Manajemen Komunikasi Digital Perencanaan, Aktivitas dan Evaluasi Asosiasi Konten Kreator Indonesia dalam Meningkatkan Omset Bisnis UMKM

Media digitization occurs in various aspects of life, including the MSME business sector. The economic and business sectors of Micro, Small and Medium Enterprises (MSMEs) have felt the impact since the enactment of Large-Scale Social Restrictions since March 15, 2021 until now the Imposition of Restrictions on Community Activities is in effect in Indonesia.The purpose of this study was to determine the Digital Communication Management Planning, Activities and Evaluation of the Indonesian Content Creator Association in Improving MSME Business. The object of this research is the Chairman of the Indonesian Content Creators Association Mr. Aditya Ramadhan, S.Ds. Research Methods Using Phenomenological Research Methods Edmund Husserl. With the concept of intentionality, Husserl confirmed phenomenology as a scientific method that does not begin with doubt, but is directed at what is actually the truth of experience. Meanwhile, for data collection techniques using interviews, observation and documentation.Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that the Indonesian Content Creator Association has implemented Digital Communication Management both from Planning, Activities and Evaluation in helping to increase MSME Business Turnover. From Planning, you have done Market Research first and then carry out content creation activities with keyword analysis, content planning and content creation. Then, promotion was carried out through organic media such as the concept of email blast, IG Story, FB Story and Facebook page.Digitalisasi media terjadi di berbagai aspek kehidupan, termasuk sektor bisnis UMKM. Sektor Ekonomi dan Bisnis Usaha Mikro, Kecil dan Menengah (UMKM) begitu terasa dampaknya sejak diberlakukannya Pembatasan Sosial Berskala Besar sejak 15 Maret 2021 sampai saat ini diberlakukan Pemberlakuan Pembatasan Kegiatan Masyarakat berlaku di Indonesia.Tujuan dari penelitian ini adalah untuk mengetahui Manajemen Komunikasi Digital Perencanaan, Aktivitas dan Evaluasi Asosiasi Konten Kreator Indonesia dalam Meningkatkan Bisnis UMKM. Objek dalam penelitian ini adalah Ketua Asosiasi Konten Kreator Indonesia Bapak Aditya Ramadhan, S.Ds. Metode Penelitian Menggunakan Metode Penelitian Fenomenologi Edmund Husserl. Dengan konsep mengenai intensionalitas, Husserl mengukuhkan fenomenologi sebagai metode ilmu pengetahuan yang tidak dimulai dengan keraguan, tetapi keterarahan pada apa yang sesungguhnya menjadi kebenaran pengalaman. Sementara untuk teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi.Berdasarkan Temuan Data, Hasil Data dan Pembahasan yang sudah peneliti sampaikan, Maka dapat diambil kesimpulan bahwa Asosiasi Konten Kreator Indonesia telah menjalankan Manajemen Komunikasi Digital Baik dari Perencanaan, Aktivitas dan Evaluasi dalam membantu meningkatkan Omset Bisnis UMKM. Dari Perencanaan sudah melakukan Riset Pasar terlebih dahulu kemudian melakukan aktivitas pembuatan konten dengan analisis kata kunci, perencanaan konten dan kreasi konten. Kemudian dilakukan promosi melalui media organik seperti konsep email blast, IG Story, FB Story dan Halaman Facebook

Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Siswa (Studi Kasus pada Bimbingan Belajar Bintang Solusi Mandiri Cabang Pinang, Jakarta)

Non-formal institutions such as a tutorial should always be ready with the changes issued by the government in the field of education. It should also be ready to compete with other tutorial and schools who offer tutorial services. To the authors chose the title "Marketing Communication Strategy Training and Tutoring Institute (Bimbel Solusi) Bintang Solusi Mandiri Branch Cipinang to Increase the Number of Students". Basic Theory used in this research is the theory of Marketing Mix according to Kotler Keller and SWOT Analysis by Fred R David. The method used in this research is qualitative - interpretive using case studies. Results of this research is Communication Strategy Training Institute and Tutoring Bintang Solusi Mandiri Branch Cipinang month of August 2018, namely the Direct Selling to residential introduce Tutoring (Bimbel) Solution through brochures, presentation Bimbel Solusi for each class in the school - the school through brochures, Distribution the share of school construction amounted to Rp.50.000 / student who joined Bimbel Solusi Branch Cipinang, follow-up database of students in the school by telephone and short message service (SMS) and then factor - a factor which supports the Institute for Training and Tutoring Bintang Solusi Mandiri Branch Cipinang in the areas of Strategy MarketingCommunication to increase the number of students is a factor of the program

Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) Dki Jakarta dalam Meningkatkan Citra

AbstractThe roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya  stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis  faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung.  Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media Sosial oleh Humas PKS antara lain yaitu PKS Foto, PKS TV, Relawan Digital, Relawan Literasi, PKS Art, dan pembuatan video pendek yang diiklankan. Faktor pendukung pemanfaatan media komunikasi yaitu SDM kader-kader PKS yang solid serta sumber dana yang mencukupi untuk menunjang pemanfaatan media komunikasi terutama media sosial dalam mengurangi stereotip negatif masyarakat terhadap PKS dan meningkatkan citra PKS DKI Jakarta

Pemanfaatan Website WWW.Pulokambing.Com Sebagai Media Rumah Kreatif Bersatu Nusantara (RKBN) Pulokambing Dalam Pemberdayaan Masyarakat

Along with the development of information technology which is now increasingly rapid, thus changing the way humans human ways of conveying information. At present various information has used internet media as a supporting medium between humans and other humans. Following these developments, Pulokambing Archipelago United Creative House (RKBN) also utilizes by changing the promotion system and conventional community empowerment system using a website as a promotional medium in empowering the community to disseminate information about the Non Governmental Organization (NG) which aims to promote its products and services. By carrying out the Public Relations strategy in managing the website, This NGO hopes that there will be progress in terms of promotion and community empowerment. The purpose of this study is to determine the utilization and strategies used by Public Relations to increase the number of website visitors. The object in this study is the website www.pulokambing.com with a research approach using (IMC) Integrated Marketing Communication Theory, Qualitative case study methods, constructivist paradigms, while for data collection techniques using interviews, observation and documentation.The results of the study indicate that the use of the www.pulokambing.com website as a promotional medium in introducing products and services online. And improve the image of the NGO. In addition, community empowerment programs at Pulokambing RKBN such as the Unified KSPSS Cooperative in Pulokambing relatives, Pulokambing kinship farmers (PKPK), Waste Bank Management and Pulokambing Education Tourism strengthen the Website www.pulokambing.com

Pembelajaran Komunikasi, Motivasi Dan Muhasabah Untuk Guru, Siswa Dan Mahasiswa Di Masjid Al Muhajirin Perum Telaga Harapan Cikarang Barat Kabupaten Bekasi

Learning communication and motivation of a teacher, student and student is one of the important components in the teaching and learning process. This skill development should be possessed by a teacher, student and student by involving various community activities with Communication Skill and Motivation.Carrying the theme "Communication, Motivation And Student Learning For Teachers, Students And Students". The aim is to train and equip skills and improve communication skills and effective motivation to improve the quality of human resources for teachers, students and students in West Cikarang, Bekasi Regency, West Java.Based on interviews, questions and answers and direct observations during the activity, community service activities give the following results: (1). Increased knowledge and understanding of participants in having effective communication and motivation skills, (2). Increased the skills of participants in building togetherness (Chemistry) inside or outside their duties as teachers, students and students

Digital Communication Management Bandung City Government in Inclusive and Sustainable Economic Recovery in Bandung City

The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example the Bandung City Government. This research was conducted to determine the Digital Communication Management of the Bandung City Government in an inclusive and sustainable Economic Recovery in Bandung City. The object of this research is the Bekasi City Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have submitted, it can be concluded that the Bandung City Government has implemented Digital Communication Management in helping inclusive and sustainable economic recovery by through digital platforms, it is more helpful for small entrepreneurs, especially the current focus on Micro, Small and Medium Enterprises. One of them is Digital Transformation by continuing to encourage the implementation of smart cities through digital transformation in various aspects of public services

The Character Of Social Media Of The Dki Jakarta Provincial Government To Help Inclusive And Sustainable Economic Recovery In Jakarta

