Crítica cultural y cultura de masas. La institucionalización de los estudios culturales ante el cambio social.

The processes of production of the collective identities, the transformation and the acculturation of the forms of popular expression today they are shown us intimately connected with the dynamics of the social communication. In fact, the same notion of culture assumes, as indicates Williams, a communicative act in continuous dialogue with the other and its time. In the mass media, in the advertising and journalistic activity, in the cultural production industrialized, the cultural identities are produced and they conform through a complex process of symbolic consumption that requires to know in detail the bonds and existing relations among the mass media, the media cultures and the forms of popular expression in the contemporary companies. The consideration of these and other central questions in the study of the communication and the culture constitutes a line of investigation to consolidate as horizon of strategic knowledge in the comprehension of the media, the contents and the processes of public communication that transform the referring and cultural bosses. In this article, the scientific principles of this new perspective of analysis they are outlined, the terms and present tendencies of the academic debate, as well as the intellectual challenges of the investigation in communication in the framework of the cultural transformations initiated with the process of construction of it called global company of the information

Los conflictos de la comunicación en la sociedad de la información

In this text the autor explores the main conflicts and trends in the Information Society by developing a critical diagnosis and proposals for what can be considered civilizing challenges in the new global culture. The hypothesis of the article is that the proposals for informative democratization should first be deconstructed on the basis of integrated thought in the globalized culture and, as something complementary, should also go through the political and cultural design for the Information Society using radical methods for active participation according to the principles of what has been called the “McBride spirit”. Such conditions need to be accompanied by a different culture and style of research that the critical theory still hasn´t taken on consistently in an ecosystem marked by its complexity, and by an accelerated social change

Political Economy of Communication and Critical Theory. Notes and Trends

Las actividades de información-comunicación constituyen una parte esencial de la base económica en la que se fundamenta el modelo tardocapitalista, también denominado Capitalismo Cognitivo. Superando el tradicional desinterés de la academia por esta realidad, en el último lustro han tenido lugar en Iberoamérica diferentes experiencias que apuntan la posibilidad de recuperación del pensamiento crítico emancipador. La Economía Política de la Comunicación o del Conocimiento debe ser capaz de imaginar otra comunicación posible.Information-communication activities are an essential part in the economic basis on which late-capitalism model, also called Cognitive Capitalism, is based. Exceeding the usual lack of interest of academia in this fact, different recent experiences in Latin America focus on chances of recovering critical thinking. Political Economy of Knowledge must be able of imagining another possible communication