57 research outputs found
The Indonesia Policy on Television Broadcasting: A Politics and Economics Perspective
All around the world, the TV broadcasting business has had an enormous impact on the social, political and economic fields. Therefore, in general, most of the countries regulate TV business well to produce an optimal impact on the nation. In Indonesia, the TV broadcasting business is growing very significantly. After implementing Broadcasting Act number 32 of 2002, the number of TV broadcasting companies increased to 1,251 compared to before 2002, which only had 11 channels, and were dominated by the private TV stations. However, the economic contribution of the TV broadcasting business in Indonesia is still small. Even in 2017, the number of TV companies decreased by 14.23% to 1,073. This situation raises a serious question: how exactly does Indonesian government policy regulate the TV industry? This article is the result of qualitative research that uses interviews and document analysis as a method of collecting data. The results showed that the TV broadcasting industry in Indonesia can not develop properly because the government do not apply fair rules to the private TV industry. Political interests still color the formulation of rules in which the government and big TV broadcasting companies apply the symbiotic mutualism policy to protect each other's interests
Neuromarketing – A fogyasztói magatartás vizsgálatának új lehetőségei
A neuromarketing napjainkban egyre több lehetĹ‘sĂ©get biztosĂt a fogyasztĂłi döntĂ©shozatal megismerĂ©sĂ©re, valamint a döntĂ©sek mögött hĂşzĂłdĂł motĂvumok/Ă©rzelmek feltárására. Az agykutatás eszközei korábban nem ismert összefĂĽggĂ©sekre világĂtanak rá, amelyeket a marketing szakemberek jĂłl hasznosĂthatnak a stratĂ©giai tervezĂ©s, termĂ©kfejlesztĂ©s, kommunikáciĂłs stratĂ©gia kialakĂtása Ă©s az árazás során. Emellett ugyanakkor figyelembe kell venni azt, hogy a jelenleg használatban lĂ©vĹ‘ kutatási mĂłdszerek Ă©s eszközök nem tekintenek vissza jelentĹ‘s mĂşltra, ezĂ©rt az eredmĂ©nyek gyakorlati felhasználhatĂłsága mĂ©g korlátozott. Emellett a tudományterĂĽlet vizsgálati mĂłdszertanának folyamatos fejlesztĂ©se szĂĽksĂ©ges a megbĂzhatĂł, gyakorlatban is alkalmazhatĂł eredmĂ©nyek Ă©rdekĂ©ben. DilemmakĂ©nt merĂĽl fel a kutatási eszközök alkalmazhatĂłságának határa. Jelenleg a szemkamerával, az EEG-vel, a kĂĽlönbözĹ‘ fizikai reakciĂłkat mĂ©rĹ‘ eszközökkel, illetve ezek kombináciĂłival elvĂ©gzett kutatások alkalmazása megalapozottnak
tekinthető. Ennek nyomán az ilyen jellegű vizsgálatokat már egyes piackutató cégek szolgáltatásként ki is dolgozták.
