Pengaruh Shopping Lifestyle, Discount Dan Fashion Involvement Terhadap Impulse Buying Pada Online Shop Lazada.Co.Id ( Studi Kasus Pada Mahasiswa Feb Unisma )

ABSTRACTThis research was conducted to determine the effect of Shopping Lifestyle, Discounts, Fashion Involvement on Impulse Buying at Lazada.co.id Online Shop at the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra's theory is used to take samples, that is the number of items x 5 so that a total sample of 110 people is found.To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 16 The results of this study are the Shopping Lifestyle, Discount, Fashion Involvement variables affect Impulse Buying simultaneously, partially the Shopping Lifestyle, Discount, Fashion Involvement variables affect the Impulse Buying at Lazada.co online shop. en at the Faculty of Business Economics, Islamic University of Malang. Keywords : Shopping Lifestyle, Discount, Fashion Involvement, Impulse Buyin

Pengaruh Gaya Kepemimpinan Demokratis, Motivasi, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV. Guna Karya

AbstractThis study aims to determine the effect of democratic leadership style, motivation, and work environment on employee performance at CV. Guna Karya Malang. In this study the sample is Malang City CV. Guna Karya employees. Collecting data using a questionnaire, data analysis, which used the validity of the test, reliability test, normality test, multiple regression analysis, classic assumption test, multicollinearity test, heteroscedasticity test, statistical test f, statistical test t. The results of this study have a significant positive effect on democratic leadership style, motivation, and work environment on employee performance at CV. Guna Karya Malang. There is a significant influence of democratic leadership style on the performance of CV. Guna Karya employees. There is a significant influence of motivation on the performance of CV. Guna Karya employees. There is a significant work environment on the performance of CV. Guna Karya employees.Keywords: Democratic Leadership Style, Motivation, Work Environment, Employee Performanc

PENGARUH PEMASARAN VIRAL, SELEBRITI ENDORSER DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LAZADA (Studi Kasus Pada Mahasiswa Universitas Islam Malang Fakultas Ekonomi Dan Bisnis)

ABSTRACT This study aims to examine and analyze the effect of viral marketing, celebrity endorsers, and brand awareness simultaneously and partially on purchasing decisions. The variables used in this research are Viral Marketing (X1), Endorse Celebrity (X2), Brand Awareness (X3) on Purchasing Decisions (Y). Viral Marketing (X1) on Referral Decisions, Celebrity Endorsers (X2) on Referral Decisions (Y), Brand Awareness (X3) on Referral Decisions (Y). The population in this study were students of the Islamic University of Malang, Faculty of Economics and Business, whose exact number was not known, so the sample used Malhotra, so the sample in this study was taken by purposive sampling method, namely the sampling technique based on certain considerations, which are considered suitable with the characteristics of the sample. which is determined so that will be the sample in this study is 100 samples (20 item questions x 5) data collection methods data collection is done by questionnaire. By preparing instruments in the form of written questions, in order to make the research easier, closed questions were used in this study, namely each question that had been provided with an answer that the respondent could choose from. The data analysis technique used in this study is multiple linear regression, the results of the study state that partially viral marketing has an effect on purchasing decisions. Celebrity Endorser influences Purchasing Decisions. Brand Awareness affects Purchasing Decisions. And simultaneously Viral Marketing, Celebrity Endorsers, and Brand Awareness influence Purchasing Decisions. Keywords: Viral Marketing, Celebrity Endorsers, Brand Awareness and Purchasing Decision

Organizational Commitment Versus Career Commitment

This study aims to determine the effect of career satisfaction on organizational commitment and career commitment. In addition, the study also aims to determine the effect of organizational commitment as variables that mediate the relationship between career satisfaction and career commitment. The sample used in this study is comprised of employees at a manufacture and service company. The data analysis in this study is conducted using the Partial Least Square (PLS). The results prove the existence of significant effects related to these following hypotheses: the influence of career satisfaction on career commitment; the influence of career satisfaction on organizational commitment; the influence of organizational commitment on career commitment; the influence of career satisfaction on career commitment through organizational commitment.     Keywords: career satisfaction, organizational commitment, career commitmen

ANALISIS PEMANFAATAN PEMASARAN DI MEDIA SOSIAL DAN MARKETPLACE DALAM MENINGKATKAN PENJUALAN DI MASA PANDEMI PADA UMKM INDUSTRI RUMAHAN DI DESA KARANG KEDAWANG KECAMATAN SOOKO KABUPATEN MOJOKERTO

