Business plan NGO: digital competences school for underprivileged youth in Colombia

The following business plan presents a NGO that develops digital competence in Colombian underprivileged youth. Its objective is to increase the use of ICT for working and entrepreneur doing both: providing free lessons to youth and delivering digital outsourcing services to companies. To develop a suitable high-quality digital competence model and a sustainable business plan the inputs considered were: 1) The literature review: contains a PEST analysis to adjust the European DIGITCOMP model to the Colombian context, and the analysis of the Sesame Workshop business case as a success reference of an educative NGO. 2) The competitive analysis: evaluates the opportunities and threats of the outsourcing services industry where the NGO acquires financial resources and the weaknesses and strengths of the institution in comparison with others. 3) In-Depth interviews: examines the thoughts, perspectives, and knowledge of the owners of MSMEs regarding digital competence and the use of ICT. The outputs of the analysis are; the adapted version of DIGITCOMP presented in the product section of the marketing policy; the formulation of the development strategy for the NGO; and the policies for its implementation.O plano de negócios apresenta uma ONG que desenvolve a competência digital em jovens carentes da Colômbia. Seu objectivo é aumentar o uso das TIC para trabalhar: com o fornecimento de aulas gratuitas, e prestação de serviços de outsourcing digitais. Para desenvolver um modelo de competências adequado de alta qualidade e um plano de negócios sustentável as entradas consideradas foram: 1) A revisão da literatura: contém uma análise PEST para ajustar o modelo europeu DIGITCOMP ao contexto colombiano e análise o Sesame Workshop como referência o sucesso de uma ONG educativa. 2)A análise da concorrência: avalia as oportunidades e ameaças da indústria de serviços de outsourcing, onde a ONG adquire recursos financeiros e os pontos fracos e fortes da instituição, em comparação com os outros. 3)Entrevistas em profundidade: examina os pensamentos, perspectivas e conhecimento dos proprietários de MPMEs concernentes à competência digital e a utilização das TIC. Os resultados do análise são; a versão adaptada do DIGITCOMP apresentado na seção produto da política de marketing; a formulação da estratégia de desenvolvimento para a ONG; e as políticas para a sua implementação

Cambios del comportamiento femenino de compra en el último siglo debido al empoderamiento de la mujer en Colombia, estudio de mercadeo del estrato cuatro en Bogotá

A través del tiempo la posición de la mujer en la sociedad y la economía ha ido cambiando hacia una situación más inclusiva e igualitaria, ya que, tan solo hace cien años la mujer era subestimada y se creía que para lo único que servía era para las tareas del hogar y cuidar de los hijos, no tenía derecho al voto, no era considerada ciudadana, no habían empleos formales para ella y dependía económicamente del hombre de la casa, por ello, no tenía ningún poder para tomar decisiones de compra en el hogar.Over time the position of women in society and the economy has been shifting towards a more inclusive and egalitarian situation. A hundred years ago, women were underestimated and it was believed that the only thing they served was for housework and caring for children. They were not entitled to vote, were not considered citizens, had no formal jobs, and were economically dependent on men. Therefore, they had no power to make purchasing decisions in the home. At present, things are different. These factors of gender inequality no longer exist because of the political, social and economic changes that have been occurring in Colombia. Today females represent 51% of the population, and contrary to a century ago, now own 91% of the buying power.Administrador (a) de EmpresasPregrad