Making SENS: exploring the antecedents and impact of store environmental stewardship climate

Retailers increasingly recognize that environmental responsibility is a strategic imperative. However, little research has investigated or identified the factors that facilitate the successful implementation of environmentally responsible strategies across a network of customer-facing sales units (stores). We propose that a store manager’s ability to lead by example facilitates this process by fostering a supportive climate for store environmental stewardship (SENS-climate). By examining the influence of store managers’ actions on sales associates’ perceptions of the SENS-climate, as well as the subsequent impact on their performance—measured by margins, as well as sales of green and regular products—this study demonstrates that store managers can foster a SENS-climate by articulating their prioritization of environmental responsibility in their operational decisions. These positive effects are sustained by relational factors, such as the moderating effect of the store manager–sales associate dyadic tenure. In contrast, when store managers display high variability in their environmental orientation, it hinders the development of SENS-climate perceptions among sales associates. If sales associates perceive an enabling SENS-climate, they achieve higher margins and more green but fewer regular sales

Greening production and consumption: the case of the appliance and dairy industries in Thailand

Abstract Natapol Thongplew Thesis title: Greening production and consumption: The case of the appliance and dairy industries in Thailand This research looked into the greening of the appliance and dairy industries in globalizing Thailand from a product chain perspective. It studied roles and strategies of appliance and dairy companies in greening consumption with an explicit involvement of consumers. This research finds that appliance and dairy have increasingly attempted to engage Thai consumers in buying and using more sustainable products. To do so, companies employ different consumer-oriented strategies, including providing environmental information; however, they do not yet have a full-fledged consumer-oriented strategy to activate and engage (silent green) consumers. The study summarizes that appliance and dairy companies in Thailand can advance their consumer-oriented strategies for better engaging Thai consumers (with green products and green markets) by acknowledging the role of consumers as citizens, recognizing emerging sustainable practices and lifestyles of citizens, and organizing consumer groups

Greening consumption at the retail outlet: the case of the Thai appliance industry

Over the decades, the Thai appliance industry has developed into a strong and export-oriented industry with rigorous strategies to improve the environmental performance of products and production. Leading producers have recently begun to develop greening strategies targeting the consumption behavior of consumers, materialized through the provision of green appliances, environmental information, and sustainable images and storylines. However, communication regarding green provision in the retail setting has been found to be passive and to not correspond with the orientation of Thai consumers. Consequently, it has been found to be difficult to empower and activate citizen-consumers to buy more sustainable appliances. For this situation to change, green communication strategies of providers must become more proactive by adopting environmental labels to discern green appliances from general appliances and by improving the environmental content of communications in a way that (re)establishes stagnant or even absent consumer trust in green providers

Greening consumption at the retail outlet: the case of the Thai appliance industry

Over the decades, the Thai appliance industry has developed into a strong and export-oriented industry with rigorous strategies to improve the environmental performance of products and production. Leading producers have recently begun to develop greening strategies targeting the consumption behavior of consumers, materialized through the provision of green appliances, environmental information, and sustainable images and storylines. However, communication regarding green provision in the retail setting has been found to be passive and to not correspond with the orientation of Thai consumers. Consequently, it has been found to be difficult to empower and activate citizen-consumers to buy more sustainable appliances. For this situation to change, green communication strategies of providers must become more proactive by adopting environmental labels to discern green appliances from general appliances and by improving the environmental content of communications in a way that (re)establishes stagnant or even absent consumer trust in green providers

Development Trajectories, Emission Profile, and Policy Actions: Thailand

In Thailand climate change has been integrated into the formulation of several national plans and policies. Even though Thailand is not obligated to reduce greenhouse gas emissions, it voluntarily takes numerous actions to mitigate emissions. Both the public and private sector have been actively involved in reducing greenhouse gas emissions, with a series of measures and actions implemented in each sector. The development of renewable energy and the promotion of energy conservation and efficiency are the primary means to mitigate greenhouse gas emissions in Thailand. With the establishment of the Energy Conservation Program in 1995, a viable movement for energy conservation and efficiency and renewable energy had begun. Over the years, progress in renewable energy and energy efficiency has been made. Recently, the 15-Year Renewable Energy Development Plan and the 20-Year Energy Conservation Plan comprised several innovative measures and incentive mechanisms to further advance the development of energy efficiency and renewable energy. Regardless of government policies and measures, the private sector has also taken part in greenhouse gas emissions mitigation by implementing a number of activities to reduce carbon sources (e.g., improved production processes and resource efficiency) and to create carbon sinks (e.g., reforestation and mangrove plantations). Thailand has made significant progresses toward green and low-carbon development; however, there is a need to further address the issue. The country has to focus on the implementation of no-regret policies to ensure the decoupling of economic growth, while starting to look further at implementing least-cost policies. There should be short-term policies to immediately address a rapid increase of greenhouse gas emissions and long-term policies to address fundamental changes towards a green and low-carbon society