Penerapan Manajemen Merek pada USAha Kecil dan Menengah (UKM)

Mostly problems are faced by Small Medium Enterprises (SMEs) thatrelated to marketing aspect. Role of brand very important to SMEs in order its productis recognized easily by consumers. Implementation of brand management in SMEs willassist the brand recognition to their customers. This paper seeks to offer concept ofcreating brand awareness, brand management models, brand development model inSMEs. Implementation of effectiveness brand management consider about type andstrategy of business at each SMEs.The paper suggests that word by mouth strategy effectively to increasebrand awareness. The primary factor determining successful of brand management atSMEs is commitment of owners to focus in recognizing their brands. Owners havedouble roles in brand management is as director or manager that give intensivelyattention to brand management and as entrepreneurs who to be personification ofproduct's brand

A Preliminary Study of Formulating Strategic Design to Encouraging Green Tourism in Cikakak Village, Sub-district Wangon

Tourism is a potential sector to improve the economic welfare of the community. Tourism grows in various forms, one of which is a tourist village. Various forms of tourism are always required to develop to meet market demand. Sustainable tourism development is a challenge for tourism managers. The concept of green tourism is one of the solutions for sustainable tourism development. Green tourism is a tourism development concept with a minimum of environmental damage caused, improving the economic welfare of the community and still preserving the existing culture. This preliminary study aims to formulate the design strategies to encourage green tourism pioneers in Cikakak Village. Data obtained from the process of observation, interviews and literature studies. The result is that social marketing is needed as a strategy to encourage green tourism. The results of this study are expected to be the basis for designing social marketing strategies to encourage green tourism, especially for managers in Cikakak Tourism Village.Keywords: tourism development, social marketing, green tourism

Utilization of Hospital Management Information System (SIMRS) Using the Technology Acceptance Model (TAM) at RSGM UNSOED

The Covid-19 pandemic has changed the paradigm of health. Health care facilities, especially hospitals, must be able to adapt and adapt in order to continue to provide quality services for patients, the use of health technology is growing rapidly in the midst of a pandemic. The use of an electronic hospital management system at RSGM Unsoed is an effort to guarantee the quality of health services in hospitals by applying technology in the health sector. This study aims to determine the utilization of the RSGM Unsoed hospital management information system through the attitude of hospital staff in using SIMRS. The population studied were hospital staff who used the Hospital Management Information System (SIMRS) RSGM Unsoed. The sampling technique in this study used a non-probability sampling approach, namely by purposive sampling. The data used are sourced from primary data. The data collection technique used is a questionnaire. This research is a quantitative research with data analysis using multiple regression analysis. The theory used is the Technology Acceptance Model (TAM). The results showed that perceived usefulness and perceived convenience had a significant effect on the attitudes of hospital management information system users to hospital staff.Keywords: Quality, hospital management system information, technology acceptance model (TAM), health care, dental and oral hospital

PENGARUH PERSEPSI MENGENAI KEMUDAHAN MENGGUNAKAN DAN PERSEPSI KEGUNAAN PADA NIAT UNTUK MENGGUNAKAN INTERNET

The aims of this research are to analyses Perceived Ease to Use and Perceived usefulness to use internet. This research used Structural Equation Modeling (SEM) with Partial Least Square (PLS) with responder SLTP and SLTA teachers in Purwokerto.Results of these research are that perceived ease to use have not effect to intention to use, while perceived usefulness to use internet have effect to intention to use

The Role Of Artificial Intelligence (AI) In Digital Marketing : How Personalization Of Content Has Implications For Purchase Intention In Ecommerce

In the last few decades, technology has grown exponentially, especially in the field of marketing. Artificial Intelligence (AI) is a technology that has a role in improving digital marketing performance. AI is able to personalize the content displayed to customers as a result of the process of receiving data and processing it to be able to provide recommendations. This study aims to identify the role of Artificial Intelligence in digital marketing through personalized content so that it has an impact on purchase intentions in social commerce. Based on data from social media users, this study was evaluated using Structural Equation Modeling (SEM) equations. Our findings from both methods confirm that perceived value shows a significant and positive influence on customer purchase intentions. This research has academic implications regarding the importance of Artificial Intelligence becoming a key domain in the field of digital marketing. And practical implications that will benefit social commerce marketers in Indonesia

