Market entry using country-of-origin intelligence in an emerging market.

Purpose – The purpose of this research is to explore country of origin (COO) effects among Pakistani elite consumers and to use that knowledge as an intelligence base for SMEs considering entry into Pakistan. Design/methodology/approach – The literature concerning COO effects is presented and a principle component analysis is conducted with an elite Pakistani sample using a COO Likert type style scale that was previously used by Lascu and Babb in Uzbekistan and Poland. Findings – Four components were identified that correspond with consumers perceptions of produce attributes. The elite segment of Pakistan perceives COO image, product quality and luxurious image of product and price as distinct attributes when making a purchasing decision. This study provides a basis for SMEs to gather further detailed intelligence with regards to consumer perceptions of products and potential demand in Pakistan. Research limitations/implications – It is difficult to predict which other foreign market these results will be applicable to because of different market structures, buying power, cultures and attitudes toward the product and lifestyle. Practical implications – The paper indicates a strategy that SMEs could adopt to enter the emerging market of Pakistan. Targeting the niche market of elite consumers who have strong buying power could prime the economy for future growth. Both SMEs within and outside Pakistan could take up strategies that use appropriate COO image, provided that appropriate marketing research is undertaken which produces intelligence both regarding COO image of the SMEs products and perceptions of those products' attributes in the target market. Originality/value – The study explores components within a COO Likert type questionnaire with reference to an elite managerial and professional consumer group in the under researched market of Pakistan. It is argued that SMEs can use the knowledge gained as a basis for entry to new country markets

Pengaruh Country of Origin, Perceived Quality Dan Consumer Perception Terhadap Purchasing Intention Melalui Brand Image Sepeda Motor Honda Jenis Matic Di Kecamatan Bantul

This study was conducted to determine the effect of country of origin, perceived quality and consumer perception towards purchasing intention through brand image Honda motorcycle matic kind in the district of Bantul. This research was conducted in the district of Bantul, sample taken 125 respondents with accidental purposive sampling method. The data collection is done by distributing questionnaires using a 5-point Likert scale to measure 23 indicators. The results of this study showed for the first regression model variables country of origin does not affect the brand image, perceived quality and significant positive effect on the brand image and consumer perception does not affect the brand image. As for the two regression model country of origin affect positively and significantly related to purchasing intention, perceived quality and significant negative effect on the purchasing intention, consumer perception positive and significant effect on the purchasing intention, and brand image positive and significant impact on the purchasing intention.Untuk the first determination coefficient regression model was able to explain 38.9% of the brand image, the second regression model was able to explain 46.3% of the purchasing intention. Country of origin can not pass through the intervening variables affecting the brand image in purchasing intention, perceived quality can be through the intervening variables affecting the brand image in purchasing intention, and consumer perception can not be through the intervening variables affecting the brand image in purchasing intention

Pengaruh Country of Origin Terhadap Citra Merek Dan Dampaknya Bagi Keputusan Pembelian (Studi Pada Konsumen Uniqlo Di Jakarta)

This_research_aim to identify and explain enfluence of country of origin on brand image, influence of country of origin on purchase decision, influence of brand image on purchase decision. The type of this research is explanatory research with quantitative approach. The sample used in this research was 113 respondents chosen with purposive sampling and questionnaire used as a method to collected the data. The result in this research shows that country of origin significantly influence brand image, country of origin significantly influence purchase decision, and brand image significantly influence purchase decision. Based on the result of this research, Uniqlo should promote Japan as the country of origin to endorse brand image for encouraging costumers purchase decisions

Pengaruh Country of Origin Terhadap Persepsi Kualitas Dan Dampaknya Pada Minat Pembelian (Studi Pada Calon Konsumen Yang Berminat Membeli Mobil Toyota Avanza Di Jakarta)

This research aims to (1) identify and explain the influence of ­country of origin on perceived .quality of prospective consumers of Toyota Avanza (2) identify and explain the influence of. .country of origin on buying interest of prospective customers Toyota Avanza and (3) identify .and explain influence perceptions of quality and buying interest to prospective customers of .Toyota Avanza. The type lof this research is an explanatory research with quantitative approach. The results of this research show'. That the country of origin significantly affect on the perception of quality. Country of origin has .significant effect directly on buying interest and also indirectly by the variable quality perception as an intermediary variable to buying interest and the perception of quality significantly influences..the buying interest.