The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example DKI Jakarta Provincial Government . This study aims to determine the Social Media Character of the DKI Jakarta Provincial Government in assisting an inclusive and sustainable economic recovery. The object of this research is the DKI Jakarta Provincial Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that The Provincial Government of DKI Jakarta has optimized the character of social media. From a qualitative point of view, the quality is good because the information is quite referential. This means that from various sides the policies of the Provincial Government of DKI Jakarta were conveyed. The information submitted by DKI Jakarta Provincial Government's Social Media has been well and optimally represented. The information side is then also to minimize areas of ignorance then areas where there are intersections that actually can be overcome with good social media management. DKI Jakarta Provincial Government's social media has been able to help economic recovery. Archives that are generally uploaded are in the form of public service advertisements, regional regulations, counseling, creative ideas, inspirational and informative stories in the form of good opportunities for residents

DIGITAL COMMUNICATION MANAGEMENT PLANNING, ACTIVITIES AND EVALUATION OF TANGERANG CITY GOVERNMENT IN INCLUSIVE AND SUSTAINABLE ECONOMIC RECOVERY IN TANGERANG

Media activities related to digitalization are present in many aspects of daily life. Since the PSBB was passed on March 15, 2021, the community has been afected by the Covid-19 pandemic. Community activities are forced to be carried out by digital transformation in services, transactions and work, for example the Tangerang City Government. The goal of this study was to ascertain how the Tangerang City Government will manage its digital communication in order to promote an inclusive and long-lasting Economic Recovery in Tangerang. The object of this research is the Tangerang City Government. This study uses the method of Phenomenology of Edmund Husserl. possessing the idea of phenomenology as a scientifc approach that does not begin with uncertainty, direction, or the veracity of an experience. This study used observation, interviews, and documentation as data gathering methods. Based on the research results, the Tangerang City Government has benefted from digital innovation, especially in terms of improving communication and providing services to local residents. Instructions for the use of social media for business for Micro, Small and Medium Enterprises (MSMEs) are carried out through trainin

Digital Communication Management Planning, Activities And Evaluation DKI Jakarta Provincial Government In Inclusive And Sustainable Economic Recovery In Jakarta

The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2022. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example the  DKI Jakarta Provincial Government . This research was conducted to determine the Digital Communication Management Planning, Activities and Evaluation of the DKI Jakarta Provincial Government in an inclusive and sustainable Economic Recovery in Jakarta. The object of this research is the DKI Jakarta Provincial Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that the  DKI Jakarta Provincial Government  has implemented Digital Communication Management both from Planning, Activities and Evaluation in helping an inclusive and sustainable economic recovery. From digital communication planning by making the JAKI application which consists of many features that can help Jakarta residents. Then for the Digital Communication activities of the DKI Jakarta Provincial Government, it has been carried out very massively in the context of digital media, meaning that from a public relations perspective it is very good if I see it because every time there are policies, the socialization is fast, both through short videos and social media videos and on social media. On the other hand, the assistance for Micro, Small and Medium Enterprises is also quite good

Digital Communication Management Government of the Republic of Indonesia for Inclusive and Sustainable Economic Recovery in Indonesia

Since 2020, the COVID-19 pandemic has affected not only Indonesia but also other countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the large-scale social restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions, and work, for example, the Government of the Republic of Indonesia. This research was conducted to determine the digital communication management planning, activities, and evaluation of the Government of the Republic of Indonesia in an inclusive and sustainable economic recovery in Indonesia. The objective of this research is the Government of the Republic of Indonesia. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data were collected by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the data findings, data results, and discussions that the researchers have submitted, it can be concluded that the Government of the Republic of Indonesia has implemented Digital Communication Management both from planning, activities, and evaluation in inclusive and sustainable economic recovery through the importance of directed and coordinated digital communication planning through agenda setting and framing are well conceptualized. Digital communication planning of the Government of the Republic of Indonesia through the Ministry of Communication and Information of the Republic of Indonesia, the Ministry of Tourism and Creative Economy of the Republic of Indonesia and the Ministry of Cooperatives of MSMEs of the Republic of Indonesia has been going well with many trainings held so that there are many benefits for the community. Keywords: management, communication, digital, government, indonesia, econom