B2B buying decision-making and social media: examining the role of emotions and social media in organizational buying decisions

Social media has increased in its usage and opportunities during the past decade and gained significance for B2B companies. The purchasing decision-making process can be shaped by using social media to trigger essential emotions of the buyers. However, the current literature landscape does not embody the same scope as it occurs in the economy. This study aims to understand the emotional states in the B2B buying decision-making process and the correlating impact of social media on buying behavior. A total of 12 in-depth semi-structured interviews were conducted and analyzed. The analysis reveals emotions such as expectation, joy, fear, excitement, interest, hope, and trust as the most commonly encountered ones in theB2B buying decision-making process. Further, it emphasizes the buyers' social media usage behavior and discloses social media as a tool to evoke emotions. The study contributes to an improved understanding of the emotional appeals and social media effect in the organizational purchasing decision. Hence, managerial implications consist, for instance, of an efficient resource allocation in terms of B2B social media campaigns

Shift in business models in pharmaceutical industry

The following paper is devoted to the research about the shift in business models in the pharmaceutical industry. A fast changing business environment caused by a transformation of technology, communications and business itself, has created a new landscape for the pharmaceutical industry. The old business model built around the blockbuster drug development and production is not efficient any more. Pharmaceutical companies are shifting their business models towards defragmentation and risk aversion. The purpose of this paper is to analyze the shift in business models in the pharmaceutical industry through construction and comparison of the old blockbuster and alternative defragmented business models on the basis of the business model concept suggested by Osterwalder (2004).For the purpose of the deeper understanding of the researched issue, several in-depth interviews are held with pharmaceutical companies in Skåne region, Sweden

Der Aufstieg der Madame Le Pen: Die Strategie der Front National im Europawahlkampf 2014

After the latest european election, the Front National (National Front) is now the strongest party in France. With the aid of the hegemony theory, this article analyzes the contextual conditions for the rise of the Front National and the political strategy in the european elections campain. The aim of this article is to answer the question how the party managed to resolve the poor results of the presidential elections 2007 and gain such high approval rates in the latest elections

Arbeitsmarktregulierung unter Beschuss: Die neue europäische Arbeitsmarktpolitik am Beispiel der Reformpolitik Frankreichs unter François Hollande

Durch die Krisenbearbeitung der Europäischen Union hat sich ein europäischer Interventionismus herausgebildet, der die Rahmenbedingungen für eine nationale Arbeitsmarktregulierung einschränkt. Während in der Vergangenheit vor allem jene Länder im wissenschaftlichen Fokus standen, welche die europäischen Hilfsprogramme EFSF und ESM in Anspruch nahmen und dadurch unter der Kontrolle der sogenannten Troika standen, blieb der Einfluss des europäischen Interventionismus auf jene Länder unterbelichtet, welche weit weniger stark von der Krise betroffen waren. Am Beispiel der französischen Arbeitsmarktreformen Loi Macron und Loi El Khomri untersucht der Artikel den Einfluss europäischer Interventionsinstrumente auf die nationale Arbeitsmarktregulierung. Im Fokus dieses Beitrages steht der Einfluss des europäischen Interventionismus auf die französische Arbeitsmarktregulierung, während die innenpolitischen Ausgangsbedingungen für die Durchsetzung der arbeitsmarktregulierenden Reformpakete nur angeschnitten werden können.The European Union's crisis management has resulted in a European interventionism that restrains the EU Member States ability to regulate national labour markets. In the past, most scientific analysis focused on deficit countries under the control of the European Troika. This article uses the examples of the labour market reforms in France, "Loi Macron" and "Loi El Khomri", to examine the influence of European institutions on labour market regulations in a country less affected by the crisis

Nuit Debout: Frankreich gerät in Bewegung!

