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17 research outputs found

Wirken partitionierte Preise wirklich günstiger als Komplettpreise?

Author: H. Diller
Heribert Gierl
N.H. Anderson
S. Bambauer
Silke Bambauer-Sachse
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape

Author: AJ Kim
AS Abrahams
C Kohli
G Christodoulides
J Bernoff
J Jabareen
KL Keller
KM Eisenhardt
KM Eisenhardt
LI Labrecque
M Bruce
MA Merz
N Ind
RK Yin
S Bambauer-Sachse
S Fournier
S Gensler
S Krishnamurthy
S Singh
SM Hegner
T Hennig-Thurau
W Fan
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2018
Field of study

n/

Archivio della Ricerca - Università di Salerno

Open Access Repository

A Study on the Impact of Online Word-of-Mouth for Airlines on Customer Behavior

Author: Abubakar A.M.
Anderson E.W.
Bambauer-Sachse S.
Bearden W.O.
Beardon W. O.
Chatterjee P.
Chen Y.
Chevalier J.A.
Duan W.
Dwyer R.F.
Felix R.
Gretzel U.
Harrison-Walker L.J.
Jalilvand M.R.
Jin-Woo Park
Kim C.H.
Kim J.M.
Kozak M.
McKnight H.
Park C.
Peterson R.A.
Senecal S.
Shin S.Y.
Talarzyk W.W.
Teng S.
Thoumrungroje A.
Wathen C.N.
Yong-Sook Kim
Zeithamal V.A.
Publication venue: 'Bentham Science Publishers Ltd.'
Publication date
Field of study

The cultural value effects on social media eWOM in the hospitality industry -A cross cultural study of comparison among China, Korea, and the USA

Author: Bambauer-Sachse S.
Bickart B.
Buhalis D.
Chau Patrick, Y. K.
Cheung C. M.
Chu S.
Dorfman P. W.
Fodness D.
Gaspay A.
Gelb B. D.
Hennig-Thurau T.
Hofstede G.
Hofstede G.
Ip C.
Jalilv M. R.
Jeng J.
Jobs C.
Kaplan A. M.
Kirkman B. L.
Kozinets R. V.
Lam D.
Leung D.
Litvin S. W.
Litvin S. W.
Okazaki S.
Paris C. M.
Trusov M.
Volo S.
Wang Y.
Xiang Z.
Publication venue: 'Daehan Academy of Management Information Systems'
Publication date
Field of study

Entertainment in Advergames and its Influence on Brand-Related Outcomes for Children

Author: A. d'Astous
C. Guru
C. Klimmt
C. Klimmt
E. S. Moore
E. S. Moore
F. R. Stuke
I. Brennan
J. F. Gaski
J. L. Sherry
K. Battle Horgen
K. Bruckner
K. Wise
L.-P. Schneider
M. Csikszentmihalyi
M. Friestad
M. J. P. Wolf
M. R. Nelson
M. R. Nelson
P. B. Gupta
P. B. Gupta
P. Vorderer
R. Ferguson
R. L. Daft
R. L. Nabi
S. B. Kretchmer
S. Bambauer-Sachse
S. Grossman
S. Hudson
S. J. Gould
T. Grodal
T. Winkler
V. C. Strasburger
V. Mallinckrodt
W. G. Zikmund
W. Thomas
Y. J. Lee
Y. Moonhee
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2010
Field of study

Effects of Service Recovery Strategies: The Role of Relationship Norms and Type of Service Failure

Author: Aggarwal P.
Aggarwal P.
Alexander E. C.
Bagozzi R. P.
Bambauer-Sachse S.
Bitner M. J.
Blodgett J. G.
Chen C.
Clark M. S.
Dawson J. F.
Fornell C.
Goodwin C.
Gregoire Y.
Grewal D.
Ha J.
Hoffman K. D.
Hur J. Y.
Kim W. G.
Maxham J, G.
McColl-Kennedy J. R.
Mohr L. A.
Ostrom A. L.
Palmer A.
Parasuraman A.
Roschk H.
Smith A. K.
Tax S. S.
Tsai C.
Wan L. C.
Weiner Bernard
Weun S.
김미정
박기경
박상일
서문식
안민아
Publication venue: 'Korean Academy of Commodity Science & Technology'
Publication date
Field of study

Partitioned pricing: review of the literature and directions for further research

