Residual meson-meson interaction from lattice gauge simulation in a simple QED model

The residual interaction for a meson-meson system is computed utilizing the cumulant, or cluster, expansion of the momentum-space time correlation matrix. The cumulant expansion serves to define asymptotic, or free, meson-meson operators. The definition of an effective interaction is then based on a comparison of the full (interacting) and the free (noninteracting) time correlation matrices. The proposed method, which may straightforwardly be transcribed to other hadron-hadron systems, here is applied to a simple 2+1 dimensional U(1) lattice gauge model tuned such that it is confining. Fermions are treated in the staggered scheme. The effective interaction exhibits a repulsive core and attraction at intermediate relative distances. These findings are consistent with an earlier study of the same model utilizing L\"{u}scher's method where scattering phase shifts are obtained directly.Comment: 28 pages, compressed postscript fil

Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

The present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed