35 research outputs found
Kirkon strategia kerronnallisena käytäntönä – Kamppailu strategiatyöstä ja strategian sisällöstä
In this paper we explore how strategy work isnarratively accomplished in church and whatis the role of cultural narratives in story-telling.We identified six competing cultural narrativesin the parish we studied: participatory vs. traditional strategy work, technical-rational vs. localknowledge and customer orientation vs. spirituality. Through these narratives there is a struggle over meaning of strategy work, the contentof strategy and subjectivity of a strategist. Thestudy further shows how traditional strategynarratives restrict shared construction of futureand the use of local knowledge in strategy work.Further, the narrative of spirituality in church ismarginalized