The value of local Italian supply chain of the large wild ungulates meat: the case of the red deer meat in Alpine valleys

Currently in Italy, in contrast to other EU countries, a supply chain for hunted game meat does not exist. Nevertheless there are the conditions for its development (Gaviglio et al., 2017); in fact game meat dishes’ has always been part of Alpine area’s culinary tradition and furthermore, management measures aimed at reducing the overpopulation of large wild ungulates leaded to an increase in the availability of their meat.In this context, the present research aims at analyze the dynamics of the value in the local non-existent supply chain of the large wild game meat by the application on the case study of the Valle Ossola (Piedmont, Italy). Due to its representativeness among Italian wild ungulates, the research focus on red deer meat.The data has been collected in 2016 through in-depth interviews and focus groups with the stakeholders involved in the supply chain: hunters, transformers and restaurateurs.Results show that for the hunter the red deer reach a hypothetical price of 6,00 €/kg. From a meat processing targeted at the maximum enhancement of the carcass, without any waste, the transformers can reach a hypothetical price of 9,80 €/kg. Whereas for the restaurateur, the red deer meat can reach a final price range between 22,88 and 51,47 €/kg (hypothesizing maximum sales of high value-added course).Through the maximization of the meat’s quality, hunter and transformers profits can increase significantly, with a redistribution of the added value throughout the supply chain.A limitation of this study is that the calculated values does not take into consideration the stakeholders’ production costs (that increasing along the supply chain).Considering our findings, the development of sustainable supply chain of the local game meat could be economically interesting. Thus, wild ungulates could represent an economic resource for the population rather than an environmental and social cost for the mountain areas

Effect of hunting awareness on wild game meat purchase behavior

Although wild game meat constitutes a sustainable and healthy alternative to conventional meat and hunting contributes to the control of game populations, international studies on consumer attitudes towards this type of meat are still limited and no previous research has been focused on the Italian population.For the development of successful marketing strategies and/or public policy intervention, the knowledge of consumers’ purchase behavior is a key factor. Among all the determinants that can influence the behavior of consumers of hunted wild game meat (i.e. animal welfare, sustainability, ecological food choice, product safety, nutritional quality), the consumers’ awareness of hunting activity and their perceptions of wild game meat assume a crucial role.Accordingly, in this paper an online survey on a sample of 741 Italian meat consumers has been conducted to investigate the relationship between consumers’ purchase behavior and their awareness of hunted game meat and hunting practices (chi-square test, F-test). Statistically significant differences were found among segments of consumers with different levels of wild game meat consumption frequency. The analysis shows that, as expected, the highest consumption level of wild game meat relates to the highest level of general awareness of wild game meat and hunting practices.Our findings are in line with previous literature, that links positive behaviors of consumers towards wild game meat and hunting to familiarity and experience with hunting and hunters. Nonetheless, the present study provides a deeper understanding of the Italian consumers’ attitudes and perceptions of wild game meat and could suggests policy guidelines for the development of future targeted marketing strategies.

Development of a wild game meat supply chain: assessment of the food safety of large wild ungulates’ meat by interviews with hunters

Despite the population of wild ungulates is rapidly growing (Ramanzin et al., 2010) and the Italian production has the predisposition to the high quality food, there is no food supply chain for hunted game in the Italian territory. Consequently, the customers’ demand is met by relevant amount of imported meat from other nearby markets.With the purpose of understanding the opportunities of an Italian new supply chain, the present research aims at the collection of information about hunters and their behavior in order to assess the food safety of their product.The survey was carried out on a sample of 145 hunters of Verbania (Piedmont-Italy), by using self-compiled questionnaire.Results show the interesting potentialities of the area in terms of quantity of salable product. On the other hand, the hunted meat still does not reach adequate hygienic and quality standards to be traded. In fact, the descriptive analysis show that 63% of the hunters do not provide a proper maturation of the meat and 21% of them do not bleed the game just after shooting. Furthermore, 12% of the respondents use cellars or even the garages for the maturation.The wrong behaviors of the hunters are related to their cultural background, which probably represents the most important barrier for a change.Our findings provide important inputs for the development of a real market for this type of meat. Therefore, the research seems to be relevant at both scientific and practical level. It proposes a new conceptual and practical option for a more sustainable development of Italian (and others) mountain areas

The Effect of Verbal and Iconic Messages in the Promotion of High-Quality Mountain Cheese: A Non-Hypothetical BDM Approach

To ensure the sustainable development of mountain livestock farming, the adequate remuneration of high-quality dairy products is fundamental. In this sense, communication strategies aimed at promoting mountain products and ensure better positioning and higher market prices are fundamental. The present research seeks to expand the literature regarding consumers’ willingness to pay for mountain foods by using an online real auction experiment aimed at evaluating the premium price that consumers are willing to pay for summer over winter mountain cheese, depending on the information provided concerning the taste anticipation or animal welfare. The results showed an overall small premium price given to the higher quality summer cheese; this could be, partially, due to a generally low degree of consumer knowledge about mountain dairy farming. With reference to communication strategies, the results provide evidence about the effectiveness of the rational messages founded upon sensorial characteristics and the anticipated taste of cheese. In addition, this study explored that adding a logo had no main effect on the price premium participants were willing to pay. This may be due to the fact that logos and claims, having a lower information content, are more indicated to lead the choice of consumers with a higher level of awareness. In the conclusion section, policy and agribusiness implications of the findings are provided

