Polish Privacy Media Discourse: Privacy as Imposed Policies

In this article we look at the Polish media discourse on privacy. In the analysis, we draw on theoretical approaches that understand privacy as having four dimensions: Relational, participatory, contextual, and technological. Moreover, we seek whether a specific norm of data-related privacy could be defined/redefined within the discourse. Considering the post-communist past that shapes a specific approach to surveillance and the general polarisation of polish media discourse, one would expect the key role of privacy issues in the public sphere. Thus, applying a critical discourse studies analysis, the aim was to capture the character of the so far under-researched privacy in Polish media discourse. We study what types of institutional agents are mentioned as creating privacy policies and what dimensions of privacy they tackle. Moreover, we also try to capture whether the institutional position offers a specific normative understanding of privacy and whether this norm is citizen/user-oriented. The results of the study indicate that: both the media discourse and the normative content of privacy policies are dominated by legal aspects concerned with the issues resulting from EU regulations (i.e., General Data Protection Regulation); privacy policies are institutionally dispersed and monopolised by journalists and experts instead of state officials or politicians; and there is only limited evidence of a discursive frame of a citizen-oriented norm of how to protect data-related privacy

Media a Polacy: Polskie media wobec ważnych wydarzeń politycznych i problemów społecznych

Praca recenzowana / peer-reviewed pape

Commercialization of the Media – TVP Case

In the process of political, economic and social changes that have taken place in Poland since 1989, state radio and television, so far carefully controlled by the communist government, could not remain unaff ected. The establishment of a new order required several years and involved numerous changes in management and the content of programs. It is often said that this process has not been completed yet. What can be observed a$ er twenty years of transformation is the commercialization of media, whose “public” status is present only in their name. This is particularly apparent in the analysis of Polish television. In fact, the activity of this media is based on certain market mechanisms, including the desire to reach high viewership, attract the attention of advertisers and as a consequence, to maximize profit

Metaphor on news bulletins based on the example of presidential campaign in 2015

Artykuł prezentuje sposoby konstruowania wypowiedzi dziennikarskich w telewizyjnych audycjach informacyjnych na temat kampanii wyborczej. Nacisk został położony na metaforyczny charakter wypowiedzi. Uwaga została skupiona na trzech typach metafor: sportu, wojny i widowiska. Celem analizy było zaprezentowanie z jednej strony ilościowego wymiaru badanego zagadnienia, ale również jakościowej analizy wybranych wypowiedzi. Istotne było przedstawienie znaczeń, jakie wyłaniają się z prezentowanych przekazów, aby w konsekwencji ukazać, że sposób przedstawiania polityki w mediach może mieć wpływ na jej postrzeganie przez wyborców.The article presents the manners in which news concerning election campaign is constructed in news bulletins, with special emphasis on metaphorical perspective. The author focused on three kinds of metaphor: sport, war, and spectacle. The aim of the analysis is to present both the quantitative dimension of this issue and the qualitative investigation into particular statements. What is particularly interesting are the different meanings which emerge from this communication, in order to, consequently, display that the way politics is presented by the mass media could influence voters’ reception

The role of image in ritual media communication based on the example of Polish news bulletins

Rola obrazu w rytualnej komunikacji medialnej na przykładzie polskich serwisów informacyjnych Artykuł prezentuje zagadnienia związane z rolą obrazu w komunikacji rytualnej na przykładzie wieczornych wydań serwisów informacyjnych. Wybór tych audycji spowodowany jest ich popularnością. Celem pracy jest analiza wykorzystania wizualnej zawartości serwisów i ich roli w odbiorze informacji. Obrazy są też istotne w ramach rytualnej perspektywy komunikacji. Obraz wzmacnia przekaz werbalny i zwiększa możliwość oddziaływania na obiorców. W artykule postawiono kilka pytań. Jakie obrazy są wykorzystywane w relacjach reporterskich w serwisach? W jakim kontekście się pojawiają? Jakie obrazy wykorzystuje się w różnych typach informacji? Jaka jest relacja między werbalnym i wizualnym aspektem przekazu?The article presents some questions connected with the role of image in ritual communication based on the example of polish news bulletins. I focused my analyse on this kind of programme, because of its popularity. The aim of this research is to analyse the usage of visual content of news bulletins and its role in the perception of information. Images are also important from the perspective of ritual communication. They strengthen the verbal message and broaden the control mechanisms over the recipient. There are several question that can be asked here. What pictures are used to convey message? In what context they appear? How the usage of picture changes according to a kind of the presented information? What is the relation between verbal and visual message

Rytuał medialny jako przykład uniformizacji przekazu informacji.

An article is focused on analysis the manner of presentation media ritual in polish television. For that reason, what was investigated were the evening emissions of news bulletins of the most popular television stations, that is TVN („Fakty”) as a private television and TVP 1 („Wiadomości) as public television. At the beginning the author presented different definitions of “ritual” and “media ritual”. Then she analyzed couple of news bulletins. The aim of research was only to point of features, which may describe media ritual in polish news bulletins. Analysis was focused on rituals connected with media evens and rituals, which are present during preparing news bulletins by journalists