France is in motion! In spring 2016, a huge movement against the French labor law reform formed and is since then protesting in the streets and squares all over France. The article examines these struggles and asks, why the movement is currently on the rise. It discusses the struggles in relation to the general crisis dynamics and focuses on the protests of trade unions and civil society (Nuit Debout). Furthermore, the labor law reform of the Valls-Government is being illustrated in the context of the recent French labor market policy and its continuities

Exchange--correlation bound states of the triplet soft--sphere fermions by the path integral Monte Carlo simulations

Path integral Monte Carlo simulations in the Wigner approach to quantum mechanics has been applied to calculate momentum and spin--resolved radial distribution functions of the strongly correlated soft--sphere quantum fermions. The obtained spin--resolved radial distribution functions demonstrate arising triplet clusters of fermions, that is the consequence of the interference of exchange and interparticle interactions. The semiclassical analysis in the framework of the Bohr--Sommerfeld quantization condition applied to the potential of the mean force corresponding to the same--spin radial distribution functions allows to detect exchange--correlation bound states in triplet clusters and to estimate corresponding averaged energy levels. The obtained momentum distribution functions demonstrate the narrow sharp separated peaks corresponding to bound states and disturbing the Maxwellian distribution.Comment: arXiv admin note: substantial text overlap with arXiv:2305.0760

Editorial: The EU after the Crisis: Reconfiguration or Disintegration?

Editorial: Die EU nach der Krise: Neuformierung und ZerfallThe EU after the Crisis: Reconfiguration or Disintegration

Средства цифрового определения и стабилизации температурного режима сушильного аппарата печатных машин

У статті представлена організація цифрових програмно-апаратних засобів визначення та стабілізації температурного режиму сушильного апарату друкарських машин, які забезпечують об’єктивність інтегральної оцінки вимірювань в реальному масштабі часу на основі проблемної орієнтації.The article presents the organization of digital software and hardware definitions and stabilizing temperature drying machine of printing machines, which provides an objective assessment of the integrated measurements in real time, based on problem orientation. The flow diagram of the system of the effective digital stabilizing of temperature condition of drying vehicle, which provides objectivity of integral estimation of temperature of drying for its adjusting due to the use of methods of statistical evaluation of parameters in the process of control of temperature condition is developed. Researches rotined that realization of process of objective determination and stabilizing of temperature condition of drying vehicle of printing presses real-time with the use of digital facilities of treatment of information and objective methods of statistical evaluation of temperature parameters allowed to promote exactness and authenticity of processes of stabilizing of temperature condition in printing presses.В статье представлена организация цифровых программно-аппаратных средств определения и стабилизации температурного режима сушильного аппарата печатных машин, которые обеспечивают объективность интегральной оценки измерений в реальном масштабе времени на основе проблемной ориентации

The physics and applications of strongly coupled plasmas levitated in electrodynamic traps

Charged (nano)particles confined in electrodynamic traps can evolve into strongly correlated Coulomb systems, which are the subject of current investigation. Exciting physical phenomena associated to Coulomb systems have been reported such as autowave generation, phase transitions, system self-locking at the ends of the linear Paul trap, self-organization in layers, or pattern formation and scaling. The dynamics of ordered structures consisting of highly nonideal similarly charged nanoparticles, with coupling parameter of the order $\Gamma = 10^8$ is investigated. This approach enables us to study the interaction of nanoparticle structures in presence and in absence of the neutralizing plasma background, as well as to investigate various types of phenomena and physical forces these structures experience. Applications of electrodynamic levitation for mass spectrometry, including containment and study of single aerosols and nanoparticles are reviewed, with an emphasis on state of the art experiments and techniques, as well as future trends. Late experimental data suggest that inelastic scattering can be successfully applied to the detection of biological particles such as pollen, bacteria, aerosols, traces of explosives or synthetic polymers. Brownian dynamics is used to characterize charged particle evolution in time and thus identify regions of stable trapping. An analytical model is used to explain the experimental results. Numerical simulations take into account the stochastic forces of random collisions with neutral particles, the viscosity of the gas medium, the regular forces produced by the a.c. trapping voltage, and the gravitational force. We show that microparticle dynamics is characterized by a stochastic Langevin differential equation. Laser plasma acceleration of charged particles is also discussed