The Competitive Dynamics of Entrepreneurial Market Entry

Research on general market entry usually focuses on large enterprises, often, however, small entrants can alter the competitive dynamic of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. This ideas presented offer a more nuanced perpective on how, when, where and with whar consequence small, single-product firms enter market that are dominated by large, multiproduct and multimarket incumbents. Sholars and student in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating

Competitive dynamics of lexical innovations in multi-layer networks

We study the introduction of lexical innovations into a community of language users. Lexical innovations, i.e., new terms added to people's vocabulary, play an important role in the process of language evolution. Nowadays, information is spread through a variety of networks, including, among others, online and offline social networks and the World Wide Web. The entire system, comprising networks of different nature, can be represented as a multi-layer network. In this context, lexical innovations diffusion occurs in a peculiar fashion. In particular, a lexical innovation can undergo three different processes: its original meaning is accepted; its meaning can be changed or misunderstood (e.g., when not properly explained), hence more than one meaning can emerge in the population; lastly, in the case of a loan word, it can be translated into the population language (i.e., defining a new lexical innovation or using a synonym) or into a dialect spoken by part of the population. Therefore, lexical innovations cannot be considered simply as information. We develop a model for analyzing this scenario using a multi-layer network comprising a social network and a media network. The latter represents the set of all information systems of a society, e.g., television, the World Wide Web and radio. Furthermore, we identify temporal directed edges between the nodes of these two networks. In particular, at each time step, nodes of the media network can be connected to randomly chosen nodes of the social network and vice versa. In so doing, information spreads through the whole system and people can share a lexical innovation with their neighbors or, in the event they work as reporters, by using media nodes. Lastly, we use the concept of "linguistic sign" to model lexical innovations, showing its fundamental role in the study of these dynamics. Many numerical simulations have been performed.Comment: 23 pages, 19 figures, 1 tabl

Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals

Competitive dynamics research has focused primarily on interactions between dyads of firms. Drawing on the awareness-motivation-capability framework and strategic group theory we extend this by proposing that firms’ actions are influenced by perceived competitive pressure resulting from actions by several rivals. We predict that firms’ action magnitude is influenced by the total number of rival actions accumulating in the market, and that this effect is moderated by strategic group membership. We test this using data on the German mobile telephony market and find them supported: the magnitude of firm’s actions is influenced by a buildup of actions by multiple rivals, and firms react more strongly to strategically similar rivals

Resilience Capacity and Strategic Agility: Prerequisites for Thriving in a Dynamic Environment

organizational resilience, strategic agility, competitive dynamics

Orchestration of the Marketing Strategy under Competitive Dynamics

Constructing suitable marketing strategy and implementing it effectively is an art and science both like orchestration of a symphony. The discussion in this paper blends this analogy with the science of marketing demonstrating the levels of strategy development in a competitive marketplace. The paper presents the marketing-mix in contemporary context and argues that performance of a marketing firm can be maximized, when a firm develops a creative marketing strategy and achieves marketing strategy implementation effectiveness. The discussion in the paper reveals that marketing managers of different levels simultaneously operate within the firm and perceive the need for strategy development with varied preferences. A consequence of this is development of robust strategies and their effective implementation which, in turn, leads to increased market performance. Thus, it is important for researchers to investigate various strategy integration perspectives and this paper provides guidance by reviewing the existing literature.Marketing strategy, strategy integration, marketing-mix, customer value,strategy implementation, market competition, risk factors, brand building, customer centric strategy, routes to market

Universality in survivor distributions: Characterising the winners of competitive dynamics

We investigate the survivor distributions of a spatially extended model of competitive dynamics in different geometries. The model consists of a deterministic dynamical system of individual agents at specified nodes, which might or might not survive the predatory dynamics: all stochasticity is brought in by the initial state. Every such initial state leads to a unique and extended pattern of survivors and non-survivors, which is known as an attractor of the dynamics. We show that the number of such attractors grows exponentially with system size, so that their exact characterisation is limited to only very small systems. Given this, we construct an analytical approach based on inhomogeneous mean-field theory to calculate survival probabilities for arbitrary networks. This powerful (albeit approximate) approach shows how universality arises in survivor distributions via a key concept -- the {\it dynamical fugacity}. Remarkably, in the large-mass limit, the survival probability of a node becomes independent of network geometry, and assumes a simple form which depends only on its mass and degree.Comment: 12 pages, 6 figures, 2 table