Customer relationship management

After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them. Marketing programs include now aspects regarding customer orientation, relationship management, loyalty and quality. In this paper, we will follow the main aspects, characteristics, dimensions and processes of Customer Relationship Management, and we will analyze the challenges that the local companies will have to face. Examples from the financial service sector will round the actual situation of the implementation of the CRM rules and principles in Romania.marketing information system, customer relationship management, business asset, customer acquisition, customer retention

CUSTOMER RELATIONSHIP MANAGEMENT

In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to attract the proper clients for their company products. These goals may be achieved by implementing a strategy called “Customer Relationship Management”, which aims to identify the potential customers, observing their needs, attract them through a special offer and obtaining their enthusiasm. A key element of a CRM strategy is communication using as many possible ways with current and potential customers, in order to attract them and to become loyal.customer attraction, loyalty, CRM, strategy

Model Customer Relationship Management (CRM) Di Institusi Pendidikan

Tingginya tingkat persaingan antar institusi pendidikan mengakibatkan setiap institusi harus dapat mengelolainstitusinya secara profesional, seperti layaknya sebuah Perusahaan. Teknologi informasi dan komunikasimenjadi bagian penting bagi proses pengelolaan tersebut. Salah satu keunggulan tersebut berupa peningkatanlayanan dengan konsep Manajemen Hubungan Pelanggan atau Customer Relationship Management (CRM).“Pelanggan institusi pendidikan” dalam CRM ini adalah pemakai produk institusi pendidikan (dunia USAha),pemakai hasil riset yang dilakukan oleh dunia pendidikan (dunia USAha), mahasiswa, peminat/calon mahasiswa,dan alumni yang memerlukan jasa layanan karir. Sedangkan informasi yang dibutuhkan oleh pelangganmenyangkut informasi mahasiswa, peminat/calon mahasiswa, riset, lulusan/alumni dan informasi industri.Model ini menggambarkan proses akses interaksi “pelanggan” dengan institusi pendidikan dalam mengaksesCRM melalui website dan mobilephone. Model ini dapat memberikan gambaran aplikasi CRM untuk sebuahinstitusi pendidikan yang dapat menghasilkan database pelanggan yang kuat (termasuk kelengkapan profilpelanggan), memberikan analisis layanan dari setiap pelanggan, serta memberikan Interaksi dengan pelangganyang lebih targeted dan customized

Customer Relationship Management (CRM) Based on Web to Improve the Performance of the Company

Customer relationship management (CRM) is one of the model that can be used to maintain the relationship between customer and company. CRM is really helpful for the company to increase the customer interest toward the company, improve the economic condition, and improve the product promotion through the use of intimate customer knowledge. But, most of the company still can't utilize CRM well, one of the problems is to increase the company performance. In this Journal will talk about the utility of CRM based on web  to increase the company performance, the method that used in this journal is waterfall method which includes, analysis and systems engineering, requirements analysis, design, coding, programming, implementation and maintenance, and also literature review. With the e-CRM application is expected to provide benefits of the company, helps companies to know the wishes of customers, and can monitor the performance of employees, so the company is able to improve the performance of the company

Analytical Customer Relationship Management Untuk Restoran

Bisnis restoran merupakan suatu bisnis yang cukup kompetitif. Dewasa ini, persaingan dalam bisnis ini bukan hanya berdasarkan rasa dan tampilan dari produk (makanan atau minuman) yang ditawarkan, tetapi juga berdasarkan keunikan konsep yang membangun keunggulan tersendiri dari restoran tersebut di mata konsumen. Dengan keunggulan tersebut, restoran berharap untuk dapat menarik konsumen untuk menjadi pelanggan. Untuk mencapai tujuan ini, salah satu pendekatan yang sering digunakan adalah Customer Relationship Management (CRM).Tantangan yang muncul adalah bagaimana menyusun suatu CRM yang dapat membantu restoran untuk menganalisa proses bisnisnya, termasuk menganalisa bagaimana perilaku pelanggan. Dengan hasil analisa yang mendalam, pramusaji dan kasir dari restoran dapat mempunyai peluang yang lebih besar dalam menciptakan hubungan emosional yang positifdengan pelangan. Analisa seperti ini tidak dihasilkan oleh operational CRM yang sudah umum diimplementasikan dalam bisnis restoran. Pertanyaan yang muncul adalah bagaimana membangun suatu analytical CRM yang mampu menjawab kebutuhan para pelaku di bisnis restoran.Penelitian ini bersifat eksploratif dengan menggunakan kombinasi data kualitatif dan kuantitatif. Studi kasus terhadap tiga restoran menjadi dasar dari penelitian ini. Dengan menggunakan kombinasi pendekatan wawancara, studi dokumen, observasi, dan kuesioner, formula CRM yang sesuai dengan karakteristik restoran dan konsumen di Indonesia diharapkan dapat dihasilkan. Penelitian ini mengusulkan konsep analytical CRM untuk diterapkan di ketiga restoran tersebut. Adapun tujuan penerapan analytical CRM adalah agar pebisnis dapat mendapatkan hasil yang lebih optimal dalam menerapkan CRM

Customer Relationship Management : A Databased Approach

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today\u27s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical finding

Customer Relationship Management Sebagai Strategi Membangun Loyalitas

Customer relationship management concept derived from an expanded concept of relationship marketing. Customer relationship management will be successful with the help of information technology and information systems. Customer relationship management now been able to shift the concept of marketing mix (4Ps) . Custoemr relationship management applications have a lot done by companies to build loyalty. In building loyalty can be done by forming a community so that the seller-customer communication can take place continuously will not be interrupted. Thus would profits earned by companies through customer relationship management. Loyalty can be formed through the benefits provided by the company that is financially beneficial, the benefits of social and structural ties. Keyword : Costumer relationship management, loyalit