Comparación de las actitudes e intenciones en relación a la sostenibilidad entre generaciones y género: una perspectiva de los consumidores de Estados Unidos

[EN] As firms increasingly focus on corporate sustainability initiatives and offer more sustainability-related products, there is a need to continually assess consumer attitudes towards and involvement in sustainable consumption. Additionally, there is a need to determine if some consumer characteristics may typify how they think, feel, and behave towards sustainability initiatives. Based on an online sample of 1,250 U.S. consumers, this present research utilizes a cross-sectional design to examine whether generational cohort and gender help explain variations in how consumers react to the notion of sustainability. This research is also focused on sustainability in the food and grocery industry. The find ings suggest that attitudes towards sustainability and the degree to which consumers feel sustainability is important is more positive for younger consumers and women. The Baby Boomer generation is less interested in sustainable consumption and less likely to be persuaded by sustainability claims. The main limitations of this study are that data were collected only through self-reporting from consumers in the United States. For marketers promoting sustainability-related products, this data should help them better understand segments of the U.S. market and develop more successful promotional initiatives. Knowing the nuances of how generational cohorts think about sustainability and how they may consider it when making purchase decisions should motivate marketers to utilize these differences when creating their marketing mix. Though some marketers are moving away from gender-based promotional tactics, the findings also suggest that gender segmentation could still be useful when it comes to sustainability-related products.[ES] A medida que las empresas se centran cada vez más en iniciativas relacionadas con la sostenibilidad corporativa y ofrecen más productos relacionados con la sostenibilidad, es necesario evaluar continuamente las actitudes de los consumidores hacia el consumo sostenible y su implicación en él. Además, es necesario determinar si algunas características de los consumidores pueden tipificar su forma de pensar, sentir y comportarse ante iniciativas en materia de sostenibilidad. A partir de una muestra online de 1.250 consumidores de Estados Unidos, la presente investigación utiliza un diseño de sección transversal para examinar si la cohorte generacional y el género ayudan a explicar las variaciones en la forma en que los consumidores reaccionan ante la noción de sostenibilidad. Esta investigación también se centra en la sostenibilidad en la industria alimentaria y de comestibles. Los resultados sugieren que las actitudes hacia la sostenibilidad y el grado en que los consumidores consideran que ésta es importante son más positivos para los consumidores más jóvenes y las mujeres. La generación del Baby Boomer está menos interesada en el consumo sostenible y es menos probable que se deje convencer por las afirmaciones de sostenibilidad. Las principales limitaciones de este estudio residen en que los datos se recogieron únicamente a través de declaraciones de los propios consumidores en Estados Unidos. Para los comercializadores que promueven productos relacionados con la sostenibilidad, estos datos deberían ayudarles a entender mejor los segmentos del mercado estadounidense y a desarrollar iniciativas promocionales más exitosas. Conocer los aspectos de la forma de pensar de las cohortes generacionales sobre la sostenibilidad y cómo pueden tenerla en cuenta a la hora de tomar decisiones de compra debería motivar a los profesionales del marketing a utilizar estas diferencias a la hora de crear su marketing mix. Aunque algunos vendedores se están alejando de las tácticas promocionales basadas en el género, los resultados también sugieren que la segmentación por género podría seguir siendo útil cuando se trata de productos relacionados con la sostenibilidad.This research was supported by generous funding provided by the Haile College of Business at Northern Kentucky University. The authors would like to thank the reviewers for their helpful comments and suggestions for improving this manuscript

Taylorism 2.0: Gamification, Scientific Management and the Capitalist Appropriation of Play

By making work seem more like leisure time, gamification and corporate training games serve as a mechanism for solving a range of problems and, significantly, of increasing productivity. This piece examines the implications of gamification as a means of productivity gains that extend Frederick Winslow Taylor\u27s principles of scientific management, or Taylorism. Relying on measurement and observation as a mechanism to collapse the domains of labour and leisure for the benefit of businesses (rather than for the benefit or fulfilment of workers), gamification potentially subjugates all time into productive time, even as business leaders use games to mask all labour as something to be enjoyed. In so doing, this study argues, the agency of individuals - whether worker or player - becomes subject to the rationalized nature of production. This rationalization changes the nature of play, making it a duty rather than a choice, a routine rather than a process of exploration. Taken too far or used unthinkingly, it renders Huizinga\u27s magic circle into one more regulated office cubicle

