CRM Strategies for A Small-Sized Online Shopping Mall Based on Association Rules and Sequential Patterns

Data mining has a tremendous contribution to the extraction of knowledge and information which have been hidden in a large volume of data. This study has proposed customer relationship management (CRM) strategies for a small-sized online shopping mall based on association rules and sequential patterns obtained by analyzing the transaction data of the shop. We first defined the VIP customer in terms of recency, frequency and monetary value. Then, we developed a model which classifies customers into VIP or non-VIP, using various techniques such as decision tree, artificial neural network and bagging with each of these as a base classifier. Last, we identified association rules and sequential patterns from the transactions of VIPs, and then these rules and patterns were utilized to propose CRM strategies for the online shopping mall

Vip-Focused Crm Strategies In An Open-Market

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers’ behaviours in an open-market is absolutely important to increase its revenue. Therefore, we propose CRM strategies focused on VIP customers, obtained by analyzing the transaction data of VIP customers from an open-market using data mining techniques. To that end, we first defined the VIP customers in terms of recency, frequency and monetary (RFM) values. Then, we used data mining techniques to develop a model which best classifies customers into VIPs or non-VIPs. We also validate each of promotion types in the aspect of effectiveness to VIP customers and identify association rules among the types from the transactions of VIP customers. Then, based on the findings from these experiments, we propose strategies from the perspectives of CRM dimensions such as customer identification, attraction, retention and development for the open-market to thrive

Suppression of STAT3 and HIF-1 Alpha Mediates Anti-Angiogenic Activity of Betulinic Acid in Hypoxic PC-3 Prostate Cancer Cells

Background: Signal transducer and activator of transcription 3 (STAT3) is a transcription factor that regulates various cellular processes such as cell survival, angiogenesis and proliferation. In the present study, we examined that betulinic acid (BA), a triterpene from the bark of white birch, had the inhibitory effects on hypoxia-mediated activation of STAT3 in androgen independent human prostate cancer PC-3 cells. Methodology/Principal Findings: BA inhibited the protein expression and the transcriptional activities of hypoxia-inducible factor-1a (HIF-1a) under hypoxic condition. Consistently, BA blocked hypoxia-induced phosphorylation, DNA binding activity and nuclear accumulation of STAT3. In addition, BA significantly reduced cellular and secreted levels of vascular endothelial growth factor (VEGF), a critical angiogenic factor and a target gene of STAT3 induced under hypoxia. Furthermore, BA prevented in vitro capillary tube formation in human umbilical vein endothelial cells (HUVECs) maintained in conditioned medium of hypoxic PC-3 cells, implying anti-angiogenic activity of BA under hypoxic condition. Of note, chromatin immunoprecipitation (ChiP) assay revealed that BA inhibited binding of HIF-1a and STAT3 to VEGF promoter. Furthermore, silencing STAT3 using siRNA transfection effectively enhanced the reduced VEGF production induced by BA treatment under hypoxia. Conclusions/Significance: Taken together, our results suggest that BA has anti-angiogenic activity by disturbing th

The CobraPLA™ During Anesthesia with Controlled Ventilation: A Clinical Trial of Efficacy

The CobraPLA™ (CPLA) is a relatively new supraglottic airway device that has not been sufficiently investigated. Here, we performed a prospective observational study to evaluate the efficacy of the CPLA during controlled ventilation. In 50 anesthetized and paralyzed patients undergoing elective surgery a CPLA was inserted and inflated to an intracuff pressure of 60 cm H2O. The success rate of insertion upon the first attempt was 82% (41/50), with a mean insertion time of 16.3 ± 4.5 seconds. The adequacy of ventilation was assessed by observing the end tidal CO2 waveform, movement of the chest wall, peak airway pressure (13.5 cm H2O), and leak fraction (4%). We documented the airway sealing pressure (22.5 cm H2O) and noted that the the site of gas leaks at that pressure were either at the neck (52%), the abdomen (46%), or both (2%). In 44 (88%) patients, the vocal cords were visible in the fiberoptic view through the CPLA. There was no gastric insufflation during the anesthesia. Respiratory and hemodynamic parameters remained stable during CPLA insertion. Postoperative blood staining of CPLA was minimal, occurring in 22% (11/50) of patients. Mild and moderate throat soreness was reported in 44% (22/50) and 4% (2/50) of patients, respectively. Lastly, mild dysphonia was observed in 6% (3/50) of patients and mild dysphagia in 10% (5/50) of patients. Our results indicated that the CPLA is both easy to place and allows adequate ventilation during controlled ventilation

Atomistic Investigation on the Blocking Phenomenon of Crack Propagation in Cu Substrate Reinforced by CNT

Recently, many researchers in the semiconductor industry have attempted to fabricate copper with carbon nanotubes for developing efficient semiconductor systems. In this work, tensile tests of a carbon-nanotube-reinforced copper specimen were conducted using the molecular statics method. The copper substrate utilized in the tensile tests had an edge half-crack, with the carbon nanotube located on the opposite side of the copper substrate. Subsequently, the effects of carbon nanotube radius were investigated. The mechanical properties of the copper/carbon nanotube composite were measured based on the simulation results, which indicated that the atomic behavior of the composite system exhibited the blocking phenomenon of crack propagation under tension. The fracture toughness of the composite system was measured using the Griffith criterion and two-specimen method, while the crack growth resistance curve of the system was obtained by varying the crack length. This study demonstrated that the mechanical reliability of copper can be improved by fabricating it with carbon nanotubes

