope it can be seen the percentage of nokia mobile phone market, so it can determine the planning of marketing strategies that must be played for Nokia mobile phones can grab market share in accordance with their intended target. Percentage market share of the initial period of September 2011 for Nokia mobile phones by 37%; for Samsung mobile phones by 25%; for the Sony Erricsson mobile phones and 31% for LG mobile phone by 7%, while the market share predictions at steady state (Equilibirium) at 22 coming months for Nokia by 12%; for Samsung 67%; for the Sony Erricsson mobile phones by 19% and for LG mobile phones at 2%

Consumer Perception and Attitude on Mobile Phone Market in Tanzania

Over the past era expansions in telecommunication technology have created opportunities for new and interactive electronic marketing channels, such as the mobile phone. In particular, the omnipresent and personal nature of this device suggests strong potential for its use as an advertising and direct marketing platform. Despite of several concerns surround the use of this device for marketing purposes, and as such, consumer acceptance of mobile phones as an electronic marketing medium remains relatively low. This study explores Tanzania consumers’ perceptions of mobile phone marketing, defined here as an electronic marketing innovation. From the theory of Innovation attribute of Rogers (1995), this research study makes an important contribution of   understanding how consumer perceptions of the attributes related with this innovation affect their acceptance of mobile phone marketing operations. In the research, three attributes were tested: relative advantage, compatibility and complexity. Statistical analysis using a multiple hierarchical regression model discovered that consumers’ perceptions of compatibility and relative advantage were considerably associated with their perceptions of mobile phone marketing. The identification of compatibility as the key driver of acceptance supports previous research which identified control, delivery of message, permission and privacy, as vital drivers of mobile phone marketing acceptance. However, consumers’ perceptions of the complexity related with mobile phones had a positive rather than negative relationship with their acceptance of this marketing strategy

Changes in consumers' behavior when a vertically integrated service is separated —The case of Japanese mobile phone services—

In this paper, I empirically examine the consumer behavior change in the case that the current vertically integrated Japanese mobile phone market was separated by employing the stated preference survey. As a hypothetical vertically separated situation, I assumed the introduction of contents compatibility and handsets compatibility among different mobile phone carriers. My analysis also assumed the introduction of mail address portability. My estimation results yield the following implications: (1) handset compatibility, contents compatibility, and mail address portability reduces consumer's switching costs, and (2) current contents incompatibility is offsetting the network quality difference among carriers.Telecom market, Mobile Phone, Switching costs, Vertically Integrated market, Compatibility, Conjoint analysis, Discrete choice model, Mixed logit model

Joint Dominance and Tacit Collusion - An Analysis of the Irish Vodafone/O2 Case and the Implications for Competition and Regulatory Policy

The paper takes as its starting point the Irish telecom regulator ComReg’s finding of joint dominance by two firms in the mobile phone market in Ireland. The paper argues that the regulator’s decision was inconsistent with the facts in the case. However, it argues that the case raises wider questions about the whole concept of joint dominance as it has evolved under EU competition law which in our view is confused. We regard the approach of the ECJ in trying to use a single approach to joint dominance in merger analysis and in competition analysis as unjustified, misguided and at odds with economic analysis.

THE ROLE OF THE CONSUMER'S PERSONALITY IN CREATING THE BRAND'S PERSONALITY

In modern business conditions, people are constantly engaged in building their identity, so the symbolic characteristics of products are often the primary reasons for their purchase. Brand personality is generally understood as a characteristic of a brand. Accordingly, just like people, all brands have a certain degree of personality. In some cases they are very emotional and lively, in other cases they are underestimated or barely noticeable. Since the brand personality is an intangible category, marketing experts strive to understand the needs of consumers and how the brand personality affects their preferences and loyalty. Starting from the existing theoretical views, the aim of the author is to investigate the relationship between the personality of the consumer and the personality of the brand in the mobile phone market in the Republic of Serbia. The intention is to look at the relationship between personality characteristics and individual dimensions of the brand personality based on the obtained empirical data, based on which the connection between these variables will be identified, and then guidelines for further business in the mobile phone market

AN ANALYSIS OF CONSUMER BEHAVIOR IN MOBILE PHONE MARKET IN SINDH

This study besides studying brand selection by the young consumers of Sindh will also help to understand the overall purchase behavior of this segment of consumers. The results of this study will provide insight and information for administrators, practitioners, and researchers about the behavior of consumers towards various mobile brands and services particularly in Sindh. The population of the study is students of various universities in Sindh. Descriptive statistics is applied to analyze the characteristics of the respondents. For the testing of hypotheses, exploratory factor analysis with varimax rotation is applied. The results of the current study supports majority of the hypotheses. The results concluded that a large number of respondents prefer the purchase the mobile phone handset with value added facilities like camera, large screen, familiar brand and low price. The respondents also focused those service provider companies that offer the services such as SIM at low rate, free minutes, low call rates and call clarit