The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example DKI Jakarta Provincial Government . This study aims to determine the Social Media Character of the DKI Jakarta Provincial Government in assisting an inclusive and sustainable economic recovery. The object of this research is the DKI Jakarta Provincial Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that The Provincial Government of DKI Jakarta has optimized the character of social media. From a qualitative point of view, the quality is good because the information is quite referential. This means that from various sides the policies of the Provincial Government of DKI Jakarta were conveyed. The information submitted by DKI Jakarta Provincial Government's Social Media has been well and optimally represented. The information side is then also to minimize areas of ignorance then areas where there are intersections that actually can be overcome with good social media management. DKI Jakarta Provincial Government's social media has been able to help economic recovery. Archives that are generally uploaded are in the form of public service advertisements, regional regulations, counseling, creative ideas, inspirational and informative stories in the form of good opportunities for residents