Genetic and genomic mechanisms of neonatal hyperoxic lung injury in the inbred mouse

Oxidative stress contributes to the pathogenesis of many respiratory disorders, including bronchopulmonary dysplasia (BPD), or chronic lung disease in infants. Treatment of BPD often involves respiratory support with high oxygen levels, and oxidant injury is an adverse side effect associated with vascular damage and impaired lung development and function in a subset of infants. Differential susceptibility to BPD is poorly understood and previous studies have demonstrated genetic susceptibility to hyperoxic lung injury in strains of adult inbred mice. Furthermore, genetic polymorphisms in a few candidate genes have been associated with BPD in clinical cohorts; however, specific genetic factors predisposing neonates to oxidant lung injury are poorly understood. The objective of this dissertation was to utilize integrated genetic and genomic approaches to identify predictors of susceptibility to neonatal hyperoxic lung injury. Neonates from 36 strains of inbred mice were screened for lungDoctor of Philosoph

Concussion Competencies: A Framework for School-Based Concussion Management (flyer)

This volume grew out of many years of clinical practice, research, and program projects. It is the culmination of more than 50 years of work with kids, brains, and schools. While there is research behind the Competencies and the underlying content, the intent was to create a user-friendly manual that cut across levels of responsibility and care. Concussion Competencies was not intended to be a textbook in the traditional manner; however, the Competencies have been shown to be a useful approach to teaching this material. This volume is organized around a set of Competencies that have been shown to be useful to practitioners in the field. The 10 Compentencies fall into three main areas of information we have found to be important for effective work with students (and parents): SECTIONS 1. Biological aspects of concussion 2. Behavioral aspects of concussion 3. Programmatic considerations An important consideration is that not everyone who works with kids and concussions needs the same depth of training. With this in mind, chapters are broken by type of reader. AUDIENCE / CONSTITUENTS • Superintendents, Boards, and Administrators • Athletic Directors and Coaches • Licensed and Ancillary Health Care Providers • Teachers • Parents and Students The 10 Competencies address: • Biological Aspects of concussion management • Behavioral aspects of concussion • Programmatic considerations. This volume intends to: • Bridge the gaps between schools, community health care and families; • Focus on behavior and not medicine; • Assume that schools are a proper focus of activity, but does not assume all schools have equal resources; • Elevate the role of the student-patient and the family in the recovery process. The material is aimed at a broad range of interested parties: • School Superintendents, Boards, and Administrators • Athletic Directors and Coaches • Teachers • Licensed and Ancillary Health Care Providers • Parents and Students

Positioning libraries at the center of digital scholarship on campus

The University of Arizona Libraries (UAL) is positioning itself to become the campus leader in digital scholarship. By drawing scholars from different disciplines together, the library can serve as a collaboration hub, encouraging the application of novel digital technologies in research and education. This panel will discuss the efforts of the UAL faculty involved in Digital Scholarship to cultivate the necessary relationships, both internally in the library and externally throughout campus, to create such a nexus of digital scholarship. By uniting the work of Digital Humanities librarians, Special Collections librarians, a Bio-informationist, Data Management librarian, GIS Specialist and others, we have increased capacity to serve campus and assist one another across both library departments and disciplines. After discussing the model and approach of UAL, we will lead participants through asset mapping and other visioning exercises designed to help libraries think differently about capacity, scale and strategic partnerships. This proposal is for an active panel discussion that includes some aspects of a workshop

A Case Study of Error in Survey Reports of Move Month Using the U.S. Postal Service Change of Address Records

Correctly recalling where someone lived as of a particular date is critical to the accuracy of the once-a-decade U.S. decennial census. The data collection period for the 2010 Census occurred over the course of a few months: February to August, with some evaluation operations occurring up to 7 months after that. The assumption was that respondents could accurately remember moves and move dates on and around April 1st up to 11 months afterwards. We show how statistical analyses can be used to investigate the validity of this assumption by comparing self-reports and proxy-reports of the month of a move in a U.S. Census Bureau survey with an administrative records database from the U.S. Postal Service containing requests to forward mail filed in March and April of 2010. In our dataset, we observed that the length of time since the move affects memory error in reports of a move and the month of a move. Also affecting memory error of moves is whether the respondent is reporting for themselves or another person in the household . This case study is relevant to surveys as well as censuses because move dates and places of residence often serve as anchors to aid memory of other events in questionnaires