Chicken tumours and fishy revenge: Evidence for emotional content bias in the cumulative recall of urban legends

This study used urban legends to examine the effects of a cognitive bias for content which evokes higher levels of emotion on cumulative recall. As with previous research into content biases, a linear transmission chain design was used. One-hundred and twenty participants, aged 16–52, were asked to read and then recall urban legends that provoked both high levels and low levels of emotion and were both positively and negatively valenced. The product of this recall was presented to the next participant in a chain of three generations. A significant effect of emotion level on transmission fidelity was found with high emotion legends being recalled with significantly greater accuracy than low emotion legends. The emotional valence of a legend was found not to have any effect on cumulative recall; thus emotional biases in recall go beyond disgust and can incorporate other emotions such as amusement, interest and surprise. This study is the first to examine an emotion bias in cultural transmission as a general phenomenon without focusing on the emotion of disgust

The Cultural Transmission of Prestige and Dominance Social Rank Cues: an Experimental Simulation

This is the final version. Available from Springer via the DOI in this record.Below is the link to the dataset and preview of the experiment, and Dataset (CSV, 133KB) - process_raw_data_included.csv can be found in the Electronic Supplementary Material section Preview of the experiment: https://exetercles.eu.qualtrics.com/jfe/form/SV_071cfHiCY9qBEkB.Informal social hierarchies within small human groups are argued to be based on prestige, dominance, or a combination of the two (Henrich & Gil-White, 2001). Prestige-based hierarchies entail the ordering of individuals by the admiration and respect they receive from others due to their competence within valued domains. This type of hierarchy provides benefits for subordinates such as social learning opportunities and both private and public goods. In contrast, dominance-based hierarchies entail the ordering of individuals by their capacity to win fights, and coerce or intimidate others. This type of hierarchy produces costs in subordinates due to its aggressive and intimidating nature. Given the benefits and costs associated with these types of social hierarchies for subordinates, we hypothesised that prestige and dominance cues are better recalled and transmitted than social rank cues that do not elicit high prestige or dominance associations (i.e. medium social rank cues). Assuming that for the majority of the population who are not already at the top of the social hierarchy it is more important to avoid the costs of dominance-based hierarchies than to obtain the benefits of prestige-based hierarchies, we further hypothesised that dominance cues are better transmitted than prestige cues. We conducted a recall-based transmission chain experiment with 30 chains of four generations each (N = 120). Participants read and recalled descriptions of prestigious, dominant, and medium social rank footballers, and their recall was passed to the next participant within their chain. As predicted, we found that both prestige cues and dominance cues were better transmitted than medium social rank cues. However, we did not find support for our prediction of the better transmission of dominance cues than prestige cues. We discuss whether the results might be explained by a specific social-rank content transmission bias or by a more general emotional content transmission bias.University of Exete

Cognitive Evolution and the Transmission of Popular Narratives: A Literature Review and Application to Urban Legends

Recent research into cultural transmission suggests that humans are disposed to learn, remember, and transmit certain types of information more easily than others, and that any information that is passed between people will be subjected to cognitive selective pressures that alter the content and structure so as to make it maximally transmittable. This paper presents a review of emerging research on content biases in cultural evolution with relevance to the transmission of popular narratives. This is illustrated with content analysis of urban legends, which found that most exploited at least one known content bias, with emotional information and social information being the most frequent. We argue that the narratives do not succeed because of the transmission of adaptively relevant information but because of their exploitation of content biases in human cognition

An experimental investigation into the transmission of antivax attitudes using a fictional health controversy

Rationale: Although vaccines are an invaluable weapon in combatting diseases, they are often surrounded by controversy. Vaccine controversies usually arise with the claims of some parents or doctors who link vaccines to harmful outcomes. These controversies often negatively affect vaccination coverage. Objectives: This experiment simulated a vaccine controversy to understand which content features of vaccination-related information are well transmitted and how this transmission affects vaccine intention. Method: All participants (N = 64) read two conflicting views (pro- and anti-) about a fictional vaccine (‘dipherpox vaccine’). These conflicting views were held by a parent and a doctor, whose views varied across conditions. This information was transmitted along linear chains of four participants who recalled it and the product of their recall was passed to the next participant within their chain. They also responded whether they would vaccinate or not. Results: The experience-based view held by the parent was better transmitted than the medical-based view held by the doctor, while the pro-vaccine and anti-vaccine views were similarly transmitted. Despite all the participants having neutral or positive attitudes towards vaccines in general, 39.1% of them decided not to vaccinate. Nevertheless, vaccination attitude was the strongest predictor of vaccination intention. The less positive participants' attitudes were towards vaccines in general, the less likely they were to vaccinate against dipherpox after exposure to the controversy. Conclusion: The results suggest that vaccination campaigns may be made more effective by including personal experiences of the negative consequences of non-vaccination

Cultural transmission bias in the spread of voter fraud conspiracy theories on Twitter during the 2020 US election

Introduction Data Methods - ABM and ABC - Sentiment Analysis - General Linear Modelin

Belief correlations with parental vaccine hesitancy: results from a national survey

We conducted a nationally representative survey of parents’ beliefs and self-reported behaviors regarding childhood vaccinations. Using Bayesian selection among multivariate models, we found that beliefs, even those without any vaccine or health content, predicted vaccine hesitant behaviors better than demographics, social network effects, or scientific reasoning. The multivariate structure of beliefs combined many types of ideation that included concerns about both conspiracies and side effects. Although they are not strongly related to vaccine hesitance behavior, demographics were key predictors of beliefs. Our findings suggest pro-vaccination messaging strategies previously proposed by anthropologists and others not previously considered

Internet users engage more with phatic posts than with health misinformation on Facebook

International audienceSocial media like Facebook are harshly criticized for the propagation of health misinformation. Yet, little research has provided in-depth analysis of real-world data to measure the extent to which Internet users engage with it. This article examines 6.5 million interactions generated by 500 posts on an emblematic case of online health misinformation: the Facebook page Santé + Mag, which generates five times more interactions than the combination of the five best-established French media outlets. Based on the literature on cultural evolution, we tested whether the presence of cognitive factors of attraction, that tap into evolved cognitive preferences, such as information related to sexuality, social relations, threat, disgust or negative emotions, could explain the success of Santé + Mag's posts. Drawing from media studies findings, we hypothesized that their popularity could be driven by Internet users' desire to interact with their friends and family by sharing phatic posts (i.e. statements with no practical information fulfilling a social function such as "hello" or "sister, I love you"). We found that phatic posts were the strongest predictor of interactions, followed by posts with a positive emotional valence. While 50% of the posts were related to social relations, only 28% consisted of health misinformation. Despite its cognitive appeal, health misinformation was a negative predictor of interactions. Sexual content negatively predicted interactions and other factors of attraction such as disgust, threat or negative emotions did not predict interactions. These results strengthen the idea that Facebook is first and foremost a social network used by people to foster their social relations, not to spread online mis-information. We encourage researchers working on misinformation to conduct finer-grained analysis of online content and to adopt interdisciplinary approach to study the phatic dimension of communication, together with positive content, to better understand the cultural evolution dynamics of social media