The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches

Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm. Building on multidimensional theoretical and empirical models developed in Europe and on social network analysis, the organizational interface between the marketing and sales departments of a multinational high-growth company with operations in Argentina, Uruguay and Paraguay is studied. Both, attitudinal and social network measures of information exchange are used to make operational the nature and quality of the interface and its impact on performance. Results show the existence of a positive relationship of formalization, joint planning, teamwork, trust and information transfer on interface quality, as well as a positive relationship between interface quality and business performance. We conclude that efficient design and organizational management of the exchange network are essential for the successful performance of consumer goods companies that seek to develop distinctive capabilities to adapt to markets that experience vertiginous change

La investigación en visualización y razonamiento espacial. Pasado, presente y futuro

En este trabajo intentaré poner de manifiesto que la visualización sigue siendo un tema de interés para futuras investigaciones en el ámbito de la geometría y el razonamiento espacial. Un breve recorrido por los antecedentes recordará aquellos tópicos que han sido objeto de estudio en este campo y aquellas líneas de investigación que permanecen abiertas. Para terminar expondré los resultados de una investigación reciente que pone de manifiesto las carencias de los futuros maestros en este tema y la importancia de planificar y desarrollar acciones formativas

El sentido de Frege, estado mental de segundo orden: replanteamiento pragmático-cognitivo de algunas cuestiones fregeanas.

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Scalar Implicatures: a Gricean vs. a Relevance Theory Approach

Griceans have always supported the idea that scalar implicaturesare Quantity-based generalized conversational implicatures (GCI). With the purpose of explaining this phenomenon, they derived their own principles inspired in Grice’s Quantity maxims and concluded that whenever a speaker uses a weak linguistic item of a given scale, no matter the context she is in, she will be implying (a) that she is not in a position to be more informative and that therefore (b) a stronger item of the scale will not hold. For instance, if there is a scale such as and the speaker chooses the weaker element some, she will automatically be implying not all. However, Relevance theorists believe that scalar implicatures are context-based. Thus, they claim that theseimplicaturesdo not depend on any Quantity maxim to arise but on a notion of relevance that considersthe context in which sentences are uttered. So although the speaker chooses the linguistic term somefrom the previously mentioned scale,the context should be taken into account to infer that she is implicating not all. Thepresent paper aims to compare both pragmatic theories’approach to the scalar implicature case. Consequently, I will first explain the main features of each theory: how human verbal communication works, how implicatures are generated and how the information contained in such implicaturesis recovered by hearers according to them. Then, I will introduce scalar implicatures and contrast the Gricean and Relevance Theory approaches (based on the previously explained features of each pragmatic tendency) to such phenomenon. To conclude, I will discuss what experimental pragmatics says about each proposal.The results from the application of each theory’s approach to the case of scalar implicatures indicate that Relevance Theory predicts their generation more accurately. In the same way, experimental pragmatics denies that the Griceansystem for generating scalarimplicatures isthe correct and most efficient one and verifies Relevance Theory’s predictions about it as well as its analysis of scalar implicatures

Autorregulación y libertad

Tras Reconocer El Valor, Pero También La Insuficiencia, De Los Estudios Sobreautorregulación (Centrados En La Recompensa Demorada, O En El Sociómetro Osistema Que Reacciona A Indicios De Rechazo Real O Posible), Nos Preguntamoscómo Es Posible La Libertad Humana. Asumiendo Que La Libertad Tendría Que Actuaren Contra De La Motivación Que Más Fuerte Haya Sido Justo En El Momentoanterior, Tenemos Que Ver, Primero, De Dónde Podrá Venir La Motivación Nueva, Y,Segundo, Cómo Esa Motivación Nueva Podrá Alcanzar La Suficiente Fuerza. Nuestrasugerencia Es La De Enfocar La Evocación Del Futuro Y La Captación De Lainterioridad Radicalmente Ajena, Y Más En Particular La Relación Que Esascapacidades Exclusivamente Humanas Guardan Con La Línea De Contenidos Mentalesque Compartimos Con Los Animales.Having Admitted The Value, But Also The Insufficiency, Of Self-Regulationliterature (Focused On The Delay Of Gratification, Or On The Sociometer Orpsychological System Which Detects Signs Of Real Or Potential Rejection), Wewonder How Is Human Freedom Possible. Assuming That Freedom Would Have To Actagainst The Motivation Which Has Been Strongest In The Very Previous Moment, Wewould Have To See, Firstly, Where Would The New Motivation Come From, And,Secondly, How That New Motivation Could Reach Enough Power. Our Suggestion Is Tofocus On Foresight In Mental Time Travel And The Grasping Of Radically Alienself, And More In Particular The Relationship Which Those Exclusively Humanabilities Present In Connection With The Line Of Mental Contents Which We Sharewith Animals

Las dos triangulaciones: hacia el objeto externo y hacia el contraste objetivo/subjetivo

Primer vértice, creencia propia; segundo vértice, creencia ajena contradictoria con la propia; resultado, o sea, tercer vértice, la capacidad de interrogarse por la realidad en sí. Así proponemos reformular la triangulación intersubjetiva y lingüística de Davidson y su realismo humanizado. Y así re formulada la ponemos en relación, tanto de semejanza como de diferencia, con la triangulación inferior (imagen sensorial de un canal, imagen sensorial de otro canal, y como resultado el estímulo distal, o sea, el objeto percibido fuera de la piel y fuera, pues, del campo sensorialmente controlado), y con la consecuente simetría bilateral del cuerpo y del cerebro animal. ¿Qué sugerimos con esa puesta en relación? Sería sólo gracias a la comunicación lingüística y a la reestructuración que ésta impuso a un recurso mucho más primitivo (el de la triangulación conectada con la simetría bilateral cerebral), como el desarrollo pudo desembocar en aquella capacidad intelectual exclusivamente humana

La advertencia de la distinción sentido/referencia y la resolución creativa de problemas

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