Pengaruh Country of Origin Terhadap Persepsi Kualitas Dan Dampaknya Pada Minat Pembelian (Studi Pada Calon Konsumen Yang Berminat Membeli Mobil Toyota Avanza Di Jakarta)

Abstract

This research aims to (1) identify and explain the influence of ­country of origin on perceived .quality of prospective consumers of Toyota Avanza (2) identify and explain the influence of. .country of origin on buying interest of prospective customers Toyota Avanza and (3) identify .and explain influence perceptions of quality and buying interest to prospective customers of .Toyota Avanza. The type lof this research is an explanatory research with quantitative approach. The results of this research show'. That the country of origin significantly affect on the perception of quality. Country of origin has .significant effect directly on buying interest and also indirectly by the variable quality perception as an intermediary variable to buying interest and the perception of quality significantly influences..the buying interest.