Mechanical Behaviors of Si/CNT Core/Shell Nanocomposites under Tension: A Molecular Dynamics Analysis

The silicon/carbon nanotube (core/shell) nanocomposite electrode model is one of the most promising solutions to the problem of electrode pulverization in lithium-ion batteries. The purpose of this study is to analyze the mechanical behaviors of silicon/carbon nanotube nanocomposites via molecular dynamics computations. Fracture behaviors of the silicon/carbon nanotube nanocomposites subjected to tension were compared with those of pure silicon nanowires. Effective Young’s modulus values of the silicon/carbon nanotube nanocomposites were obtained from the stress and strain responses and compared with the asymptotic solution of continuum mechanics. The size effect on the failure behaviors of the silicon/carbon nanotube nanocomposites with a fixed longitudinal aspect ratio was further explored, where the carbon nanotube shell was found to influence the brittle-to-ductile transition behavior of silicon nanowires. We show that the mechanical reliability of brittle silicon nanowires can be significantly improved by encapsulating them with carbon nanotubes because the carbon nanotube shell demonstrates high load-bearing capacity under tension

Decreased ex vivo production of interferon-gamma is associated with severity and poor prognosis in patients with lupus

Abstract Background Lupus pathogenesis is closely associated with interferon gamma (IFN-γ), which plays a central role in innate and adaptive immunity. The aim of this study was to evaluate the ex vivo production of IFN-γ after stimulation of peripheral blood mononuclear cells with phytohemagglutinin (PHA) in patients with lupus, according to disease activity. Methods This study included 118 patients with lupus who had undergone IFN-γ-releasing assays (IGRAs) to screen for tuberculosis. Data on IFN-γ production in negative (nil) and positive (mitogen with PHA) controls were collected and analysed. The difference (mitogen minus nil) was used to calculate ex vivo IFN-γ production. Disease activity was evaluated using the Systemic Lupus Erythematosus Disease Activity Index 2000 (SLEDAI-2 K). Poor hospitalisation outcome was defined as in-hospital mortality or intensive care unit admission. Associations among disease activity, poor hospitalisation outcome, and ex vivo IFN-γ production were assessed. Results The level of ex vivo IFN-γ production was significantly lower in patients with active systemic lupus erythematosus (SLE) (n = 64) than in those with inactive SLE (n = 54) (median 0.92 vs. 11.06 IU/mL, p  0.40 (40.0% vs. 9.3%, p = 0.001). The proportion of indeterminate IGRA results was higher in patients with active lupus than in those with inactive lupus (45.3% vs. 0.0%, p < 0.001) because of decreased ex vivo IFN-γ production. Conclusions Ex vivo IFN-γ production is a useful biomarker for assessing disease activity and predicting poor clinical outcomes of SLE

Precious Metal-Free CoP Nanorod Electrocatalyst as an Effective Bifunctional Oxygen Electrode for Anion Exchange Membrane-Unitized Regenerative Fuel Cells

In this study, noble metal-free Co(OH)F and CoP nanorod electrocatalysts were prepared and explored as bifunctional oxygen electrodes (BOE) in anion exchange membrane-unitized regenerative fuel cells (AEM-URFCs). A CoP nanorod was synthesized from Co(OH)F via the hydrothermal treatment of cobalt nitrate, ammonium fluoride, and urea, followed by phosphorization. The crystal structures, surface morphologies, pore distributions, and elemental statuses of the obtained catalysts were analyzed to identify the changes caused by the incorporation of fluorine and phosphorus. The presence of F and P was confirmed through EDS and XPS analyses, respectively. Using these catalysts, the AEM-based URFCs were operated with hydrogen and oxygen in the fuel cell mode and pure water in the electrolysis mode. In addition, the electrocatalytic activities of the catalysts were evaluated using cyclic voltammetry and electrochemical impedance spectroscopy. In the AEM-URFC test, the CoP catalyst in the BOE delivered the best performance in the fuel cell mode (105 mA cm−2 at 0.3 V), and Co(OH)F was suitable for the water electrolyzer mode (30 mA cm−2 at 2.0 V). CoP and Co(OH)F exhibited higher round trip efficiency (RTE) and power densities than the conventional Co3O4 catalyst

Enhancement of the Fill Factor through an Increase of the Crystallinity in Fullerene-Based Small-Molecule Organic Photovoltaic Cells

We report that the crystallinity of C₇₀ is improved significantly if CuI is used as a templating layer, leading to remarkable enhancement of hole mobilities from 8.32 × 10^–6 to 3.26 × 10^–5 cm²/(V s). As a result, the use of the templating layer in C₇₀-based solar cells with low donor concentration resulted in significant improvement of the fill factor from 0.51 to 0.57 and the power conversion efficiency from 5.56% to 6.23% under simulated AM 1.5G, 1 sun irradiation. This result demonstrates that the CuI templating layer is effective at improving the crystallinity of the fullerene derivatives as well as the donor materials