518 research outputs found

    Infant Care Education to Pregnant Women Before the Parental Role Transition

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    This capstone focused on the role occupational therapy can play among expectant mothers. The experience was completed at a Cleveland-based community, Zelie\u27s Home, where women receive support as they embrace motherhood. A program manual and informational handouts were distributed with a goal of educating pregnant women on infant care techniques.https://engagedscholarship.csuohio.edu/ot_capstone_posters/1027/thumbnail.jp

    Crafting the Brand: Characterizing Consumer Perspective of Brand Equity Among Microbreweries in Northwest Arkansas

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    Craft beer and craft breweries are on the rise across the United States and more importantly, in Arkansas. Throughout the past two decades, craft beer has gained popularity in the state of Arkansas as the number of craft breweries have risen across the state. However, there is currently little literature on how branding in craft breweries in Northwest Arkansas is used to gain and retain loyal consumers. This study aimed to add to the academic literature and provide practical recommendations to practitioners on how brand equity is built among craft breweries in Northwest Arkansas, using qualitative interviews. Marketing strategies of craft beer producers were examined by interviewing loyal consumers. Participants were asked a series of questions relating to the six building blocks of Keller’s Brand Resonance Model and what efforts their respective brewery utilize. Researchers identified loyal consumers noted value in how the brewery made them feel and how it reflected their self-evaluations. Marketing tactics were also identified, and the findings revealed breweries utilize social media, point of purchase signage, and word of mouth to engage consumers and further develop their brands

    Crafting the Brand: Characterizing Consumer Perspective of Brand Equity Among Microbreweries in Northwest Arkansas

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    Craft beer and craft breweries are on the rise across the United States and more importantly, in Arkansas. Throughout the past two decades, craft beer has gained popularity in the state of Arkansas as the number of craft breweries have risen across the state. However, there is currently little literature on how branding in craft breweries in Northwest Arkansas is used to gain and retain loyal consumers. This study aimed to add to the academic literature and provide practical recommendations to practitioners on how brand equity is built among craft breweries in Northwest Arkansas, using qualitative interviews. Marketing strategies of craft beer producers were examined by interviewing loyal consumers. Participants were asked a series of questions relating to the six building blocks of Keller’s Brand Resonance Model and what efforts their respective brewery utilize. Researchers identified loyal consumers noted value in how the brewery made them feel and how it reflected their self-evaluations. Marketing tactics were also identified, and the findings revealed breweries utilize social media, point of purchase signage, and word of mouth to engage consumers and further develop their brands

    A Child\u27s Experience Working Through Grief: A Booklet For School Aged Children Navigating Their Grief Journeys

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    The term grief describes the feelings you experience in response to the death of a person in your life, while the term mourning represents the period in which you feel or express signs of grief or sorrow. A child’s grief experience after the death of a significant person in their life is an often overlooked and understudied topic. The importance of being open and honest with children as they navigate their grief journey is at the forefront of this project. Using research regarding how children process, express, and understand grief, I created, “A Person In My Life Has Died, What Happens Now? A Booklet for School-Aged Children Navigating Their Grief Journey.” This booklet aims to provide school-aged children with information and interactive activities as they navigate their complicated journey of grief. After creation of the booklet, it was distributed to children ages seven to ten at FRIENDS WAY, a grief support group located in Warwick, Rhode Island. Upon delivery of the booklets to coordinators at FRIENDS WAY, I received incredible feedback regarding the activities included in the booklet. FRIENDS WAY staff assessed the booklet as age appropriate and promoting a positive and healthy method of working through grief. Caregivers especially appreciated the booklet’s core message that grief never truly ends, is a lifelong journey, and is different for everyone. This positive feedback and clear understanding of the central principle of the booklet clearly identified its significant value to the children as they navigate their lifelong journey with grief

    Authenticity in the Country Music Industry

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    When researching the country music industry, it is impossible to avoid certain words—authenticity, sincerity, tradition—as a country music consumer, I have personally noticed these themes appearing frequently. As a consumer, I have been confused by the images that I’ve observed in country music scholarship and journalism based on tradition or authenticity (or, more often, the lack thereof). There is serious reverence for certain people, places, and things in country music. The Grand Ole Opry, the “legends” of the industry, and Nashville itself are treated with the utmost respect because of the roles that they’ve played in the development of country music. I have personally witnessed certain artists either being praised or criticized because of the way they do or do not stick to the status quo that those legends created. I have noticed that artists are perceived among my peers differently based on whether their music fits with the traditional images of country music or leans more toward the stylings of pop music. What is confusing, then, is that sometimes the same artist or work can be argued both ways, and there’s often not a real conclusion made. As a student, I find this interesting, and wanted to find out more about the ideas of traditionalism and authenticity in the country music industry. Because of this, I chose to research and discuss the idea further in this thesis. The purpose of this study is to explore the background of the country music industry that created this idea of authenticity and to determine the role it plays in the consumption of country music by the average fan. Throughout my research I found that many scholars have written that authenticity is of the utmost importance for a country artist. I found several factors that have helped to build up the idea that authenticity is key. Those factors were: country music is nostalgic and seeks out a connection with the past, listening to country music is a spiritual experience, country artists are more accessible to their fans than other artists, and there is a certain life story that many country artists generally fit. Through the use of two country artists as main examples— George Strait and Garth Brooks—these artists represent both the traditional and the non-traditional, and I chose to study these artists in particular because of their impressive sales, chart, and award histories. This thesis explores the idea of authenticity and what true value it holds for consumers of country music

