COMMENTARY Enhancing consumer empowerment

Purpose of this paper: Much of the literature on consumer empowerment focuses on consumers’ efforts to regain control of their consumption processes from suppliers. Our purpose is to argue that many suppliers achieve success by trying hard to empower consumers. The mechanism by which this takes place consists of researching and providing what consumers want. Consumers feel empowered when they are able to enjoy the consumption process. This is of particular note in shopping, which is not simply obtaining products but also experience and enjoyment. Design/methodology/approach: Research is examined into the links between firms’ efforts to understand what consumers want, atmospheric stimuli, emotions and buying behaviour. Findings: We find that successful firms’ try hard to understand what consumers want and to improve consumer satisfaction and empowerment by providing pleasant marketing environments and apt, relevant information. Research limitations/implications: The approach is based on prior literature. We examine marketing to consumers in company locations, e.g. stores, malls, restaurants and banks to examine specific evidence of the effects of atmospheric stimuli such as aroma, music and video screen media. Practical implications: We contend that firms can and do become successful in a competitive arena by providing pleasant environments and information that people want. What is original/value of paper?: We show how consumer empowerment is an important concept. This paper contributes since there is a dearth of writings specifically about consumer empowerment in the marketing literature. Far from the popular view of consumers being manipulated by firms, successful firms try hard to and succeed in empowering consumers in their marketing activities

Searching a biomedical bibliographic database from the Ukraine: the Panteleimon database

The Panteleimon database is available via the Internet and is a public access, database, capable of being searched in English, Russian and Ukrainian, covering medical, pharmaceutical, and chemical publications, published in he Ukraine and Russia from 1998. Describes the formulation of a search strategy for the Panteleimon database, for the identification of citations to randomized controlled trials (RCTs), and the comparison of the search results with records included in the Cochrane Library's Cochrane Central Register of Controlled Trials (CENTRAL) database, to evaluate how comprehensive the coverage of the CENTRAL database is for the literature of the Ukraine. The results indicated that Panteleimon is an easily accessible bibliographic database offering easy access to the Ukrainian biomedical literature. The English language retrieval functions picked up most of the reports of RCTs/CCTs (91 per cent precision but the lower recall of 55 per cent indicates the need to search using Russian and Ukrainian terms for completeness. The overall precision of 26 per cent compares favourably with a search for RCTs in EMBASE, carried out by the UK Cochrane Centre, where 70,000 reports of RCTs were identified from 300,000 records down-loaded (precision 23 per cent). (Quotes from original text

Do elliptical galaxies have thick disks?

The authors discuss new evidence which supports the existence of thick disks in elliptical/SO galaxies. Numerical simulations of weak interactions with thick disk systems produce shell structures very similar in appearance to those observed in many shell galaxies. The authors think this model presents a more plausible explanation for the formation of shell structures in elliptical/SO galaxies than does the merger model and, if correct, supports the existence of thick disks in elliptical/SO galaxies

Structural, vibrational and thermal properties of densified silicates : insights from Molecular Dynamics

Structural, vibrational and thermal properties of densified sodium silicate (NS2) are investigated with classical molecular dynamics simulations of the glass and the liquid state. A systematic investigation of the glass structure with respect to density was performed. We observe a repolymerization of the network manifested by a transition from a tetrahedral to an octahedral silicon environment, the decrease of the amount of non-bridging oxygen atoms and the appearance of three-fold coordinated oxygen atoms (triclusters). Anomalous changes in the medium range order are observed, the first sharp diffraction peak showing a minimum of its full-width at half maximum according to density. The previously reported vibrational trends in densified glasses are observed, such as the shift of the Boson peak intensity to higher frequencies and the decrease of its intensity. Finally, we show that the thermal behavior of the liquid can be reproduced by the Birch-Murnaghan equation of states, thus allowing us to compute the isothermal compressibility

On the complexion of pseudoscalar mesons

A strongly momentum-dependent dressed-quark mass function is basic to QCD. It is central to the appearance of a constituent-quark mass-scale and an existential prerequisite for Goldstone modes. Dyson-Schwinger equation (DSEs) studies have long emphasised this importance, and have proved that QCD's Goldstone modes are the only pseudoscalar mesons to possess a nonzero leptonic decay constant in the chiral limit when chiral symmetry is dynamically broken, while the decay constants of their radial excitations vanish. Such features are readily illustrated using a rainbow-ladder truncation of the DSEs. In this connection we find (in GeV): f_{eta_c(1S)}= 0.233, m_{eta_c(2S)}=3.42; and support for interpreting eta(1295), eta(1470) as the first radial excitations of eta(548), eta'(958), respectively, and K(1460) as the first radial excitation of the kaon. Moreover, such radial excitations have electromagnetic diameters greater than 2fm. This exceeds the spatial length of lattices used typically in contemporary lattice-QCD.Comment: 7 pages, 2 figures. Contribution to the proceedings of the "10th International Symposium on Meson-Nucleon Physics and the Structure of the Nucleon (MENU04)," IHEP, Beijing, China, 30/Aug.-4/Sept./0

Convergence of the restricted Nelder-Mead algorithm in two dimensions

The Nelder-Mead algorithm, a longstanding direct search method for unconstrained optimization published in 1965, is designed to minimize a scalar-valued function f of n real variables using only function values, without any derivative information. Each Nelder-Mead iteration is associated with a nondegenerate simplex defined by n+1 vertices and their function values; a typical iteration produces a new simplex by replacing the worst vertex by a new point. Despite the method's widespread use, theoretical results have been limited: for strictly convex objective functions of one variable with bounded level sets, the algorithm always converges to the minimizer; for such functions of two variables, the diameter of the simplex converges to zero, but examples constructed by McKinnon show that the algorithm may converge to a nonminimizing point. This paper considers the restricted Nelder-Mead algorithm, a variant that does not allow expansion steps. In two dimensions we show that, for any nondegenerate starting simplex and any twice-continuously differentiable function with positive definite Hessian and bounded level sets, the algorithm always converges to the minimizer. The proof is based on treating the method as a discrete dynamical system, and relies on several techniques that are non-standard in convergence proofs for unconstrained optimization.Comment: 27 page

Comparing Line and HR Executives’ Perceptions of HR Effectiveness: Services, Roles, and Contributions

This study compared HR and line executives’ evaluations of the effectiveness of the HR function in terms of its service delivery, roles, and contributions to the firm. Survey responses from 44 HR and 59 line executives from 14 companies indicated that (a) HR executives consistently rated the functions effectiveness higher than did line executives, and (b) the greatest differences were observed on the more important and/or strategic aspects of HR. Implications are discussed