             Penelitian ini menganalisis pemanfaatan pemasaran di medsos dan marketplace pada usaha rumahan seperti sepatu, sandal, helm, kuliner di desa karang kedawang Kecamatan Sooko Kabupaten Mojokerto. Metode pengumpulan data menggunakan wawancara ,kuisioner dan dokumentasi. Perkembangan pemasaran di medsos dan marketplace berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis dan dapat meningkatkan penjualan dan profit di masa pandemi. Dengan menggunakan pemasaran di medsos dan marketplace, Para UMKM di Desa Karang Kedawang memasarkan hasil indutri rumahan berupa sepatu, sandal,helm dan kuliner. Awalnya kegiatan usaha rumahan ini hanya sebagai pengisi waktu luang, kemudian menjadi kegiatan  utama yang dapat  menambah pendapatan  ekonomi dalam rumah tangga. Sebelum pandemi  kegiatan penjualan hasil industri ini secara konvesional maupun tradisional, mereka membuat hasil home industri  hanya berdasarkan pesanan. Tetapi di masa pandemi para UMKM mengalami penurunan penjualan dan sejak itu mulai mengenal adanya pemasaran di medsos dan marketplace maka sebagian sudah mulai menerima banyak pesanan, sehingga penjualan semakin meningkat pesat dibandingkan saat penjualan dengan cara lama. pemasaran di medsos dan marketplace dipandang sebagai media yang paling baik sebagai sarana promosi yang paling efektif dan efisien di masa pandemi serta mampu meningkatkan penjualan.Kata Kunci:  Pemasaran, Medsos, Marketplace, Peningkatan Penjualan.             This study analyzes the use of marketing in social media and marketplaces for home businesses such as shoes, helmets, culinary in Karang Kedawang Village, Sooko District, Mojokerto Regency. The data collection method uses interviews. Marketing developments on social media and marketplaces have an effect on the community in supporting various business activities and can increase sales volume and profits during the pandemic. By using marketing on social media and marketplaces, MSMEs in Karang Kedawang Village market the results of home industries in the form of shoes, helmets, culinary. Initially, this home-based business activity was only used as a free time filler, then it became the main activity that could increase economic income in the household. Before the pandemic, sales of industrial products were conventional or traditional, they made home industrial products only based on orders. But during the pandemic, MSMEs experienced a decline in sales and since then they have started to recognize the existence of marketing on social media and the marketplace, some have started to receive a lot of orders, so the sales volume is increasing rapidly compared to when selling in the old way. Marketing on social media and marketplace is seen as the best media as the most effective and efficient promotional tool during the pandemic and able to increase sales volume.Keywords: Marketing, Social Media, Marketplace, Increasing Sales

Pengaruh Fashion Involvement dan Shopping Lifestyle Terhadap Impulse Buying Produk Fashion Shopee ( studi kasus Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Malang Anggalatan 2016-2028

ABSTRACKThis study examines and analyzes the effect of fashion involvement and lifestyle shopping partially or simultaneously. The purpose of this study was to determine the effect of Fashion Involvement on impulse buying, the influence of shopping lifestyle on impulse buying and the effect of fashion involvement and Shopping Lifestyle on Impulse Buying of fashion shopee products, a case study of students from the Faculty of Teacher Training and Education at Malang Islamic University. The sampling technique used in this study was convenience sampling with the criteria of students aged 19 to 24 years old and making unplanned purchases on shopee fashion products. with the number of respondents set was 60 people. The data analysis method used is multiple linear regression analysis. Based on the research results, partial fashion involvement has a significant effect on impulse buying, and the shopping lifestyle variable has a significant effect on impulse buying. From the simultaneous test results, the variables fashion involvement and shopping lifestyle have a significant effect on impulse buying..Keywords : Fashion Involvement, Shopping Lifestyle, Impulse Buying

Strategi Pemasaran Digital Melalui Analisis SWOT Dalam Meningkatkan Penjualan Ditengah Pandemi Covid 19 (Studi Kasus Kripik Tempe Sari Rasa Sanan Di Malang)

Abstract This study qualitatively analyzes the Digital Marketing Strategy through Swot Analysis in Increasing Sales Volume Amid the Covid 19 Pandemic (Case Study of Keripik Tempe Sari Rasa Sanan  in Malang).The data collection method used is documentation. Based on the results of research and discussion of digital marketing strategies on sales volume to take advantage of opportunities and fight existing threats, Keripik Tempe Sari Rasa Sanan utilizes Instagram and Facebook social media well through ig or facebook ads. By doing digital marketing, it really helps to increase revenue which is also automatically accompanied by an increase in sales volume as well. This is proof that digital marketing has a big influence in increasing sales volume in the UMKM Sanan Tempe Chips business. Keywords: Digital Marketing, Sales Volume, Instagram, Facebook Ad

Pengaruh Persepsi Kemudahan Dan Persepsi Keamanan Terhadap Keputusan Penggunaan E-Wallet Shopeepay Di Kalangan Generasi Millenial ( Studi Pada Mahasiswa Manajemen UNISMA Angkatan 2018)

Abstract Instruments or means of payment have undergone changes, starting from conventional payment instruments in the form of metal and paper, now developing in a more practical form, namely electronic payment instruments. The purpose of this study was to determine the effect of perceived convenience and security on the decision to use shopeepay e-wallet. The type of research is quantitative research with a population of management students at the Islamic University of Malang Batch 2018 totaling 565 students who use the shopeepay application and purposive sampling is carried out and a test of 100 respondents is gotten. The information were then examined by numerous straight relapse test with the assistance of SPSS 25 programming. The outcomes showed that apparent straightforwardness altogether affected the choice to utilize shopeepay e-wallet. In like manner, the impression of safety to some degree altogether affects the choice to utilize shopeepay e-wallet. The variable impression of comfort and security all the while altogether affects the choice to utilize shopeepay e-wallet.                                                                          Keywords: Perception of Ease, Security Perception, Usage Decision, e-wallet, Shopeepa