Theoretical Antecedent Of Customer Relationship Management Of Banks In India

This paper has attempted to study the theoretical antecedents of CRM in banks and validate the instrument scale for CRM especially for customer perspective. The researcher has developed the hypothetical model of CRM Practices for banks. Due to insufficient literature in CRM model development study, the researcher has concentrated universal study to focus and form the study conundrum.  The research design of the present study is both descriptive and empirical in nature. The sample was identified with the help of online sample service portal. The study data collected with the sample size of 384 with judgment sampling method. At the time of analyzing the data for envisage the results the researcher applies training and hold out method was adopted for better results. To achieve the validity aspects of scale used for this study evaluated with factor analysis. Both factor analysis methods were adopted. To check the existing theory latent construct EFA is conducted and its results validated through CFA. At the end of the process the researcher offers recommendation for better development and practices for CRM in banks of India

MARKETING OF GREEN PRODUCTS AND ITS UNDERLYING PRACTICES

According to the American marketing Association green marketing is the marketing of products that are presumed to be environmentally safe. Every company has its own favorite marketing mix. Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment. This study discusses the manufacturers green marketing practices and analyze the respondents’ views about Green Marketing Practices. The researcher has selected 149 units, as samples selected through Proportionate Stratified Random sampling method. The researcher uses the interview schedule instrument to collect the data from the respondents. The main objectives of the study is consists, to know the awareness level of respondents about green marketing practices and which factor more accounted to adopt green marketing practices into their business. Therefore, to know the perception level on the green marketing practices; There are 30 statements observed by the researcher which are relevant and accounted for green marketing practices. The factor analysis technique applied for the purpose of extracting the latent factors accounted for green marketing practices. From the results of factor analysis, “business ethics” factor is high loading factor to influence the sampled respondents to adopt green marketing practices. Another thing should be noted that most of the respondents in the study very aware of green marketing and its practices. Finally the researcher offers suggestion for improvement of green marketing practices

Theoretical Antecedent of Customer Relationship Management of Banks in India

This paper has attempted to study the theoretical antecedents of CRM in banks and validate the instrument scale for CRM especially for customer perspective. The researcher has developed the hypothetical model of CRM Practices for banks. Due to insufficient literature in CRM model development study, the researcher has concentrated universal study to focus and form the study conundrum. The research design of the present study is both descriptive and empirical in nature. The sample was identified with the help of online sample service portal. The study data collected with the sample size of 384 with judgment sampling method. At the time of analyzing the data for envisage the results the researcher applies training and hold out sample method was adopted for better results. To achieve the validity aspects of scale used for this study evaluated with factor analysis. Both factor analysis methods were adopted. To check the existing theory latent construct Exploratory Factor Analysis is conducted and its results validated through Confirmatory Factor Analysis. At the end of the process the researcher offers recommendation for better development and practices for CRM in banks of India