Disentangling individual phases in the hunted vs. farmed meat supply chain: exploring hunters’ perceptions in Italy

The growing body of literature concerning the hunted wild game meat (HWGM) supply chain is mainly focused on the final consumer, while little is known about upstream production processes. Even though the hunter plays a central role here, it is not well understood how hunters themselves perceive their role in the various phases of the production process. The present study explores Italian hunters’ perception of the HWGM supply chain and compares it to their perception towards the conventional farmed meat supply chain. We distinguish several phases of this production process and find that the final phase related to on-site game dressing is considered problematic, perhaps because hunters perceive themselves as less skilled than professional butchers. The results, in fact, show that hunters prefer hunted products over farmed meat, but that they consider hunted wild boar meat less safe compared to farmed pork. Findings from this study provide a rare glimpse from the inside of the supply chain and reveals the needs for a broad risk assessment analysis on the Italian game meat supply chain. Considering the development of the Italian emerging market of the HWGM, our results also highlight the relevance of training activities on hunters in order to increase the safety and quality of the final product

Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy

The increase in meat consumption expected in the next decade will require more and more proteins for animal feeding. The recent amendments to the European “BSE Regulation” allow the use of insects and porcine-based meals in poultry farming, providing novel, sustainable substitutes for vegetable fodder. While the technological and nutritional properties of novel feeds containing processed animal proteins are widely recognized, far less is known about consumers’ acceptance of meat produced by animals fed on animal-based meals. In the present research, a best–worst survey was applied to estimate consumers’ preferences for chicken fed on plants, insects, or porcine-based meals using a sample of 205 Italian consumers. Furthermore, product price, type of farming, and “Free-from” labeling were considered in the analysis to evaluate the relative importance of feed ingredients compared to other important attributes of meats. The results show that the most relevant attributes are type of farming and “Free-from” claims, while type of feed represents the third attribute in order of importance. Notably, both insect and porcine flour are considered as negative characteristics of the product, suggesting that mandatory labeling signaling the use of these feeds would negatively impact on the value of chicken meat

Disentangling Individual Phases in the Hunted vs. Farmed Meat Supply Chain: Exploring Hunters’ Perceptions in Italy

The growing body of literature concerning the hunted wild game meat (HWGM) supply chain is mainly focused on the final consumer, while little is known about upstream production processes. Even though the hunter plays a central role here, it is not well understood how hunters themselves perceive their role in the various phases of the production process. The present study explores Italian hunters’ perception of the HWGM supply chain and compares it to their perception towards the conventional farmed meat supply chain. We distinguish several phases of this production process and find that the final phase related to on-site game dressing is considered problematic, perhaps because hunters perceive themselves as less skilled than professional butchers. The results, in fact, show that hunters prefer hunted products over farmed meat, but that they consider hunted wild boar meat less safe compared to farmed pork. Findings from this study provide a rare glimpse from the inside of the supply chain and reveals the needs for a broad risk assessment analysis on the Italian game meat supply chain. Considering the development of the Italian emerging market of the HWGM, our results also highlight the relevance of training activities on hunters in order to increase the safety and quality of the final product

Evaluating the flood damage on dairy farms: a methodological proposal

The debate on climate change arose several concerns on the impacts of floods on agriculture and, consequently, on food security. At the same time, the European Floods Directive asks Members States to implement suitable measures to mitigate flood damage on economic activities, including farms. Still, while several analyses were developed to estimate potential flood damages on crops, a gap exists for livestock productions. The purpose of this study is to develop a conceptual model for the assessment of flood economic damages on dairy farms. Results propose a static and a dynamic model of farms recovery actions to re-establish the farming activity, which takes into account all farm components, as well as their interaction. Facing the destruction caused by floods, a first reaction of farmers could be closing the activity, with repercussion on this well-being as well as on farm workers’, and on the economy of rural areas. From this perspective, this study wants to provide a first methodological pathway to support farmers in restoring their activity

A theoretical framework to assess the impact of flooding on dairy cattle farms : identification of direct damage from an animal welfare perspective

For the economic sectors, the need to address the challenges posed by natural disasters due to climate change is an outstanding issue. To date, according to the European Commission (2019), there is still a gap in the estimation of the costs of flood in all European countries and the direct impact that these floods have on agricultural activities. More specifically, the damage to livestock has been minimally studied. The aim of this study is is therefore to identify the flood damage that affects dairy cattle farms, focusing on the damage to herds caused by a flood event; in fact, poor welfare conditions of dairy cattle directly affect production and thus farm revenue. To accomplish the aim of this study, a framework was first developed to identify possible damage types. Then, scientific literature focusing on the identification of flood damage to dairy herds was reviewed, and to quantify this damage to herds, literature sources providing information on the magnitude of variation in the identified damage types were used. Thus, our results provide relevant information on the variables that should be taken into account when assessing of the direct damage affecting the overall welfare of a dairy herd after a flood event. This evidence could then contribute to the development of tools aimed at assessing damage to dairy cattle on flood-affected farms