Market Structure, Scale Economies, and Industry Performance

We provide an extensive and general investigation of the effects on industry performance (profits and social welfare) of exogenously changing the number of firms in a Cournot framework. This amounts to an in-depth exploration of the well-known trade-off between competition and production efficiency. We establish that under scale economies, welfare is maximized by a finite number of firms. Our results shed light on several theoretical issues and policy debates in industrial organization, including the relationship between the Herfindahl index and social welfare, free versus socially optimal entry, concentration and profitability, destructive competition and natural monopoly. Our analytical approach combines simplicity with generality. ZUSAMMENFASSUNG - (Marktstruktur, Größenvorteile und Marktergebnis) In dem Beitrag wird im Rahmen eines Cournot-Ansatzes eine allgemeine Untersuchung der Auswirkungen der exogen sich ändernden Anzahl von Unternehmen auf das Marktergebnis (Gewinne und soziale Wohlfahrt) vorgestellt. Dabei wird in einer analytischen Betrachtung das bekannte Trade-off zwischen Wettbewerb und Produktionseffizienz herausgearbeitet. Es wird gezeigt, daß beim Vorliegen von Größenvorteilen die Wohlfahrt durch eine endliche Zahl von Firmen maximiert wird. Das Ergebnis beleuchtet verschiedene Aspekte der wirtschaftstheoretischen und industriepolitischen Diskussion, einschließlich der Beziehungen zwischen den Herfindahl-Index und der sozialen Wohlfahrt, freiem versus sozial optimalem Markteintritt, Konzentration und Profitabilität, ruinösem Wettbewerb und natürlichem Monopol. Der analytische Ansatz vereint Einfachheit mit Allgemeinheit.Cournot oligopoly; returns to scale; entry; equilibrium comparative statics

Analysis Of The Effect Of E-Wom Involvement On Consumer Buying Intention On Oppo Products On The Youtuber Gadgetin Channel

This research was carried out with the purpose of analyzing the involvement of e-WOM on the purchase intention of Oppo products on the YouTube channel Gadgetin. e-WOM involvement is influenced by factors such as information quality, information credibility, website quality, innovativeness, social support, and attitudes toward e-WOM. The research sample consists of of 200 participants who have watched videos on the Gadgetin channel on YouTube and the Partial Least Square (PLS) analysis technique is performed. According to the findings of this study, the factors of information credibility, website quality, innovativeness, social support, and attitudes towards e-WOM all have an influence on e-WOM involvement and e-WOM involvement has an influence on purchase intention. The research also found that innovativeness has an influence on e-WOM involvement. On the other hand, the variable of information quality did not have any effect on the involvement of e-WOM in this study. Managerial implications and suggestions for future study is provided in the article based on the result. &nbsp

KUALITAS PELAYANAN PENDAFTARAN TANAH PADA KANTOR PERTANAHAN KOTA PALU

This Research Target is to know and analyse the quality of service land registry at Office of Land; Ground of Palu Town.  By Using Research Type Qualitative hence informan selected in this research five of people. Data collecting use the technique interview and documentation. Technique analyse the data used  that is ( 1) Editing Data ( 2) Data Subdividing ( 3) Interpretation Mean the Data and ( 4) Withdrawal of Conclusion and Suggestion. Result of Research (1) Quality of Service Land Registry in Office of Land;Ground of Palu Town seen from mainstay factor not yet walked better this matter is seen from time duration still in getting land;ground certificate and result of interview with informan.(2) Quality of Service  land registry in Office of Land;Ground of Palu Town seen from factor Responsivitas not yet walked better this matter is seen by that society still visit upon the office of Land;Ground of Hammer Town, also supported by result of interview with the informan conducted by field. ( 3) Quality of Service of land registry in Office of Land;Ground of Hammer Town seen from Guarantee factor have walked better (4) Quality of Service  land registry  Office of Land;Ground of Palu Town seen from empathy factor have walked better and ( 5) Quality of Service  land registry in Office of Land;Ground of Palu Town seen from Direct Evidence factor have walked better

KAJIAN MENGENAI PERAN ASPEK ORGANISASIONAL DAN ASPEK LINGKUNGAN PADA KEPUTUSAN MENGADOPSI TEKNOLOGI INFORMASI

Organizational and environment aspects for small businesses have important roles in making decision to adopt information technology (IT). The purpose of this research is examine efect organizational aspects (business size, level of employees’ knowledge IT, information intensity and environment aspects (competitive). A survey was conducted in Yogyakarta city by purposive sampling technique. The samples that are used to data analysing are 102 small business. Partial Least Squares method was used to examine five research hypotheses. Research instrumens validity was measured by convergent validity and discriminant validity. Instrument reliability was measured by cronbach’s alpha and composite reliability. This research shows that firm size, employees’ knowledge about IT, nformation intensity and competitive have significantly positive effect to small businesses decision to adopt IT. This study contributes to insight that organizational and competitive environment aspects effect in making decision to adopt IT