TRACEABILITY AND COUNTRY OF ORIGIN LABELLING

Country of origin labelling (COOL) on food products is controversial. There is disagreement over whether consumers value information on country of origin intrinsically or as a quality or a safety signal. The debate becomes more heated when country of origin labelling is mandated by regulation, with fears that the regulation is driven by producer rather than consumer interests. Country of origin labelling has implications for traceability systems in agrifood supply chains. The ability to provide consumers with information on the country of origin requires a basic level of traceability, although does not necessarily imply full traceability throughout the supply chain to the farm. This paper examines the role of traceability and identity preservation systems in marketing agrifood products, focusing on the underlying economic functions of traceability systems. Voluntary versus mandatory labelling of country of origin and/or traceability becomes a question of determining if consumers value this information and whether a market failure exists in providing this information. The table implications of mandatory country of origin labelling are explored within this context.Food Consumption/Nutrition/Food Safety,

Pengaruh Country Of Origin terhadap Perceived Quality dan Minat Beli Konsumen (Studi pada Calon Konsumen yang Berminat Membeli Kamera Mirrorless Fujifilm X-series di Kota Malang)

This research aims to identify and explain the influence of country of origin on perceived quality of prospective consumers mirrorless camera Fujifilm X-Series, identify and explain the influence of country of origin on buying interest of prospective consumers mirrorless camera Fujifilm X-Series, identify and explain influence perceived quality and buying interest of prospective consumers mirrorless camera Fujifilm X-Series. The type of this research is explanatory research with quantitative approach. The variables in this research are country of origin, perceived quality, and buying interest. The population in this research are a prospective consumers who interest to buy mirrorless camera Fujifilm X-Series in Malang City. The sample used in this research were 113 respondents drawn using purposive sampling and questionnaires were used as a method of data collection. Analysis of the data used in this research is descriptive and path analysis. Kеy Word: Country of Origin, Perceived Quality, and Buying Interest АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk mеngеtаhui dаn mеnjеlаskаn pеngаruh country of origin tеrhаdаp pеrcеivеd quаlity pаdа cаlon konsumеn kаmеrа mirrorlеss Fujifilm X-Sеriеs, mеngеtаhui dаn mеnjеlаskаn pеngаruh country of origin tеrhаdаp minаt bеli pаdа cаlon konsumеn kаmеrа mirrorlеss Fujifilm X-Sеriеs, mеngеtаhui dаn mеnjеlаskаn pеngаruh pеrcеivеd quаlity dаn minаt bеli pаdа cаlon konsumеn kаmеrа mirrorlеss Fujifilm X-Sеriеs. Jеnis pеnеlitiаn ini аdаlаh pеnеlitiаn еksplаnаtori (еxplаnаtory rеsеаrch) dеngаn pеndеkаtаn kuаntitаtif. Vаriаbеl dаlаm pеnеlitiаn ini mеliputi country of origin, pеrcеivеd quаlity, dаn minаt bеli konsumеn. Populаsi dаlаm pеnеlitiаn ini аdаlаh cаlon konsumеn yаng bеrminаt mеmbеli kаmеrа mirrorlеss Fujifilm X-Sеriеs di Kotа Mаlаng. Sаmpеl yаng digunаkаn pаdа pеnеlitiаn ini sеbаnyаk 113 orаng rеspondеn yаng diаmbil mеnggunаkаn tеknik purposivе sаmpling dаn kuisionеr yаng digunаkаn sеbаgаi mеtodе pеngumpulаn dаtа. Аnаlisis dаtа yаng digunаkаn dаlаm pеnеlitiаn ini аdаlаh аnаlisis dеskriptif dаn аnаlisis jаlur (pаth аnаlysis). Kаtа Kunci: Country of Origin, Pеrcеivеd Quаlity, dаn Minаt Bеli Konsumе

Pengaruh Country Of Origin dan Brand Image terhadap Minat Beli pada Produk Smartphone Samsung (Studi pada PT Samsung Electronic Indonesia Cabang Pekanbaru)

This study aims to determine the effect of Country Of Origin and Brand Image on Interest Buy on Samsung Smartphone Products (Study At PT Samsung Elektronic Indonesia Branch Pekanbaru). Country Of Origin is a person's view of a product from the country of origin of the product concerned. Brand Image is one important part in the company because the attitude and actions of consumers against a company brand is determined by the brand image of the company. Country of origin and brand image can have an impact on buying interest. With the influence of country of origin and brand image of buying interest then the product from the country of origin and have a brand image so that consumer buying interest appears. This research was conducted at PT Samsung Elektronic Indonesia Pekanbaru Branch. This study took the number of respondents ie 100 people.Data obtained through questionnaires. The data from the questionnaire is further processed using statistical analysis that is simple linear analysis, multiple linear analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test.The results showed that the test results of the first t test hypothesis that is country of origin to buy interest is tcount (19.249)> ttabel (1,984) means country of origin significant effect on buying interest. Both brand image of buying interest is titung (9,982)> ttable (1,984) meaning there is significant influence between brand image to consumer buying interest. F test results of country of origin and brand image of buying interest are F arithmetic (203,142)> F table (3.090). This means that the country of origin and brand image simultaneously significantly influence consumer buying interest