A klasszikus agykutatási eszközök eredmĂ©nyei, valamint a fogyasztĂłi reakciĂłk közötti párhuzamok egyĂ©rtelmű meghatározása ugyanakkor számos alapkutatási feladat megoldását igĂ©nyli. Ilyenek lehetnek pĂ©ldául a szĂnek, formák, tĂ©rszerkezet, Ăzek, illatok Ă©s szagok, hangok, zörejek Ă©s zenĂ©k, tapintás Ă©s állag hatásvizsgálata a fogyasztĂł Ă©rtĂ©kĂtĂ©letĂ©re
A hagyományos magyar Ă©lelmiszerek fogyasztĂłi megĂtĂ©lĂ©se, kĂĽlönös tekintettel a magyar szĂĽrke marha Ă©s mangalica termĂ©kekre
A közlemĂ©ny kĂ©t országos kutatás eredmĂ©nyeit ötvözve mutatja be a hungarikum jellegĂ© Ă©lelmiszerek fogyasztĂłi megĂtĂ©lĂ©sĂ©t, kiemelten a mangalica Ă©s a szĂĽrke marha termĂ©kekre vonatkozĂłan. VizsgálatunkbĂłl kiderĂĽl, hogy a hazai fogyasztĂłk körĂ©ben mind a hungarikum, mind a hagyományos magyar Ă©lelmiszer kifejezĂ©s igen nagy arányban ismert. A fogyasztási Ă©s vásárlási szokások tekintetĂ©ben igen kedvezĹ‘ kĂ©pet kaptunk. A megkĂ©rdezettek döntĂĄ többsĂ©ge (96,6%) fogyaszt valamilyen hagyományos jellegĂ© Ă©lelmiszert. KiugrĂł eltĂ©rĂ©st tapasztaltunk azonban a beszerzĂ©si forrásokat vizsgálva, a tömegtermĂ©kekkel szemben e termĂ©kkörnĂ©l a direkt (közvetlen) Ă©rtĂ©kesĂtĂ©si csatornák kerĂĽlnek elĂĄtĂ©rbe. A szĂĽrke marha hĂşsának fogyasztása igen alacsony szintĂ©, jellemzĂĄen azĂ©rt, mert nem ismerik, vagy nem tudják beszerezni a termĂ©ket. A fogyasztĂłk több, mint kĂ©tharmada nem is tartja elkĂ©pzelhetĂĄnek, hogy a jövĂĄben ilyen jellegĂ© termĂ©ket fogyasszon. Akik azonban fogyasztják ezt a hĂşsfĂ©lĂ©t, azok elsĂĄsorban annak egĂ©szsĂ©gre gyakorolt kedvezĂĄ hatásait emlĂtik a vásárlás motiváciĂłi között. A mangalica esetĂ©ben jelentĂĄsen nagyobb azok aránya, akik fogyasztják a termĂ©kkört, a megkĂ©rdezettek közel felĂ©nek már az asztalára kerĂĽlt. Ugyanakkor a nemfogyasztĂłk szinte kivĂ©tel nĂ©lkĂĽl Ăşgy nyilatkoztak, hogy a jövĂĄben sem tartják elkĂ©pzelhetĂĄnek ezen hĂşstĂpus fogyasztását, elsĂĄsorban annak magas zsĂrtartalma miatt. The consumers’ judgement on the traditional Hungarian dishes is introduced in this article relating to the mangalicza pig and the Hungarian grey cattle on the basis of two different research projects. The research revealed that expressions “Hungaricum” and the “traditional Hungarian dishes” are well known among the Hungarian consumers. The greatest part (96,6%) of respondents consume some kind of traditional Hungarian products or dishes. Significant differences can be found between the purchasing channels of the traditional and conventional foods because direct channels are more important in case of traditional ones. The consumption level of the Hungarian grey cattle and its products is low because they are unknown or they are difficult to purchase. More than two third of the consumers cannot imagine to consume it in the future. The consumers of this product group mention its favourable effect on health as the most important among the motivations of purchase. The rate of consumers is significantly higher in case of the mangalicza pig; almost half of the respondents have already consumed this kind of product. At the same time the non-consumers stated that they do not want to try it in the future because of its high fat content
Consumers’ Perception of Risks to the Development of Sustainable Consumption
The article presents consumers’ perception of risks caused by the adoption of
the sustainable consumption model in households. The research was based on primary
materials from direct personal interviews conducted as part of a questionnaire
survey. The results were subjected to a substantive analysis using elements of the
content analysis developed by Berelson. The research revealed that consumers observed
the risk of balancing consumption in their surroundings. The respondents
listed the following risks as the most important: higher costs of consumption, time
consumption, the need to engage in the implementation of new rules, control of
consumer behaviour, greater consumer involvement, and difficulties resulting from
the adoption of this consumption model. The knowledge of the risks caused by the
adoption of a sustainable consumption model can be used to develop programmes
promoting sustainable consumers’ attitudes and propagating these ideas. The awareness
of sustainable consumption requires time to be developed. It is necessary to
conduct a further research and analyses of sustainable consumption, because the
knowledge and skills in affecting consumers’ attitudes are necessary to develop and
strengthen consumption
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