GESTÃO MERCADOLÓGICA ESTRATÉGICA DO ECOTURISMO EM RPPNS: RIO SUCURI – BONITO-MS

A região de Bonito, Mato Grosso do Sul, é mundialmente conhecida em função do ecoturismo. Dentre seus principais atrativos se destaca o Rio Sucuri, localizado na Reserva Particular do Patrimônio Natural – RPPN – São Geraldo. A presente pesquisa, realizada nesta RPPN, analisou o perfil socioeconômico e a satisfação dos turistas quanto ao passeio de flutuação no Rio Sucuri. A metodologia utilizada possui caráter teórico e empírico, desenvolvida na forma de um estudo exploratório, com pesquisas bibliográficas, de campo e entrevistas. Os resultados e discussões apresentam as características básicas dos fluxos de visitação e do perfil dos visitantes, bem como propostas para incrementar a gestão mercadológica estratégica e ambiental do atrativo. As conclusões apresentam hipóteses e questionamentos para a continuidade das pesquisas no atrativo e na região, com foco nos fluxos turísticos da Serra da Bodoquena, na conservação ambiental por meio do ecoturismo e na qualidade da experiência turística como ponto-chave para a mitigação dos impactos ambientais negativos, bem como para a percepção e interpretação ambiental.--------------------------------------------The region of Bonito, Mato Grosso do Sul, is known worldwide as a function of ecotourism. Among its main attractions are the highlights Sucuri River, located in the Private Natural Heritage Reserve - PNHR - Sao Geraldo. This research, conducted in this PNHR, analyzed the socioeconomic profile and satisfaction of tourists on the tour of fluctuation in Rio Sucuri. The methodology has character theoretical and empirical, developed in the form of an exploratory study, with bibliographic searches, and field interviews. The results and discussions have the basic characteristics of the flows of visitation and the profile of visitors, as well as proposals to increase the management merchandizing strategic and environmental attraction. The conclusion introduction hypotheses and questions for the continuity of research in the attractive and in the region, focusing on tourist flows from the Serra Bodoquena in environmental conservation through ecotourism and the quality of the tourist experience as key point for the mitigation of environmental impacts negative, as well as for environmental perception and interpretation.Ecoturismo, Unidade de Conservação, Estratégia, Turismo sustentável, Serra da Bodoquena, Ecotourism, Unit of Conservation, Strategy, Sustainable Tourism, Serra da Bodoquena, Environmental Economics and Policy,

GESTÃO MERCADOLÓGICA ESTRATÉGICA DO ECOTURISMO EM RPPNS: RIO SUCURI – BONITO-MS

A região de Bonito, Mato Grosso do Sul, é mundialmente conhecida em função do ecoturismo. Dentre seus principais atrativos se destaca o Rio Sucuri, localizado na Reserva Particular do Patrimônio Natural – RPPN – São Geraldo. A presente pesquisa, realizada nesta RPPN, analisou o perfil socioeconômico e a satisfação dos turistas quanto ao passeio de flutuação no Rio Sucuri. A metodologia utilizada possui caráter teórico e empírico, desenvolvida na forma de um estudo exploratório, com pesquisas bibliográficas, de campo e entrevistas. Os resultados e discussões apresentam as características básicas dos fluxos de visitação e do perfil dos visitantes, bem como propostas para incrementar a gestão mercadológica estratégica e ambiental do atrativo. As conclusões apresentam hipóteses e questionamentos para a continuidade das pesquisas no atrativo e na região, com foco nos fluxos turísticos da Serra da Bodoquena, na conservação ambiental por meio do ecoturismo e na qualidade da experiência turística como ponto-chave para a mitigação dos impactos ambientais negativos, bem como para a percepção e interpretação ambiental.--------------------------------------------The region of Bonito, Mato Grosso do Sul, is known worldwide as a function of ecotourism. Among its main attractions are the highlights Sucuri River, located in the Private Natural Heritage Reserve - PNHR - Sao Geraldo. This research, conducted in this PNHR, analyzed the socioeconomic profile and satisfaction of tourists on the tour of fluctuation in Rio Sucuri. The methodology has character theoretical and empirical, developed in the form of an exploratory study, with bibliographic searches, and field interviews. The results and discussions have the basic characteristics of the flows of visitation and the profile of visitors, as well as proposals to increase the management merchandizing strategic and environmental attraction. The conclusion introduction hypotheses and questions for the continuity of research in the attractive and in the region, focusing on tourist flows from the Serra Bodoquena in environmental conservation through ecotourism and the quality of the tourist experience as key point for the mitigation of environmental impacts negative, as well as for environmental perception and interpretation

Identification of human chromosome 22 transcribed sequences with ORF expressed sequence tags

Transcribed sequences in the human genome can be identified with confidence only by alignment with sequences derived from cDNAs synthesized from naturally occurring mRNAs. We constructed a set of 250,000 cDNAs that represent partial expressed gene sequences and that are biased toward the central coding regions of the resulting transcripts. They are termed ORF expressed sequence tags (ORESTES). The 250,000 ORESTES were assembled into 81,429 contigs. Of these, 1,181 (1.45%) were found to match sequences in chromosome 22 with at least one ORESTES contig for 162 (65.6%) of the 247 known genes, for 67 (44.6%) of the 150 related genes, and for 45 of the 148 (30.4%) EST-predicted genes on this chromosome. Using a set of stringent criteria to validate our sequences, we identified a further 219 previously unannotated transcribed sequences on chromosome 22. Of these, 171 were in fact also defined by EST or full length cDNA sequences available in GenBank but not utilized in the initial annotation of the first human chromosome sequence. Thus despite representing less than 15% of all expressed human sequences in the public databases at the time of the present analysis, ORESTES sequences defined 48 transcribed sequences on chromosome 22 not defined by other sequences. All of the transcribed sequences defined by ORESTES coincided with DNA regions predicted as encoding exons by genscan. (http://genes.mit.edu/GENSCAN.html)