Hubungan Tingkat Pendidikan dan Sikap Ibu Terhadap Pemberian ASI Eksklusif Di Desa Sambi, Kecamatan Sambi, Kabupaten Boyolali

Breast milk is the best food for the infant which contains a lot of important nutrients such as lactose, energy, protein and fat. Due to its high beneficial of exclusive breastfeeding, mothers are recommended to breastfeed their infant for the first 6 months of life, which can be continued to 2 years. Exclusive breastfeeding percentage based on health profile data of Central Java Province in the year 2016 was 42.7%, while in Kabupaten Boyolali was 52.63% and in desa Sambi was 40.2%. The data show that the percentage were far from national target. The cause of failure in exclusive breastfeeding is the low level of education and the not so good attitude of the mother. Based on the survey, it was indicated that a lot of mothers education in desa Sambi were considered to be low (Elementary and Junior High School) To determine the relationship between education level and mother’s attitudes to exclusive breastfeeding in desa Sambi, kecamatan Sambi, kabupaten Boyolali. This is an observationd study with Cross-sectional approach. A to total of 60 respondents were recruited using Simple Random Sampling technique. Data on the level of education, attitude of mothers and exclusive breastfeeding were obtained through questionnaire. Data was analysed with chi square test. Most of the respondents (55%) have basic education level and the rest of them have advance education level. Based on attitude of mothers, a total of 34 respondents (56.7%) are considered to have poor attitude whereas 26 (43.3%) respondents are considered as good. 36 respondents (60%) do not give exclusive breastfeeding and as much as 24 respondents (40%) give exclusive breastfeeding. There is a relationship between mothers education level and exclusive breastfeeding with p-value = 0.000 and there is a relationship between mothers attitude with exclusive breastfeeding with p-value = 0.000. There is a relationship of education level and attitudes of the mother’s to exclusive breastfeeding in desa Sambi, kecamatan Sambi, kabupaten Boyolali

Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Minyak Herba Sinergi HPAI (Herbal Penawar Alwahida Indonesia) Di Kecamatan Bukit Raya Pekanbaru

The purpose of the study was to see the effect of brand image and product quality on purchasing decisions for HPAI synergy herbal oil in Bukit Raya Pekanbaru District. The method used in this research is a questionnaire. The population used in this study were buyers of synergistic herbal oil and 100 samples. The data analysis technique used is the f test and t test, multiple linear analysis and the coefficient of determination test. The types and techniques of data collection used are primary data obtained directly from respondents who use synergistic herbal oil. The results of the study simultaneously brand image and product quality simultaneously affect purchasing decisions

Analisis Strategi Bisnis Restoran Cepat Saji Mcdonald’s Dalam Memasuki Pasar Global

Abstrak Maraknya perkembangan teknologi juga telah mengubah kebiasaan makan berbagai generasi, termasuk makanan cepat saji Indonesia. McDonald's adalah salah satu restoran cepat saji terbesar dan sangat populer di kalangan masyarakat Indonesia. McDonald's memiliki strategi pemasaran yang baik, sehingga produknya dikenal dan diminati oleh banyak masyarakat Indonesia. Strategi berarti bagaimana perusahaan mencapai tujuannya dalam waktu tertentu berdasarkan visi dan misi perusahaan. McDonald's menggunakan strategi penetapan harga, yaitu penetapan harga paket, penetapan harga produksi, dan penetapan harga psikologis. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode pengumpulan data sekunder yaitu penelitian perpustakaan. Informasi yang diterima didasarkan pada majalah dan artikel online yang tersedia. Upaya McDonald's untuk mempertahankan jumlah konsumen terus dilakukan dengan melakukan berbagai hal yang berkaitan dengan produknya, seperti: menambah variasi menu, membuat makanan sesuai rentang usia, mengubah beberapa negara dengan memasukkan cita rasa lokal yang paling populer di menu negara atau daerah tersebut, serta menyediakan tempat makan yang strategis dan nyaman. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran apa yang digunakan McDonald's untuk menarik konsumen ke pasar global. Kata Kunci: McDonald’s, Restoran cepat saji, Strategi pemasara