Author: A Cheema
A Muthitacharoen
A Tversky
Alexander Leischnig
AT Hayashi
B Burman
B Weiner
B Weiner
BI Carlin
Bjoern Ivens
C Blanthorne
C Homburg
D Chakravarti
D Kahneman
DM Hardesty
EJ Johnson
ET Higgins
F Ancarani
F Colantuoni
F Schulz
F Voelckner
F Voelckner
G Ellison
H Estelami
HM Kim
HM Kim
HM Kim
I Chioveanu
J Brown
J Srivastava
JM Clark
Johannes Voester
JP Carlson
JT Cacioppo
K Lee
L Kachersky
L Xia
M Bertini
M Gumus
M Lewis
M Lewis
M Lynn
MD Smith
MS Yadav
NE Feldman
NT Koukova
O Ashenfelter
P Chatterjee
P Chatterjee
PA Albinsson
PM Podsakoff
R Chetty
RH Thaler
RL Ott
RM Schindler
RW Hamilton
RW Hamilton
S Bambauer
S Bambauer-Sachse
S Chandran
S Sheng
S Tuzovic
T Frischmann
T Hossain
T Reppeti
VG Morwitz
YH Lee
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Does Place of Origin Matter in the Online Marketplace? Empirical Evidence from Taobao.com

Author: A Baldauf
A Diamantopoulos
A Kirmani
A R Karunaratna
A R Reuber
A Vishwanath
B G Innes
B Godey
B Tsuchiya
C Berry
D A Soberman
D Dentoni
D Maheswaran
D Wilcox
E Joel
H C Tsui
H Li
H S Choi
H Y Tsao
Hailiang Huang
J A Chevalier
J Bloemer
J Cox
J D Wells
J Wooldridge
K V Ittersum
K V Ittersum
K Zoran
L S Aiken
L S Amine
L Y Lin
M B Akdeniz
M Kang
M Kukar-Kinney
M Michaelis
N Jim� Nez
N Jim� Nez
N Jim� Nez
N Koschate
P Balestrini
P Magnusson
P S Richardson
Q Ye
R B Archibald
S Bambauer-Sachse
S C Rice
Shengsheng Xiao
T Mavlanova
T Mavlanova
W Duan
W Zhou
X Lu
X Zhang
Xia Li
Y Chen
Y Fan
Publication venue: 'Elsevier BV'
Publication date: 01/01/2018
Field of study

What brand extensions need to fully benefit from their parental heritage

Author: AB Monga
AB Monga
B Loken
C Chang
C Janiszewski
Cecilia M. O. Alvarez
D Nayakankuppama
DA Aaker
DA Aaker
E Maoz
G Menon
H Bless
H Mao
J Haskel
J Lynch Jr
JG Lynch Jr
JW Alba
KL Keller
KL Keller
KS Wessling
M Sujan
M Wanke
MJ Barone
MJ Barone
N Schwarz
N Schwarz
P Mathur
P Nedungadi
Paul W. Miniard
Peter R. Dickson
PW Miniard
R Ahluwalia
R Weber
Rama K. Jayanti
RD John
RL Rose
RR Burke
S Bambauer-Sachse
S Ng
S Shapiro
S Sood
S Spiggle
SJ Milberg
SM Broniarczyk
T Meyvis
University of Minnesota Consumer Behavior Seminar
WC Park
Z Gürhan-Canli
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension

Author: BC Shine
BJ Bronnenberg
BJ Mariadoss
CH Mason
CS Carver
CW Park
CWM Yeung
D Cui
D DelVecchio
D Kahneman
DA Aaker
David J. Curry
DC Smith
DJ Reibstein
DM Boush
DW Gerbing
E Martínez
EJ Nijssen
EM Salinas
F Völckner
F Völckner
GL Lilien
I Buil
I Grime
IM Martin
J Lei
JC Brocklebank
JC Nunnally
JR Anderson
KL Keller
KL Keller
LE Hem
M Christen
MS McCarthy
N Dens
N Dens
NK Malhotra
PA Bottomley
PA Dacin
RA Kerin
RF Baumeister
Robert E. Carter
RR Klink
S Bambauer-Sachse
S Bhat
S Czellar
SB MacKenzie
SK Reddy
SR Srinivasan
T Erdem
T Hennig-Thurau
TAB Snijders
V Swaminathan
VA Taylor
VDR Guide
W Lomax
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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