DIGITAL FINANCE MARKETING BUSINESS STRATEGY AND MANAGEMENT

The job of this research is to identify the process of digital finance marketing strategies and management systems. The objective in this study has been made on the basis of the goal and the questions have been prepared accordingly. Literature review: The aforementioned advantages of digital marketing for financial services firms enable them to focus on individuals who have a higher probability of becoming clients. When compared to other marketing channels like print and television, the return on investment is extremely high in the case of digital marketing. Handling money matters is a tough job and attracting people in this process is also quite tough, however, the rise of digital marketing systems has helped increase awareness among people to help them connect with the best finance service providers. Methodology: This study has collected secondary data and for that journals, articles and research papers have been a great help. It can be seen that the collection of secondary data is able to help in highlighting historical information Findings and analysis: This section included a thematic analysis of the collected data. Themes have been created to appropriately justify all of the material. This has aided in providing a solution to the research issue. Discussion Digital marketing in the finance field has helped banking, insurance and other financial services providing companies in raising concern for proper and better investments to get financial independence after a certain age. Insurance coverage has become attractive to people and the aggressive marketing strategy has increased the sales of many companies effectively. Market research and analysis are highly important in the case of digital financing where it is a must to rectify the target audience. Conclusion This section contains a description of the way this study has been carried out and completed the research. A thorough overview of the subject in this study can assist everyone in understanding the way digital financial marketing needs to be handle

Process intensification for the small footprint compact heat transfer device

Process intensification for the development of compact heat exchanger with small footprint is greatest challenge of the heat exchanger technology today. In the present study, a heat transfer device, coiled flow inverter (CFI) is revamped for the better heat transfer efficiency with a smaller footprint. The proposed small foot-print coiled flow inverter (SFCFI) is fabricated by bending of helical coil at 90° with equal arm lengths before and after the bend with variable curvature radius. In integration to the improved centrifugal force due to variable curvature, the SFCFI additionally offers a complete 90 flow inversion caused by each 90 bend, which results in higher radial mixing and heat transfer. The velocity and temperature flow fields depict the improved radial mixing under the laminar flow regime for the Dean number ranges from 8 to 1581. The performance of existing CFI of same heat transfer area (0.17 m2) was studied and compared with the novel SFCFI device. The results suggest, the proposed SFCFI device provides three-fold heat transfer enhancement as compared to the straight tube of same heat transfer area at Dean number 400. Additionally, heat transfer coefficient in SFCFI enhanced by 48 % as compared to helical coil. Furthermore, SFCFI provides 18 % higher value of Nusselt number as compared to the CFI. The reason for improved heat transfer may be the enhanced centrifugal force due to additional curvature effect provided in each arm of SFCFI in the plane of vortex formation. It was interesting to note that the proposed device provides 11 % lower pressure drop as compared to the CFI. The present study may aids to the development of a novel design of compact coiled and small footprint heat transfer device.Papers presented at the 13th International Conference on Heat Transfer, Fluid Mechanics and Thermodynamics, Portoroz, Slovenia on 17-19 July 2017 .International centre for heat and mass transfer.American society of thermal and fluids engineers

Developing Standard Treatment Workflows—way to universal healthcare in India

Primary healthcare caters to nearly 70% of the population in India and provides treatment for approximately 80–90% of common conditions. To achieve universal health coverage (UHC), the Indian healthcare system is gearing up by initiating several schemes such as National Health Protection Scheme, Ayushman Bharat, Nutrition Supplementation Schemes, and Inderdhanush Schemes. The healthcare delivery system is facing challenges such as irrational use of medicines, over- and under-diagnosis, high out-of-pocket expenditure, lack of targeted attention to preventive and promotive health services, and poor referral mechanisms. Healthcare providers are unable to keep pace with the volume of growing new scientific evidence and rising healthcare costs as the literature is not published at the same pace. In addition, there is a lack of common standard treatment guidelines, workflows, and reference manuals from the Government of India. Indian Council of Medical Research in collaboration with the National Health Authority, Govt. of India, and the WHO India country office has developed Standard Treatment Workflows (STWs) with the objective to be utilized at various levels of healthcare starting from primary to tertiary level care. A systematic approach was adopted to formulate the STWs. An advisory committee was constituted for planning and oversight of the process. Specialty experts' group for each specialty comprised of clinicians working at government and private medical colleges and hospitals. The expert groups prioritized the topics through extensive literature searches and meeting with different stakeholders. Then, the contents of each STW were finalized in the form of single-pager infographics. These STWs were further reviewed by an editorial committee before publication. Presently, 125 STWs pertaining to 23 specialties have been developed. It needs to be ensured that STWs are implemented effectively at all levels and ensure quality healthcare at an affordable cost as part of UHC

