45 research outputs found

    Third-Person Perceptions and Calls for Censorship of Flat Earth Videos on YouTube

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    Calls for censorship have been made in response to the proliferation of flat Earth videos on YouTube, but these videos are likely convincing to very few. Instead, people may worry these videos are brainwashing others. That individuals believe other people will be more influenced by media messages than themselves is called third-person perception (TPP), and the consequences from those perceptions, such as calls for censorship, are called third-person effects (TPE). Here, we conduct three studies that examine the flat Earth phenomenon using TPP and TPE as a theoretical framework. We first measured participants’ own perceptions of the convincingness of flat Earth arguments presented in YouTube videos and compared these to participants’ perceptions of how convincing others might find the arguments. Instead of merely looking at ratings of one’s self vs. a general ‘other,’ however, we asked people to consider a variety of identity groups who differ based on political party, religiosity, educational attainment, and area of residence (e.g., rural, urban). We found that participants’ religiosity and political party were the strongest predictors of TPP across the different identity groups. In our second and third pre-registered studies, we found support for our first study’s conclusions, and we found mixed evidence for whether TPP predict support for censoring YouTube among the public

    When Science Journalism is Awesome: Measuring Audiences’ Experiences of awe from Reading Science Stories

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    In collaboration with professional science journalists, we conducted a national online survey (N = 2,088) to explore facets of awe as potential response states to science journalism and how audiences’ dispositional science curiosity may influence these response states. Our science journalist collaborators identified several “awe-inducing” articles as well as a “business-as-usual” article to use in the survey, and we measured participants’ experiences of awe using the Awe Experience Scale (AWE-S). We replicated the factor structure of the AWE-S and found that participants’ generally experienced greater awe from reading the “awe-inducing” science articles compared to the “business-asusual” one. Only partial support for the Differential Susceptibility to Media Effects model was found. Although we found that greater science curiosity predicted greater awe reactions to science journalism, science curiosity did not moderate the relationship between type of article read and experiences of awe. Together, these results demonstrate that audiences can experience awe from reading science journalism and the AWE-S is a good way to capture this emotion for media psychology research

    Culturally Antagonistic Memes and the Zika Virus: An Experimental Test

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    This paper examines a remedy for a defect in existing accounts of public risk perceptions. The accounts in question feature two dynamics: the affect heuristic, which emphasizes the impact of visceral feelings on information processing; and the cultural cognition thesis, which describes the tendency of individuals to form beliefs that reflect and reinforce their group commitments. The defect is the failure of these two dynamics, when combined, to explain the peculiar selectivity of public risk controversies: despite their intensity and disruptiveness, such controversies occur less frequently than the affect heuristic and the cultural cognition thesis seem to predict. To account for this aspect of public risk perceptions, the paper describes a model that adds the phenomenon of culturally antagonistic memes – argumentative tropes that fuse positions on risk with contested visions of the best life. Arising adventitiously, antagonistic memes transform affect and cultural cognition from consensus-generating, truth-convergent influences on information processing into conflictual, identity-protective ones. The paper supports this model with experimental results involving perceptions of the risk of the Zika virus: a general sample of US subjects, whose cultural orientations were measured with the Cultural Cognition Worldview Scales, formed polarized affective reactions when exposed to information that was pervaded with antagonistic memes linking Zika to global warming; when exposed to comparable information linking Zika to unlawful immigration, the opposing affective stances of the subjects flipped in direction. Normative and prescriptive implications of these results are discussed

    Women and YouTube

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    Are Women a Missing Audience for Science on YouTube? An Exploratory Study

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    Educational science programming on digital video platforms such as YouTube wrestle with sometimes significant gender disparities in viewership. When men engage with science and technology content on digital platforms more than women, gender gaps in the understanding of, engagement with, and interest in STEM may intensify. Therefore, there is a critical need for research aiming to aid in our understanding of these gender differences. This study provides evidence that the gender gaps may exist not in the use of YouTube itself, but in the engagement with science and technology content on the platform. Furthermore, there are gender differences in the reasons for engaging with such content, with women, perhaps, more motivated by instrumental purposes than to satisfy their science curiosity
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