    A Modern Mother: Harriet Powers

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    The proposed presentation, “A Modern Mother: Harriet Powers (1837-1911),” was inspired by Linda Nochlin’s provocative question, “Why have there been no great women artists?” While the question is simple and concise, it enlists a number of responses. The most common response to this question, as pointed out by the contemporary group of artists known as the Guerilla Girls, is to counter with the question: “Why haven’t more women been considered great artists throughout Western history?” The reframing of Nochlin’s question implies the presence of greatness among the female ranks of artists, and allows for discovery and celebration of those forgotten. In response, this paper performs as an exhibition proposal which identifies Harriet Powers, an African-American woman from Georgia, as an important figure working before the start of the shift to modernism near the turn of the century. Powers worked from inside her specific intersection of oppression, a black woman born into slavery, who created abstract quilts, not visually dissimilar to the painted works of Henri Matisse. Though her medium, quilting, has generally been cast off by historians and theorists, we see her influence flows into contemporary art, through material and aesthetic. This paper is part of a continued research project, encompassing a review of literature, visual analysis, and curatorial study. The ultimate intent for the research is to be presented to the Georgia Museum of Art as a formal exhibition proposal to be considered

    Debriefing in the Emergency Department

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    Emergency Department (ED) staff are repeatedly exposed to high stress situations and as a result suffer from compassion fatigue, secondary traumatic stress, symptoms of post-traumatic stress disorder, burnout and high turnover rates. Staff turnover is costly to the health system in the form of training new staff and potential poor patient outcomes due to under staffing or inexperience of staff. Based on a survey about debriefing, Level 1 Adult and Pediatric Emergency Department staff reported 81% felt there was inadequate support for critically stressful events that occur. Debriefing was identified by 75% of the staff as an option for support. This survey of the ED staff identified the need for an immediate and informal process for clinical care feedback and emotional processing after high stress events in the Emergency Department. An adaptation of the Debriefing in Situ Conversation after Emergent Resuscitation Now (DISCERN) tool was developed by an interdisciplinary team of ED nurses and physicians based upon the reported needs of the staff. Time was an overwhelmingly identified barrier to implementing a debriefing process, but nursing and physician leadership assurance in prioritizing a supportive work environment was provided. The benefits of debriefing expand beyond just improving work environment, it can also lead to improved teamwork, communication, patient satisfaction and even patient outcomes

    Systematic Review: Comparative Efficacy of the Picture Exchange Communication System (PECS) to Other Augmentative Communication Systems in Increasing Social Communication Skills in Children with Autism Spectrum Disorder

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    Purpose: This systematic review aims to compare the efficacy of the Picture Exchange Communication System (PECS) to other forms of Augmentative and Alternative Communication (AAC) in increasing social communication skills in children with Autism Spectrum Disorder (ASD). Methods: A systematic review of the literature on PECS and other forms of AAC written between 2007 and 2018 was conducted. Studies were selected based on the established inclusionary and exclusionary criteria. The inclusionary criteria incorporated subjects with a formal diagnosis of ASD under the age of 18. Exclusionary criteria included individuals with severe sensory, motor, and/or other medical conditions that may have affected their use of PECS. 25 articles of varying study designs were critically appraised for validity and reliability to minimize bias. Results: Results suggest that both PECS and other forms of AAC are conducive to improving social communication in children (\u3c18 \u3eyears) with ASD. Advancements in conversation initiation, requesting behaviors and joint attention were noted, resulting in a global increase in communication interactions. However, studies demonstrated mixed results with specific consideration of rate of acquisition, modality preference, and overall effectiveness of the system. Conclusion: Synthesis of results from the 25 studies suggest that both PECS and other AAC systems show favorable outcomes for encouraging social-communicative behavior. The clinical implications of these results suggest the implementation of an AAC system may be client dependent. Single design designs were included in this review due to the lack of research in the areas of ASD and AAC. Further research of this comparison should be conducted on larger populations of children with ASD to improve clinical decision making to target social communication and increase generalizability.https://scholarworks.uvm.edu/csdms/1000/thumbnail.jp

    You Are What You Wear: Clothing and American Authors of the Early 20th Century

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    Though clothes are often said to “make the man,” they are not frequently said to build a character. This thesis explores the ways in which clothing was a performative tool for those who wore it during the 1920s in America as well as for authors who wrote about this world in which they lived. This study’s theoretical framework is inspired by Judith Butler’s concept of the performative; it is also influenced by historical research into the clothing of the 1920s. Primary texts explored include F. Scott Fitzgerald’s The Great Gatsby and Tender Is the Night, Nella Larsen’s Quicksand, and Jessie Redmon Fauset’s Plum Bun: A Novel without a Moral. In each of these works, clothing is used symbolically as a way to emphasize thematic elements, but it is also used as a tool through which the author builds characters. Through careful crafting of the self’s appearance, individuals choose to either conform to the world around them or to subvert it. Furthermore, these characters use clothing to specific purposes, mirroring the utility of garments in the real world, whether one is examining contemporary society or a specific era like the Jazz Age
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