Nonunion of paediatric talar neck fracture

【Abstract】Fractures of the paediatric talus are infrequent injuries, most complicated by posttraumatic arthrosis and avascular necrosis in the course of treatment. Non- union in children has not been reported before in literature. We report a case of a 12-year-old boy who had a nonunion of Hawkins type II fracture of talar neck. The nonunion was treated surgically with a good clinical outcome. The goals of management in nonunion of paediatric talar neck fracture are different from those in fresh fractures. A suboptimal reduction should be acceptable without trying a radical surgery which may cause further impairment

Comparative Evaluation of the Reinforcing Effect of Different Post Systems in the Restoration of Endodontically Treated Human Anterior Teeth at Two Different Lengths of Post Space Preparation- An in Vitro Study

Objectives: Comparative evaluation of the reinforcing effect of different post systems in the restoration of endodontically treated human anterior teeth at two different lengths of post space preparation- an in vitro studyMaterials and Methods: 135 extracted human incisors were endodontically treated, out of which 120 teeth were decoronated 2mm above the cementoenamel junction and divided into four experimental groups based on the post system to be used: Glass fiber post (GFP) and stainless steel post (SSP), titanium post (TTP), cast metal post (CMP). Each group was divided into two sub-groups according to the length of post space preparation: 5mm and 10mm. All the samples were restored with metal crowns. The fracture resistance was measured by applying loads at an angle of 135º to the long axis of teeth in an instron universal testing machine. Fracture mode was analyzed for all the samples. Results from the four test groups were compared and analysed using one-way ANOVA test and the Post-hoc Bonferroni test to demonstrate differences between pairs of groups.Results: The results revealed that SSP group at 10mm post space length showed the significantly (“P-value< 0.05”) highest fracture resistance (793.7787 N). Decrease in post length resulted in the decrease in fracture resistance in all the groups reduced to values even lesser than the control (437.8733N).Conclusion: The different post systems used in the study were able to reinforce endodontically treated teeth only at 10mm post space length

ANALYSIS OF CUTTING FORCES OF THE LATHE TOOL DYNAMOMETER

Current research focused on the assessment of metal machining process parameters and on the development of adaptive control, shows that machine performance, work-piece and tool material selections, tool life, quality of machined surfaces, the geometry of cutting tool edges, and cutting conditions are closely related to the cutting forces. The paper deals with checking the design of lathe tool dynamometer under the capacity of 500 kg and optimization of their cutting force measurement. In this, mechanical gauges were replaced by resistance strain gauges which are being utilized to sense the cutting forces during machining and give the necessary information of cutting forces in terms of resistances which is the measure of cutting and feed forces

Immobilization of single walled carbon nanotubes on glass surface

The chemical modification of carbon nanotubes is an emerging area in material science. In the present study we dispersed the carbon nanotubes using optical tweezers and then investigated the covalent immobilization of Single Walled Carbon Nanotubes (SWCNTs) on chemically functionalized glass surface. Carboxylic group was created on SWCNTs and converted into acid chlorides. FT-IR spectra for functionalized SWNTs revealed three additional peaks at 1739.4 cm− 1, 3430.9 cm− 1, and 1642.0 cm− 1 corresponding to carboxyl group, hydroxyl and carbonyl group. Finally these were covalently immobilized on poly-l-lysine coated glass substrate. Atomic Force Microscopic (AFM) analysis confirmed immobilized SWCNTs on glass surface. The covalent immobilization of SWCNTs on glass has an important role in fabrication of carbon nanotubes based electrodes for biosensor and bionanotechnology application